--- title: B2B Marketing Insights | Open Path Digital | Pre-Acquisition Due Diligence description: Pre-Acquisition Due Diligence | These articles give insight into B2B business development & sales growth strategy. Learn how marketing automation increases lead generation & sales leads. --- # News & Insights     Filter by Tag Show All AI Analytic & Sales Strategy B2B Inbound Marketing Buyer's Journey Email Marketing HubSpot Marketing Tips & Tricks Our Work Pre-Acquisition Due Diligence RevOps Website Design ### Pre-Acquisition Due Diligence [![b2b-saas-startup](https://www.openpathdigital.com/hs-fs/hubfs/iStock-1491196684.jpg?width=2237&height=1340&name=iStock-1491196684.jpg) ](https://www.openpathdigital.com/blog/b2b-saas-startup) 3 min read #### [Marketing Your B2B SaaS Startup: A Quick Spin-up Guide](https://www.openpathdigital.com/blog/b2b-saas-startup) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): April 15, 2024 You’ve worked countless hours developing your new software and are ready to put it out to the world. The process may seem simple – your software... [Pre-Acquisition Due Diligence](https://www.openpathdigital.com/blog/topic/pre-acquisition-due-diligence) [Read More](https://www.openpathdigital.com/blog/b2b-saas-startup) [![AI for Private Equity](https://www.openpathdigital.com/hs-fs/hubfs/woman%20investment%20consultant%20analyzing%20company%20annual%20financial%20report%20balance%20sheet%20statement%20working%20with%20documents%20graphs.%20Stock%20market%2c%20office%2c%20tax%2c%20education%20concept.%20Hands%20with%20charts%20papers.jpeg?width=1000&height=667&name=woman%20investment%20consultant%20analyzing%20company%20annual%20financial%20report%20balance%20sheet%20statement%20working%20with%20documents%20graphs.%20Stock%20market%2c%20office%2c%20tax%2c%20education%20concept.%20Hands%20with%20charts%20papers.jpeg) ](https://www.openpathdigital.com/blog/ai-for-private-equity) 2 min read #### [AI for Private Equity Portfolio Management: A Game Changer](https://www.openpathdigital.com/blog/ai-for-private-equity) ![Picture of Nancy Kirchoff](https://www.openpathdigital.com/hs-fs/hubfs/Headshot%20NK.jpg?width=30&name=Headshot%20NK.jpg) [Nancy Kirchoff](https://www.openpathdigital.com/blog/author/nancy-kirchoff): November 16, 2023 In the world of mergers and acquisitions, the role of private equity is indispensable. Private equity firms invest in private companies with the aim... [Pre-Acquisition Due Diligence](https://www.openpathdigital.com/blog/topic/pre-acquisition-due-diligence) [RevOps](https://www.openpathdigital.com/blog/topic/revops) [AI](https://www.openpathdigital.com/blog/topic/ai) [Read More](https://www.openpathdigital.com/blog/ai-for-private-equity) [![Growth Strategy Consulting](https://www.openpathdigital.com/hubfs/strategy_consulting.png) ](https://www.openpathdigital.com/blog/strategy-consulting) 3 min read #### [Transform Your Business With Growth Strategy Consulting](https://www.openpathdigital.com/blog/strategy-consulting) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): May 24, 2023 When acquiring or transforming a business for market leadership, your decisions require valuable input. Effective delegation is vital to your success... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [Pre-Acquisition Due Diligence](https://www.openpathdigital.com/blog/topic/pre-acquisition-due-diligence) [Read More](https://www.openpathdigital.com/blog/strategy-consulting) [![The Power of the B2B Lead Generation Funnel to Drive Sales Growth](https://www.openpathdigital.com/hubfs/Blog_Images/OP-New-leads-Blog-1.jpg) ](https://www.openpathdigital.com/blog/b2b-lead-generation-strategy) 3 min read #### [The Power of the B2B Lead Generation Funnel to Drive Growth](https://www.openpathdigital.com/blog/b2b-lead-generation-strategy) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): May 23, 2023 B2B Lead Generation Channel: Getting Started If your company has been successful in a specific region but is now losing existing customers and... [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Pre-Acquisition Due Diligence](https://www.openpathdigital.com/blog/topic/pre-acquisition-due-diligence) [Read More](https://www.openpathdigital.com/blog/b2b-lead-generation-strategy) [![B2B-Strategy-for-a-Powerful-Online-Presence-for-Businesses](https://www.openpathdigital.com/hubfs/B2B-Strategy-for-a-Powerful-Online-Presence-for-Businesses.jpg) ](https://www.openpathdigital.com/blog/online-presence-for-business) 3 min read #### [4 Steps to a Powerful Digital Presence Management Strategy](https://www.openpathdigital.com/blog/online-presence-for-business) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): May 17, 2023 Supercharge Your Online Presence and Crush the Competition! Is your company's online presence getting lost in the crowded digital landscape while the... [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [Pre-Acquisition Due Diligence](https://www.openpathdigital.com/blog/topic/pre-acquisition-due-diligence) [Read More](https://www.openpathdigital.com/blog/online-presence-for-business) [![lead-to-cash-process](https://www.openpathdigital.com/hs-fs/hubfs/Blog_Images/B2B%20vs%20B2C%20%26%20The%20Importance%20of%20Targeting%20Customers-01.jpg?width=1910&height=1276&name=B2B%20vs%20B2C%20%26%20The%20Importance%20of%20Targeting%20Customers-01.jpg) ](https://www.openpathdigital.com/blog/lead-to-cash-process) 2 min read #### [How to Audit Your Lead-to-Cash Process](https://www.openpathdigital.com/blog/lead-to-cash-process) ![Picture of Nancy Kirchoff](https://www.openpathdigital.com/hs-fs/hubfs/Headshot%20NK.jpg?width=30&name=Headshot%20NK.jpg) [Nancy Kirchoff](https://www.openpathdigital.com/blog/author/nancy-kirchoff): March 6, 2023 A major component of digital due diligence is completing a management Interview. The focus is to uncover how the pre-acquisition lead-to-cash process... [Pre-Acquisition Due Diligence](https://www.openpathdigital.com/blog/topic/pre-acquisition-due-diligence) [Read More](https://www.openpathdigital.com/blog/lead-to-cash-process) [![strategic-business-plan](https://www.openpathdigital.com/hs-fs/hubfs/Blog_Images/Need%20More%20Sales%20Prospects-06.jpg?width=980&height=653&name=Need%20More%20Sales%20Prospects-06.jpg) ](https://www.openpathdigital.com/blog/strategic-business-plan) 2 min read #### [Have you Built a Strategic Business Plan and Budget?](https://www.openpathdigital.com/blog/strategic-business-plan) ![Picture of Nancy Kirchoff](https://www.openpathdigital.com/hs-fs/hubfs/Headshot%20NK.jpg?width=30&name=Headshot%20NK.jpg) [Nancy Kirchoff](https://www.openpathdigital.com/blog/author/nancy-kirchoff): March 1, 2023 A strategic plan framework identifies the strategies and operations during spin-up that could drive or hinder marketing performance, providing... [Pre-Acquisition Due Diligence](https://www.openpathdigital.com/blog/topic/pre-acquisition-due-diligence) [Read More](https://www.openpathdigital.com/blog/strategic-business-plan) [![digital-due-diligence](https://www.openpathdigital.com/hs-fs/hubfs/Blog_Images/Image%20of%20a%20succesful%20casual%20business%20woman%20using%20laptop%20during%20meeting.jpeg?width=1000&height=667&name=Image%20of%20a%20succesful%20casual%20business%20woman%20using%20laptop%20during%20meeting.jpeg) ](https://www.openpathdigital.com/blog/digital-due-diligence) 3 min read #### [Digital Due Diligence: M&A Acquisition & B2B Lead Generation](https://www.openpathdigital.com/blog/digital-due-diligence) ![Picture of Nancy Kirchoff](https://www.openpathdigital.com/hs-fs/hubfs/Headshot%20NK.jpg?width=30&name=Headshot%20NK.jpg) [Nancy Kirchoff](https://www.openpathdigital.com/blog/author/nancy-kirchoff): March 1, 2023 B2B Lead Generation assets will fuel your acquisition’s digital presence and future value creation. One of the most significant areas of concern... [Pre-Acquisition Due Diligence](https://www.openpathdigital.com/blog/topic/pre-acquisition-due-diligence) [Read More](https://www.openpathdigital.com/blog/digital-due-diligence) [![actionable-intelligence](https://www.openpathdigital.com/hs-fs/hubfs/Blog_Images/OP-New-leads-Blog-1.jpg?width=1200&height=800&name=OP-New-leads-Blog-1.jpg) ](https://www.openpathdigital.com/blog/actionable-intelligence) 4 min read #### [Actionable Intelligence & Competitive B2B Go-To-Market Strategies](https://www.openpathdigital.com/blog/actionable-intelligence) ![Picture of Nancy Kirchoff](https://www.openpathdigital.com/hs-fs/hubfs/Headshot%20NK.jpg?width=30&name=Headshot%20NK.jpg) [Nancy Kirchoff](https://www.openpathdigital.com/blog/author/nancy-kirchoff): February 24, 2023 The second step in digital due diligence is to examine how your potential competitors have structured their B2B go-to-market strategy. [Pre-Acquisition Due Diligence](https://www.openpathdigital.com/blog/topic/pre-acquisition-due-diligence) [Read More](https://www.openpathdigital.com/blog/actionable-intelligence) [![Building a Competitive Positioning matrix](https://www.openpathdigital.com/hs-fs/hubfs/Blog_Images/6%20Reasons%20to%20Make%20B2B%20Customer%20Satisfaction%20a%20Digital%20Marketing%20Priority-02.jpeg?width=4608&height=3456&name=6%20Reasons%20to%20Make%20B2B%20Customer%20Satisfaction%20a%20Digital%20Marketing%20Priority-02.jpeg) ](https://www.openpathdigital.com/blog/competitive-matrix) 3 min read #### [Digital Due Diligence: Building A Competitive Matrix](https://www.openpathdigital.com/blog/competitive-matrix) ![Picture of Nancy Kirchoff](https://www.openpathdigital.com/hs-fs/hubfs/Headshot%20NK.jpg?width=30&name=Headshot%20NK.jpg) [Nancy Kirchoff](https://www.openpathdigital.com/blog/author/nancy-kirchoff): February 24, 2023 One of the most significant steps in the M&A process is analyzing and valuing acquisition targets. Completing a competitive positioning matrix and... [Pre-Acquisition Due Diligence](https://www.openpathdigital.com/blog/topic/pre-acquisition-due-diligence) [Read More](https://www.openpathdigital.com/blog/competitive-matrix) ```json { "@context": "http://schema.org", "@type": "ProfessionalService", "name": "Open Path Digital Solutions, LLC", "description": "Open Path Digital is an Inbound B2B Marketing Agency with deep roots in Manufacturing, Industry and Distribution. Our Co-Founders have over 60 years of relevant experience and can speak your language as we build your marketing strategy. Warm Sales Ready Lead Generation and Rep Performance Tracking – It is Achievable!", "image": "https://www.openpathdigital.com/hs-fs/hubfs/2017%20Redesign/About/Team-Picture-Full2.jpg?t=1535577040014&width=1000&height=644&name=Team-Picture-Full2.jpg", "logo": "https://www.openpathdigital.com/hs-fs/hubfs/openpathdigital_Nov2016/Image/Save-for-web-open-path-logo-horiz-bright-teal-and-dark-green.png?t=1535577040014&width=2720&height=666&name=Save-for-web-open-path-logo-horiz-bright-teal-and-dark-green.png", "priceRange" : "Starting at $5,000", "url": "https://www.openpathdigital.com/", "telephone": "855-333-7284", "sameAs": ["https://twitter.com/openpathdigital","https://www.linkedin.com/company/open-path-digital-solutions/","https://www.facebook.com/openpathdigital/"], "address": { "@type": "PostalAddress", "addressLocality": "Temple", "postalCode": "76501", "addressCountry": "United States" } } ```