--- title: B2B Marketing Insights | Open Path Digital | Luke Donahue description: These articles give insight into B2B business development & sales growth strategy. Learn how marketing automation increases lead generation & sales leads. --- # Luke Donahue [![digital-marketing-for-manufacturers](https://www.openpathdigital.com/hs-fs/hubfs/Engineers%20in%20mechanical%20factory%20reading%20instructions.jpeg?width=1000&height=666&name=Engineers%20in%20mechanical%20factory%20reading%20instructions.jpeg) ](https://www.openpathdigital.com/blog/digital-marketing-for-manufacturers) 3 min read #### [Digital Marketing for Manufacturers](https://www.openpathdigital.com/blog/digital-marketing-for-manufacturers) ![Picture of Luke Donahue](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Luke Donahue: ](https://www.openpathdigital.com/blog/author/luke-donahue) February 9, 2024 In the old days of sales in the manufacturing industry, it was all about having a representative commissioned to a territory to find new leads and build relationships with potential customers. [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [Email Marketing](https://www.openpathdigital.com/blog/topic/email-marketing) [Read More](https://www.openpathdigital.com/blog/digital-marketing-for-manufacturers) [![HubSpot CRM Onboarding](https://www.openpathdigital.com/hubfs/hubspot_onboarding.jpeg) ](https://www.openpathdigital.com/blog/hubspot-onboarding-overview) 3 min read #### [A Quick Overview of HubSpot CRM Onboarding & Why it's Helpful](https://www.openpathdigital.com/blog/hubspot-onboarding-overview) ![Picture of Luke Donahue](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Luke Donahue](https://www.openpathdigital.com/blog/author/luke-donahue): June 28, 2023 As your company aims to establish its online presence and effectively manage its sales pipeline through a capable CRM, it's highly likely that you... [Buyer's Journey](https://www.openpathdigital.com/blog/topic/buyers-journey) [Email Marketing](https://www.openpathdigital.com/blog/topic/email-marketing) [HubSpot](https://www.openpathdigital.com/blog/topic/hubspot) [Read More](https://www.openpathdigital.com/blog/hubspot-onboarding-overview) [![B2B Email Marketing](https://www.openpathdigital.com/hubfs/b2b-email-marketing.png) ](https://www.openpathdigital.com/blog/everything-you-need-to-know-for-successful-b2b-email-marketing) 3 min read #### [B2B Email Marketing: The Ultimate Guide to Success](https://www.openpathdigital.com/blog/everything-you-need-to-know-for-successful-b2b-email-marketing) ![Picture of Luke Donahue](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Luke Donahue](https://www.openpathdigital.com/blog/author/luke-donahue): May 17, 2023 Are you struggling to achieve desired results with your B2B email marketing efforts? It's frustrating when your emails end up in spam folders, go... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Email Marketing](https://www.openpathdigital.com/blog/topic/email-marketing) [Read More](https://www.openpathdigital.com/blog/everything-you-need-to-know-for-successful-b2b-email-marketing) [![digital-marketing-for-plumbers](https://www.openpathdigital.com/hubfs/pexels-an%C4%B1l-karakaya-6419128.jpg) ](https://www.openpathdigital.com/blog/digital-marketing-for-plumbers) 5 min read #### [A Quick Guide to Digital Marketing for Plumbers](https://www.openpathdigital.com/blog/digital-marketing-for-plumbers) ![Picture of Luke Donahue](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Luke Donahue](https://www.openpathdigital.com/blog/author/luke-donahue): October 4, 2021 The last job I worked at before I started doing marketing full-time was actually for a plumbing company in Austin, Texas. It was a fun experience,... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [Read More](https://www.openpathdigital.com/blog/digital-marketing-for-plumbers) [![how-to-write-a-b2b-blog-post](https://www.openpathdigital.com/hubfs/once-upon-a-time-719174_1920.jpg) ](https://www.openpathdigital.com/blog/how-to-write-a-b2b-blog-post) 3 min read #### [How to Write a B2B Blog Post Using Narrative](https://www.openpathdigital.com/blog/how-to-write-a-b2b-blog-post) ![Picture of Luke Donahue](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Luke Donahue](https://www.openpathdigital.com/blog/author/luke-donahue): September 12, 2021 So, you’ve completed your B2B blog strategy and your team has decided to write a series of blogs that relate to a core idea, relevant to your... [Buyer's Journey](https://www.openpathdigital.com/blog/topic/buyers-journey) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/how-to-write-a-b2b-blog-post) [![b2b-saas-inbound-marketing](https://www.openpathdigital.com/hubfs/melinda-gimpel-5Ne6mMQtIdo-unsplash.jpg) ](https://www.openpathdigital.com/blog/b2b-saas-inbound-marketing) 2 min read #### [Best Approaches to B2B SaaS Inbound Marketing](https://www.openpathdigital.com/blog/b2b-saas-inbound-marketing) ![Picture of Luke Donahue](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Luke Donahue](https://www.openpathdigital.com/blog/author/luke-donahue): September 7, 2021 When it comes to marketing your SaaS company, nothing is more effective at generating quality leads than an inbound marketing approach. In this short... [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/b2b-saas-inbound-marketing) [![website_traffic](https://www.openpathdigital.com/hubfs/website_traffic.jpeg) ](https://www.openpathdigital.com/blog/improve-website-traffic) 5 min read #### [How to Improve Website Traffic Using Your Company's Blog](https://www.openpathdigital.com/blog/improve-website-traffic) ![Picture of Luke Donahue](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Luke Donahue](https://www.openpathdigital.com/blog/author/luke-donahue): September 2, 2021 Your company's blog can be a powerful tool for letting eager searchers know that your business has the products and services they need to resolve... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/improve-website-traffic) 3 min read #### [A Closer Look at Your Blog's Traffic Data & Analytics](https://www.openpathdigital.com/blog/how-to-increase-blog-traffic) ![Picture of Luke Donahue](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Luke Donahue](https://www.openpathdigital.com/blog/author/luke-donahue): September 2, 2021 So, you’ve written a great blog that will help educate potential leads and delight your current customers. Excellent! Now, what's next? How do you... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/how-to-increase-blog-traffic) [![b2b-saas-seo](https://www.openpathdigital.com/hubfs/florian-olivo-4hbJ-eymZ1o-unsplash.jpg) ](https://www.openpathdigital.com/blog/b2b-saas-seo) 3 min read #### [Your Strategy for B2B SaaS SEO](https://www.openpathdigital.com/blog/b2b-saas-seo) ![Picture of Luke Donahue](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Luke Donahue](https://www.openpathdigital.com/blog/author/luke-donahue): August 11, 2021 In the 2000 film The Patriot, Mel Gibson’s character, Benjamin Martin, teaches his sons how to properly aim a rifle. As the boys ready their targets,... [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [Read More](https://www.openpathdigital.com/blog/b2b-saas-seo) [![gdpr-b2b-saas](https://www.openpathdigital.com/hubfs/christian-lue-C241mbgtgys-unsplash.jpg) ](https://www.openpathdigital.com/blog/gdpr-b2b-saas) 3 min read #### [GDPR and Your B2B SaaS Company](https://www.openpathdigital.com/blog/gdpr-b2b-saas) ![Picture of Luke Donahue](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Luke Donahue](https://www.openpathdigital.com/blog/author/luke-donahue): August 11, 2021 When it comes to marketing your SaaS company, you know that those who need your software are a very niche market and incredibly difficult (and... [Email Marketing](https://www.openpathdigital.com/blog/topic/email-marketing) [Read More](https://www.openpathdigital.com/blog/gdpr-b2b-saas) [![b2b_saas_marketing](https://www.openpathdigital.com/hubfs/b2b_saas_marketing.jpeg) ](https://www.openpathdigital.com/blog/b2b-saas-marketing) 5 min read #### [A Complete Guide to B2B SaaS Marketing](https://www.openpathdigital.com/blog/b2b-saas-marketing) ![Picture of Luke Donahue](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Luke Donahue](https://www.openpathdigital.com/blog/author/luke-donahue): July 29, 2021 When you developed your software for other businesses to use, you did it with a particular purpose in mind. You saw a need that hindered the industry... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/b2b-saas-marketing) [![content_marketing_packages](https://www.openpathdigital.com/hubfs/content_marketing_packages.png) ](https://www.openpathdigital.com/blog/content-marketing-packages) 5 min read #### [The Best Content Marketing Packages for B2B Companies](https://www.openpathdigital.com/blog/content-marketing-packages) ![Picture of Luke Donahue](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Luke Donahue](https://www.openpathdigital.com/blog/author/luke-donahue): April 15, 2021 You may have heard the mantra, “Content is King,” In the world of online marketing, this simply means that in terms of discovering your business,... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/content-marketing-packages) [1](https://www.openpathdigital.com/blog/author/luke-donahue/page/1) [2](https://www.openpathdigital.com/blog/author/luke-donahue/page/2) [ Next ](https://www.openpathdigital.com/blog/author/luke-donahue/page/2) ```json { "@context": "http://schema.org", "@type": "ProfessionalService", "name": "Open Path Digital Solutions, LLC", "description": "Open Path Digital is an Inbound B2B Marketing Agency with deep roots in Manufacturing, Industry and Distribution. Our Co-Founders have over 60 years of relevant experience and can speak your language as we build your marketing strategy. Warm Sales Ready Lead Generation and Rep Performance Tracking – It is Achievable!", "image": "https://www.openpathdigital.com/hs-fs/hubfs/2017%20Redesign/About/Team-Picture-Full2.jpg?t=1535577040014&width=1000&height=644&name=Team-Picture-Full2.jpg", "logo": "https://www.openpathdigital.com/hs-fs/hubfs/openpathdigital_Nov2016/Image/Save-for-web-open-path-logo-horiz-bright-teal-and-dark-green.png?t=1535577040014&width=2720&height=666&name=Save-for-web-open-path-logo-horiz-bright-teal-and-dark-green.png", "priceRange" : "Starting at $5,000", "url": "https://www.openpathdigital.com/", "telephone": "855-333-7284", "sameAs": ["https://twitter.com/openpathdigital","https://www.linkedin.com/company/open-path-digital-solutions/","https://www.facebook.com/openpathdigital/"], "address": { "@type": "PostalAddress", "addressLocality": "Temple", "postalCode": "76501", "addressCountry": "United States" } } ```