--- title: B2B Marketing Insights | Open Path Digital | B2B Inbound Marketing (3) description: B2B Inbound Marketing | These articles give insight into B2B business development & sales growth strategy. Learn how marketing automation increases lead generation & sales leads. (3) --- # News & Insights     Filter by Tag Show All AI Analytic & Sales Strategy B2B Inbound Marketing Buyer's Journey Email Marketing HubSpot Marketing Tips & Tricks Our Work Pre-Acquisition Due Diligence RevOps Website Design ### B2B Inbound Marketing (3) [![](https://www.openpathdigital.com/hubfs/man-593333_1920.jpg) ](https://www.openpathdigital.com/blog/website-traffic-b2b-blogging) 12 min read #### [How to Improve B2B Website Traffic through Blogging](https://www.openpathdigital.com/blog/website-traffic-b2b-blogging) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): April 22, 2021 Your blog can be a powerful tool for letting eager searchers know that your company has the products and services they need to resolve their problems... [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/website-traffic-b2b-blogging) [![content_marketing_packages](https://www.openpathdigital.com/hubfs/content_marketing_packages.png) ](https://www.openpathdigital.com/blog/content-marketing-packages) 5 min read #### [The Best Content Marketing Packages for B2B Companies](https://www.openpathdigital.com/blog/content-marketing-packages) ![Picture of Luke Donahue](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Luke Donahue](https://www.openpathdigital.com/blog/author/luke-donahue): April 15, 2021 You may have heard the mantra, “Content is King,” In the world of online marketing, this simply means that in terms of discovering your business,... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/content-marketing-packages) [![B2B_SaaS_Copywriter](https://www.openpathdigital.com/hubfs/SaaS_Copywriter.png) ](https://www.openpathdigital.com/blog/b2b_saas_copywriter) 3 min read #### [Boost Company Discovery and Recognition with a B2B SaaS Copywriter](https://www.openpathdigital.com/blog/b2b_saas_copywriter) ![Picture of Luke Donahue](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Luke Donahue](https://www.openpathdigital.com/blog/author/luke-donahue): March 11, 2021 As companies seek to improve efficiency and reduce costs, one of the most common areas for improvement is in software. In fact, you developed your... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/b2b_saas_copywriter) [![website_analytics](https://www.openpathdigital.com/hubfs/website-analytics.png) ](https://www.openpathdigital.com/blog/website-analytics-drive-business-growth) 4 min read #### [How to Use Website Analytics to Drive Business Growth](https://www.openpathdigital.com/blog/website-analytics-drive-business-growth) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): February 14, 2021 So, you’ve got a great website and what you believe to be useful content for visitors to interact with. You’ve noticed website traffic is up, but... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/website-analytics-drive-business-growth) [![c-store](https://www.openpathdigital.com/hubfs/c-store_strategy.jpg) ](https://www.openpathdigital.com/blog/increase-c-store-business) 2 min read #### [Increase C-Store Business with a Digital Marketing Strategy](https://www.openpathdigital.com/blog/increase-c-store-business) ![Picture of Michael Carlson](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Michael Carlson](https://www.openpathdigital.com/blog/author/michael-carlson): January 12, 2021 You have a great product that’s perfect for placement in convenience stores, but you’re struggling to make contact with decision-makers who can put... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/increase-c-store-business) [![online_presence](https://www.openpathdigital.com/hubfs/online_presence.jpg) ](https://www.openpathdigital.com/blog/establish-an-online-presence) 2 min read #### [Why Paid Ads Alone Won’t Establish Your Company’s Online Presence](https://www.openpathdigital.com/blog/establish-an-online-presence) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): January 4, 2021 Your company has established itself as a reputable and authoritative source in your industry. Businesses look to you for the crucial goods and... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/establish-an-online-presence) [![business-strategy](https://www.openpathdigital.com/hubfs/business-strategy.jpg) ](https://www.openpathdigital.com/blog/business-strategy) 14 min read #### [Transform Your B2B Company with the Right Business Strategy](https://www.openpathdigital.com/blog/business-strategy) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): December 21, 2020 You’re likely reading this because your B2B company’s sales and marketing efforts simply aren't working as well as they used to. That, or you’ve... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/business-strategy) [![buyer's-journey](https://www.openpathdigital.com/hubfs/buyers-journey.png) ](https://www.openpathdigital.com/blog/the-buyers-journey) 4 min read #### [The Buyer’s Journey: How B2B Customers Find Your Business Naturally](https://www.openpathdigital.com/blog/the-buyers-journey) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): December 10, 2020 Back when you were getting your MBA, you likely studied various forms of sales process engineering. Of these, you likely spent a good deal of time... [Buyer's Journey](https://www.openpathdigital.com/blog/topic/buyers-journey) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/the-buyers-journey) [![inbound-marketing-strategy](https://www.openpathdigital.com/hubfs/using-analytics.jpg) ](https://www.openpathdigital.com/blog/inbound-marketing-strategy) 6 min read #### [What to Expect from an Inbound Marketing Strategy](https://www.openpathdigital.com/blog/inbound-marketing-strategy) ![Picture of Luke Donahue](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Luke Donahue](https://www.openpathdigital.com/blog/author/luke-donahue): November 17, 2020 Inbound Marketing Strategy Principles Simply put, old marketing techniques aren’t working anymore. Although you have strong products and a great... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/inbound-marketing-strategy) [![Transition-to-a-digital-marketing-platform](https://www.openpathdigital.com/hubfs/Digital-marketing-platform.jpg) ](https://www.openpathdigital.com/blog/digital-b2b-sales-and-marketing) 2 min read #### [COVID-19 Shifts Strategic B2B Sales & Marketing Toward Digital](https://www.openpathdigital.com/blog/digital-b2b-sales-and-marketing) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): October 1, 2020 When COVID-19 hit the United States, the entire economy essentially shut down. During these months of adjusting to a viral threat, successful... [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/digital-b2b-sales-and-marketing) [![increase b2b sales using a digital platform](https://www.openpathdigital.com/hubfs/b2b%20sales.jpg) ](https://www.openpathdigital.com/blog/increase-b2b-sales-with-digital-platform) 3 min read #### [Increase B2B Sales & Align Your Team Using a Digital Platform](https://www.openpathdigital.com/blog/increase-b2b-sales-with-digital-platform) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): September 17, 2020 Does it ever feel like your marketing, sales and service teams are competing against each other rather than working together? Does your sales team... [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/increase-b2b-sales-with-digital-platform) [![B2B Digital Marketing Strategy Framework – 2020 Budget Cycle Planning](https://www.openpathdigital.com/hubfs/Blog_Images/B2B-Business-Development.jpg) ](https://www.openpathdigital.com/blog/digital-marketing-strategy-framework) 4 min read #### [What's a B2B Digital Marketing Strategy Framework & How it Works](https://www.openpathdigital.com/blog/digital-marketing-strategy-framework) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): July 8, 2019 It's hard to see where you're going when you're only focused on short-term priorities and tasks. That's why creating the right growth framework for... [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/digital-marketing-strategy-framework) [ Prev ](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing/page/2) [1](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing/page/1) [2](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing/page/2) [3](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing/page/3) [4](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing/page/4) [5](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing/page/5) [ Next ](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing/page/4) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://2152972.fs1.hubspotusercontent-na1.net/hubfs/2152972/Mergers%20Landing%20Page%20Asset/M&A%20Video%202020.mp4", "dateModified" : "2022-02-09T16:42:19.362Z", "duration" : "PT2M15S", "height" : 720, "name" : "A Better Way to Grow Your Business", "thumbnailUrl" : "https://api.hubspot.com/filemanager/api/v3/files/thumbnail-redirect//31426202633?portalId=2152972&size=medium&t=1595616653649", "uploadDate" : "2020-06-29T14:57:01.911Z", "width" : 1280 } ``` ```json { "@context": "http://schema.org", "@type": "ProfessionalService", "name": "Open Path Digital Solutions, LLC", "description": "Open Path Digital is an Inbound B2B Marketing Agency with deep roots in Manufacturing, Industry and Distribution. 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