In the fast-pace market place known as the medical equipment industry, there is a need to quickly find the right piece, part, or machine online. Multi Diagnostic has an extremely large database of products but only 18% of those products were showing on page 1 of search engines.
Open Path saw the potential for the majority of Multi Diagnostic’s products to be page 1 of search engines.
Open Path enhanced the structure of the website and updated the pages and product descriptions to be visible by search engines. As well, to make sure new customers quickly found their needed equipment we updated the user experience, so pages were easily found.
90% of products showing on page one
Easier to find products on website
2x organic search traffic
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