As a SaaS company initially spun out from a much larger company, Proarc had brand awareness and an industry leading software solution, but no online presence. They needed to quickly build an online presence, generate leads, and filter out low quality leads to optimize sales staff efficiency.
Open Path had a lead filter strategy in mind to increase traffic that would only notify sales staff of high-quality leads ready for a personal sales touch.
Once setting Proarc up with a modern CRM, Open Path started building a website structure that helped identify serious customers. Through designing specific pages for different users and creating a content strategy, Proarc became visible on search engines.
Proenco's new business development strategy has moved from being regional to being global.
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