Your choice for manufacturing, industrial and other B2B focused companies. We implement the types of marketing strategies proven to increase your B2B lead generation.
B2B Marketing Strategies Unlock Opportunities
Many companies that rely solely on sales reps or dealers are finding it more difficult to find new B2B sales leads. The data shows why: Over 80% of prospects need to know about your company before they feel comfortable engaging with your sales team.
Stop! Before you spend that next marketing dollar, learn how Open Path Digital utilizes modern marketing techniques to increase marketing qualified B2B leads that lead to more sales.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half."
- John Wanamaker, A Pioneer in Marketing
6 Successful Steps for Profitable Marketing Strategy
Step #1 in developing a high-performance digital marketing strategy or website design is to establish a baseline for your website’s existing digital performance. Whenever possible we make decisions based on data.
Every market or industry has a few benchmark worthy competitors that are performing better than their peers. Benchmarking your company and your competitive positioning relative to them provides valuable insight for your go to market strategy.
With your relative position established it is time to focus strategically on what your vision is as a company, what you do well relative to your competition and who your most profitable customers are. This will drive your go to market strategy.
Collaboratively, we uncover the needs and attributes of the decision makers, or personas, that your business should attract to grow B2B sales. The digital marketing plan will identify how to deliver the right content in the right places.
Open Path Digital is a marketing agency that provides turn-key implementation and ongoing support of your digital marketing plan. Our modern marketing concepts will unlock the vision and opportunity that you have designed into your business.
Our retainer programs utilize the industry leading HubSpot marketing automation software. Easily track, by contact name, where a specific B2B sale's leads originated, what content they viewed, determine when sales engagement is advised and the value of the eventual sale.
Each Step is Strategic
Make sure you're not missing any.
Sign up for a FREE Strategy Review to see how Strategic Marketing can grow your business.
“You can accomplish anything in life, provided that you do not mind who gets the credit.”
― Harry S. Truman, 33rd U.S. President
Open Path Digital believes your website should pop with movement, action, and power while attracting potential new customers like a magnet. Our team, located in Central Texas, will work with you to help you UNCOVER opportunity, UNLOCK technology solutions and UNLEASH the potential for your business so you can excel against your competition.