--- title: B2B Marketing Insights | Open Path Digital | Email Marketing description: Email Marketing | These articles give insight into B2B business development & sales growth strategy. Learn how marketing automation increases lead generation & sales leads. --- # News & Insights     Filter by Tag Show All AI Analytic & Sales Strategy B2B Inbound Marketing Buyer's Journey Email Marketing HubSpot Marketing Tips & Tricks Our Work Pre-Acquisition Due Diligence RevOps Website Design ### Email Marketing [![digital-marketing-for-manufacturers](https://www.openpathdigital.com/hs-fs/hubfs/Engineers%20in%20mechanical%20factory%20reading%20instructions.jpeg?width=1000&height=666&name=Engineers%20in%20mechanical%20factory%20reading%20instructions.jpeg) ](https://www.openpathdigital.com/blog/digital-marketing-for-manufacturers) 3 min read #### [Digital Marketing for Manufacturers](https://www.openpathdigital.com/blog/digital-marketing-for-manufacturers) ![Picture of Luke Donahue](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Luke Donahue](https://www.openpathdigital.com/blog/author/luke-donahue): February 9, 2024 In the old days of sales in the manufacturing industry, it was all about having a representative commissioned to a territory to find new leads and... [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [Email Marketing](https://www.openpathdigital.com/blog/topic/email-marketing) [Read More](https://www.openpathdigital.com/blog/digital-marketing-for-manufacturers) [![HubSpot CRM Onboarding](https://www.openpathdigital.com/hubfs/hubspot_onboarding.jpeg) ](https://www.openpathdigital.com/blog/hubspot-onboarding-overview) 3 min read #### [A Quick Overview of HubSpot CRM Onboarding & Why it's Helpful](https://www.openpathdigital.com/blog/hubspot-onboarding-overview) ![Picture of Luke Donahue](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Luke Donahue](https://www.openpathdigital.com/blog/author/luke-donahue): June 28, 2023 As your company aims to establish its online presence and effectively manage its sales pipeline through a capable CRM, it's highly likely that you... [Buyer's Journey](https://www.openpathdigital.com/blog/topic/buyers-journey) [Email Marketing](https://www.openpathdigital.com/blog/topic/email-marketing) [HubSpot](https://www.openpathdigital.com/blog/topic/hubspot) [Read More](https://www.openpathdigital.com/blog/hubspot-onboarding-overview) [![B2B Salesforce Lead Gen Opportunities](https://www.openpathdigital.com/hubfs/Digital%20Marketing%20Strategy.png) ](https://www.openpathdigital.com/blog/increase-sales-with-digital-marketing-strategy) 3 min read #### [Empower Your B2B Salesforce: Automate Lead Gen and Increase Sales!](https://www.openpathdigital.com/blog/increase-sales-with-digital-marketing-strategy) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): June 27, 2023 Let's face it. Your sales team is tired. They're tired of high-level decision makers being inaccessible. They're tired of being handed poor leads... [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Email Marketing](https://www.openpathdigital.com/blog/topic/email-marketing) [Read More](https://www.openpathdigital.com/blog/increase-sales-with-digital-marketing-strategy) [![B2B Email Marketing](https://www.openpathdigital.com/hubfs/b2b-email-marketing.png) ](https://www.openpathdigital.com/blog/everything-you-need-to-know-for-successful-b2b-email-marketing) 3 min read #### [B2B Email Marketing: The Ultimate Guide to Success](https://www.openpathdigital.com/blog/everything-you-need-to-know-for-successful-b2b-email-marketing) ![Picture of Luke Donahue](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Luke Donahue](https://www.openpathdigital.com/blog/author/luke-donahue): May 17, 2023 Are you struggling to achieve desired results with your B2B email marketing efforts? It's frustrating when your emails end up in spam folders, go... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Email Marketing](https://www.openpathdigital.com/blog/topic/email-marketing) [Read More](https://www.openpathdigital.com/blog/everything-you-need-to-know-for-successful-b2b-email-marketing) [![gdpr-b2b-saas](https://www.openpathdigital.com/hubfs/christian-lue-C241mbgtgys-unsplash.jpg) ](https://www.openpathdigital.com/blog/gdpr-b2b-saas) 3 min read #### [GDPR and Your B2B SaaS Company](https://www.openpathdigital.com/blog/gdpr-b2b-saas) ![Picture of Luke Donahue](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Luke Donahue](https://www.openpathdigital.com/blog/author/luke-donahue): August 11, 2021 When it comes to marketing your SaaS company, you know that those who need your software are a very niche market and incredibly difficult (and... [Email Marketing](https://www.openpathdigital.com/blog/topic/email-marketing) [Read More](https://www.openpathdigital.com/blog/gdpr-b2b-saas) ```json { "@context": "http://schema.org", "@type": "ProfessionalService", "name": "Open Path Digital Solutions, LLC", "description": "Open Path Digital is an Inbound B2B Marketing Agency with deep roots in Manufacturing, Industry and Distribution. Our Co-Founders have over 60 years of relevant experience and can speak your language as we build your marketing strategy. Warm Sales Ready Lead Generation and Rep Performance Tracking – It is Achievable!", "image": "https://www.openpathdigital.com/hs-fs/hubfs/2017%20Redesign/About/Team-Picture-Full2.jpg?t=1535577040014&width=1000&height=644&name=Team-Picture-Full2.jpg", "logo": "https://www.openpathdigital.com/hs-fs/hubfs/openpathdigital_Nov2016/Image/Save-for-web-open-path-logo-horiz-bright-teal-and-dark-green.png?t=1535577040014&width=2720&height=666&name=Save-for-web-open-path-logo-horiz-bright-teal-and-dark-green.png", "priceRange" : "Starting at $5,000", "url": "https://www.openpathdigital.com/", "telephone": "855-333-7284", "sameAs": ["https://twitter.com/openpathdigital","https://www.linkedin.com/company/open-path-digital-solutions/","https://www.facebook.com/openpathdigital/"], "address": { "@type": "PostalAddress", "addressLocality": "Temple", "postalCode": "76501", "addressCountry": "United States" } } ```