COMPANY OVERVIEW
As a SaaS company initially spun out from a much larger company, Proarc had brand awareness and an industry leading software solution, but no online presence. They needed to quickly build an online presence, generate leads, and filter out low quality leads to optimize sales staff efficiency.
Open Path had a lead filter strategy in mind to increase traffic that would only notify sales staff of high-quality leads ready for a personal sales touch.
The Problem
- Building a website from scratch meant there was no existing Domain Authority.
- Had a tight timeline in which they needed a new website built out.
- Sales and marketing tactics were taking too much of the sales staff’s time.
The Solution
Once setting Proarc up with a modern CRM, Open Path started building a website structure that helped identify serious customers. Through designing specific pages for different users and creating a content strategy, Proarc became visible on search engines.
Proenco's new business development strategy has moved from being regional to being global.
THE RESULTS
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Unqualified leads were reduced significantly
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Quotes requests now provide exact inputs
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Advanced beyond regional brand
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