2 min read
Nancy Kirchoff: March 6, 2023
A major component of digital due diligence is completing a management Interview. The focus is to uncover how the pre-acquisition lead-to-cash process is performing. Surprises may significantly impact future spin-up costs and the time required to reach...
2 min read
Nancy Kirchoff: March 1, 2023
A strategic plan framework identifies the strategies and operations during spin-up that could drive or hinder marketing performance, providing insight into potential marketing problems while uncovering new sales and marketing opportunities.
3 min read
Nancy Kirchoff: March 1, 2023
B2B Lead Generation assets will fuel your acquisition’s digital presence and future value creation.
One of the most significant areas of concern during an acquisition is the failure to identify and capture existing lead-generating digital assets.
4 min read
Nancy Kirchoff: February 24, 2023
The second step in digital due diligence is to examine how your potential competitors have structured their B2B go-to-market strategy.
3 min read
Nancy Kirchoff: February 24, 2023
One of the most significant steps in the M&A process is analyzing and valuing acquisition targets. Completing a competitive positioning matrix and utilizing digital search data during pre-acquisition can help you learn about your target company’s...
