--- title: B2B Marketing Insights | Open Path Digital (5) description: These articles give insight into B2B business development & sales growth strategy. Learn how marketing automation increases lead generation & sales leads. (5) --- # News & Insights     Filter by Tag Show All AI Analytic & Sales Strategy B2B Inbound Marketing Buyer's Journey Email Marketing HubSpot Marketing Tips & Tricks Our Work Pre-Acquisition Due Diligence RevOps Website Design [![b2b-brand-strategy](https://www.openpathdigital.com/hs-fs/hubfs/faizur-rehman-pHPzdEHN6Os-unsplash.jpeg?width=5377&height=3295&name=faizur-rehman-pHPzdEHN6Os-unsplash.jpeg) ](https://www.openpathdigital.com/blog/b2b-brand-strategy) 3 min read #### [How to Craft a Successful B2B Brand Strategy](https://www.openpathdigital.com/blog/b2b-brand-strategy) ![Picture of Molly Clark](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Molly Clark: ](https://www.openpathdigital.com/blog/author/molly-clark) March 22, 2022 Creating a B2B brand strategy isn’t easy. With so many products and customers, you may find it difficult to ensure that your product messaging is aligned with your other marketing efforts. It’s hard to get organized when there is so much to define... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [Read More](https://www.openpathdigital.com/blog/b2b-brand-strategy) [![digital-marketing-audit](https://www.openpathdigital.com/hs-fs/hubfs/audit-g4ba341974_1920.jpg?width=1920&height=1238&name=audit-g4ba341974_1920.jpg) ](https://www.openpathdigital.com/blog/digital-marketing-audit) 3 min read #### [How to Perform a Digital Marketing Audit (with Template)](https://www.openpathdigital.com/blog/digital-marketing-audit) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): March 14, 2022 As you well know, going digital has become the primary way businesses engage prospects, qualify leads, and complete sales. But how do you know if... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [Read More](https://www.openpathdigital.com/blog/digital-marketing-audit) [![digital-marketing-for-nonprofits](https://www.openpathdigital.com/hs-fs/hubfs/hannah-busing-Zyx1bK9mqmA-unsplash.jpg?width=5040&height=3360&name=hannah-busing-Zyx1bK9mqmA-unsplash.jpg) ](https://www.openpathdigital.com/blog/digital-marketing-for-non-profits) 2 min read #### [Digital Marketing for Non-Profits: Get Found by Donors & Clients](https://www.openpathdigital.com/blog/digital-marketing-for-non-profits) ![Picture of Molly Clark](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Molly Clark](https://www.openpathdigital.com/blog/author/molly-clark): March 10, 2022 Non-profit work is not for the faint of heart. Every day you see the hard stuff of life, both the best and the worst that the world has to offer. You... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [Read More](https://www.openpathdigital.com/blog/digital-marketing-for-non-profits) [![tech-stack-audit](https://www.openpathdigital.com/hs-fs/hubfs/iyus-sugiharto-jpkxJAcp6a4-unsplash.jpg?width=6000&height=3376&name=iyus-sugiharto-jpkxJAcp6a4-unsplash.jpg) ](https://www.openpathdigital.com/blog/tech-stack-audit) 2 min read #### [Fix Your IT Budget with a Tech-Stack Audit](https://www.openpathdigital.com/blog/tech-stack-audit) ![Picture of David Hardwick](https://www.openpathdigital.com/hs-fs/hubfs/David.jpg?width=30&name=David.jpg) [David Hardwick](https://www.openpathdigital.com/blog/author/david-hardwick): February 17, 2022 If you’re like most businesses, the software you use is the lifeblood of your work. Having the right software tools allows you to automate mundane... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [Our Work](https://www.openpathdigital.com/blog/topic/our-work) [Read More](https://www.openpathdigital.com/blog/tech-stack-audit) [![b2b-marketing-services](https://www.openpathdigital.com/hs-fs/hubfs/office-g62ae2c5c3_1920.jpeg?width=1920&height=1280&name=office-g62ae2c5c3_1920.jpeg) ](https://www.openpathdigital.com/blog/b2b-marketing-services) 6 min read #### [Which B2B Marketing Services Do I Need For My Business?](https://www.openpathdigital.com/blog/b2b-marketing-services) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): January 19, 2022 So, you’ve built a great product or service that is helping business professionals out. You’ve put in the time, energy, and effort to establish a... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [Read More](https://www.openpathdigital.com/blog/b2b-marketing-services) [![hubspot-coaching](https://www.openpathdigital.com/hubfs/krakenimages-376KN_ISplE-unsplash.jpg) ](https://www.openpathdigital.com/blog/hubspot-coaching) 2 min read #### [Get Help with Your CRM through HubSpot Coaching](https://www.openpathdigital.com/blog/hubspot-coaching) ![Picture of Molly Clark](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Molly Clark](https://www.openpathdigital.com/blog/author/molly-clark): December 29, 2021 Your organization has decided to take the plunge and has invested in HubSpot software. Now, where do you start? Are you plagued with questions like,... [HubSpot](https://www.openpathdigital.com/blog/topic/hubspot) [Read More](https://www.openpathdigital.com/blog/hubspot-coaching) [![best-b2b-crm](https://www.openpathdigital.com/hubfs/marketing-3724797_960_720.webp) ](https://www.openpathdigital.com/blog/best-b2b-crm) 2 min read #### [What’s the Best B2B CRM for My Company?](https://www.openpathdigital.com/blog/best-b2b-crm) ![Picture of Molly Clark](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Molly Clark](https://www.openpathdigital.com/blog/author/molly-clark): October 5, 2021 So, your company needs customer relationship management software (or a CRM). You’re ready to get leads organized, increase your sales team’s... [HubSpot](https://www.openpathdigital.com/blog/topic/hubspot) [Read More](https://www.openpathdigital.com/blog/best-b2b-crm) [![digital-marketing-for-plumbers](https://www.openpathdigital.com/hubfs/pexels-an%C4%B1l-karakaya-6419128.jpg) ](https://www.openpathdigital.com/blog/digital-marketing-for-plumbers) 5 min read #### [A Quick Guide to Digital Marketing for Plumbers](https://www.openpathdigital.com/blog/digital-marketing-for-plumbers) ![Picture of Luke Donahue](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Luke Donahue](https://www.openpathdigital.com/blog/author/luke-donahue): October 4, 2021 The last job I worked at before I started doing marketing full-time was actually for a plumbing company in Austin, Texas. It was a fun experience,... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [Read More](https://www.openpathdigital.com/blog/digital-marketing-for-plumbers) [![how-to-write-a-b2b-blog-post](https://www.openpathdigital.com/hubfs/once-upon-a-time-719174_1920.jpg) ](https://www.openpathdigital.com/blog/how-to-write-a-b2b-blog-post) 3 min read #### [How to Write a B2B Blog Post Using Narrative](https://www.openpathdigital.com/blog/how-to-write-a-b2b-blog-post) ![Picture of Luke Donahue](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Luke Donahue](https://www.openpathdigital.com/blog/author/luke-donahue): September 12, 2021 So, you’ve completed your B2B blog strategy and your team has decided to write a series of blogs that relate to a core idea, relevant to your... [Buyer's Journey](https://www.openpathdigital.com/blog/topic/buyers-journey) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/how-to-write-a-b2b-blog-post) [![b2b-saas-inbound-marketing](https://www.openpathdigital.com/hubfs/melinda-gimpel-5Ne6mMQtIdo-unsplash.jpg) ](https://www.openpathdigital.com/blog/b2b-saas-inbound-marketing) 2 min read #### [Best Approaches to B2B SaaS Inbound Marketing](https://www.openpathdigital.com/blog/b2b-saas-inbound-marketing) ![Picture of Luke Donahue](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Luke Donahue](https://www.openpathdigital.com/blog/author/luke-donahue): September 7, 2021 When it comes to marketing your SaaS company, nothing is more effective at generating quality leads than an inbound marketing approach. In this short... [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/b2b-saas-inbound-marketing) [![how-to-improve-your-blog-design](https://www.openpathdigital.com/hubfs/ilya-pavlov-wbXdGS_D17U-unsplash.jpg) ](https://www.openpathdigital.com/blog/how-to-improve-your-blog-design) 4 min read #### [How to Improve Your Blog Design for Readability](https://www.openpathdigital.com/blog/how-to-improve-your-blog-design) ![Picture of Amanda Thornton](https://www.openpathdigital.com/hs-fs/hubfs/Amanda.jpg?width=30&name=Amanda.jpg) [Amanda Thornton](https://www.openpathdigital.com/blog/author/amanda-thornton): September 5, 2021 It is not likely that searchers who land on your blog are actually there to read the whole thing. These people are looking for a specific piece of... [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [Read More](https://www.openpathdigital.com/blog/how-to-improve-your-blog-design) [![organic-website-traffic](https://www.openpathdigital.com/hubfs/photo-1556155092-490a1ba16284.jfif) ](https://www.openpathdigital.com/blog/boost-organic-blog-traffic) 5 min read #### [A Step-By-Step Guide to Boosting Organic Blog Traffic](https://www.openpathdigital.com/blog/boost-organic-blog-traffic) ![Picture of Crystal Huss](https://app.hubspot.com/settings/avatar/55df077d0982b36783d2eb05691b42eb) [Crystal Huss](https://www.openpathdigital.com/blog/author/crystal-huss): September 2, 2021 If you're like most B2B companies, organic website traffic is the number one driver of traffic to your blog. With that in mind, the best way to boost... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [Read More](https://www.openpathdigital.com/blog/boost-organic-blog-traffic) [ Prev ](https://www.openpathdigital.com/blog/page/4) [3](https://www.openpathdigital.com/blog/page/3) [4](https://www.openpathdigital.com/blog/page/4) [5](https://www.openpathdigital.com/blog/page/5) [6](https://www.openpathdigital.com/blog/page/6) [7](https://www.openpathdigital.com/blog/page/7) [ Next ](https://www.openpathdigital.com/blog/page/6) ```json { "@context": "http://schema.org", "@type": "ProfessionalService", "name": "Open Path Digital Solutions, LLC", "description": "Open Path Digital is an Inbound B2B Marketing Agency with deep roots in Manufacturing, Industry and Distribution. Our Co-Founders have over 60 years of relevant experience and can speak your language as we build your marketing strategy. Warm Sales Ready Lead Generation and Rep Performance Tracking – It is Achievable!", "image": "https://www.openpathdigital.com/hs-fs/hubfs/2017%20Redesign/About/Team-Picture-Full2.jpg?t=1535577040014&width=1000&height=644&name=Team-Picture-Full2.jpg", "logo": "https://www.openpathdigital.com/hs-fs/hubfs/openpathdigital_Nov2016/Image/Save-for-web-open-path-logo-horiz-bright-teal-and-dark-green.png?t=1535577040014&width=2720&height=666&name=Save-for-web-open-path-logo-horiz-bright-teal-and-dark-green.png", "priceRange" : "Starting at $5,000", "url": "https://www.openpathdigital.com/", "telephone": "855-333-7284", "sameAs": ["https://twitter.com/openpathdigital","https://www.linkedin.com/company/open-path-digital-solutions/","https://www.facebook.com/openpathdigital/"], "address": { "@type": "PostalAddress", "addressLocality": "Temple", "postalCode": "76501", "addressCountry": "United States" } } ```