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Luke Donahue

digital-marketing-for-manufacturers

3 min read

Digital Marketing for Manufacturers

In the old days of sales in the manufacturing industry, it was all about having a representative commissioned to a territory to find new leads and build relationships with potential customers.

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HubSpot CRM Onboarding

3 min read

A Quick Overview of HubSpot CRM Onboarding & Why it's Helpful

As your company aims to establish its online presence and effectively manage its sales pipeline through a capable CRM, it's highly likely that you...

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B2B Email Marketing

3 min read

B2B Email Marketing: The Ultimate Guide to Success

Are you struggling to achieve desired results with your B2B email marketing efforts? It's frustrating when your emails end up in spam folders, go...

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digital-marketing-for-plumbers

5 min read

A Quick Guide to Digital Marketing for Plumbers

The last job I worked at before I started doing marketing full-time was actually for a plumbing company in Austin, Texas. It was a fun experience,...

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how-to-write-a-b2b-blog-post

3 min read

How to Write a B2B Blog Post Using Narrative

So, you’ve completed your B2B blog strategy and your team has decided to write a series of blogs that relate to a core idea, relevant to your...

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b2b-saas-inbound-marketing

2 min read

Best Approaches to B2B SaaS Inbound Marketing

When it comes to marketing your SaaS company, nothing is more effective at generating quality leads than an inbound marketing approach. In this short...

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website_traffic

5 min read

How to Improve Website Traffic Using Your Company's Blog

Your company's blog can be a powerful tool for letting eager searchers know that your business has the products and services they need to resolve...

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3 min read

A Closer Look at Your Blog's Traffic Data & Analytics

So, you’ve written a great blog that will help educate potential leads and delight your current customers. Excellent! Now, what's next? How do you...

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b2b-saas-seo

3 min read

Your Strategy for B2B SaaS SEO

In the 2000 film The Patriot, Mel Gibson’s character, Benjamin Martin, teaches his sons how to properly aim a rifle. As the boys ready their targets,...

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gdpr-b2b-saas

3 min read

GDPR and Your B2B SaaS Company

When it comes to marketing your SaaS company, you know that those who need your software are a very niche market and incredibly difficult (and...

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b2b_saas_marketing

5 min read

A Complete Guide to B2B SaaS Marketing

When you developed your software for other businesses to use, you did it with a particular purpose in mind. You saw a need that hindered the industry...

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content_marketing_packages

5 min read

The Best Content Marketing Packages for B2B Companies

You may have heard the mantra, “Content is King,” In the world of online marketing, this simply means that in terms of discovering your business,...

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