Industry News and Insights

Why Saying NO to Unwanted B2B Leads Can Save Your Company!

Posted by Chris Thornton on May 5, 2017 11:14:26 AM

 

I was meeting with a new client recently. The question I asked was, “What % of your B2B leads converted into sales for your company?” The answer was that after spending the time to research, capture the lead and quote, only around 10% of their leads converted to new business. We both agreed that a 90% failure rate was dragging down the sales team and was a major factor in missed growth opportunities.

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Topics: Manufacturing, Marketing, Sales

Delight Repeat Customers Using These 4 Simple Techniques

Posted by Chris Thornton on Dec 27, 2016 2:30:00 PM

 

One of the easiest ways to insure your business continues to grow and excel is to impress your repeat customers! Whether you are a digital marketing agency, a web development business, or a just a business that wants to grow; using these four simple steps on how to attract customers and keep repeat business will set your company up for success!

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Topics: Marketing, Sales

Increase B2B Sales by Generating Leads with Content Targeting

Posted by Amanda Thornton on Dec 20, 2016 2:30:00 PM

 

It’s easy to read a few marketing articles and understand that content targeting has quickly become dominant as the digital marketing service of choice. However, to truly succeed in generating leads and increasing B2B sales, you need to wield content with accuracy. 

That’s where content targeting comes into play; as you would with any other form of marketing or B2B sales, you need to view your prospects online according to their segment and deliver a message tailored to bringing those specific people to a specific end goal.

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Topics: Marketing, Sales, Target Market, Website Design

4 Ways of Promoting Products to Win Best Choice

Posted by Chris Thornton on Sep 27, 2016 2:27:00 PM

Communicating how your product is the best choice for customers is possible. But, getting there is not as easy as you may think. With so many competing goods or services in the market, you need to apply a strategy that makes you stand out. Employing the services of a leading digital marketing agency can work wonders for promoting products.

We suggest the following 4 ways for promoting products or services to be the best choice in the market.

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Topics: Marketing, Sales

Positive Tips for Building Relationships with Customers

Posted by David Hardwick on Sep 6, 2016 4:00:00 PM

In any transaction, having a relationship built on a strong foundation is essential. As a business owner, your business can grow a lot faster if you master building relationships with customers. Running a business comes with many challenges, including high levels of competition in the industry. For this reason, you have to build strong customer relationships.

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Topics: Marketing, Sales

Need to Close More Sales?

Posted by Chris Thornton on Aug 29, 2016 3:18:15 PM

Let’s suppose you were tired of being alone and decided it was time for a spouse. With the decision made you go shopping and buy the latest expensive fashion, killer shoes, spend all afternoon in the salon, buy an expensive fragrance, geo-select a bar in a highly affluent zip code, enter the bar, walk up to the first candidate you see sitting alone and ask them to marry you?

 

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Topics: Sales

Need More Sales Prospects?

Posted by Chris Thornton on Aug 26, 2016 4:51:05 PM

 

Ever dream of having sales prospects anxiously waiting in line to do business with your company? Yes, that smile slowly spreads across your lips as you ponder over what all the extra revenue will mean to your bottom line. Let’s see, maybe allow you to pay off some business debt, maybe bonuses for everyone or extra profit at the end of the year. Stop dreaming! The reality is 

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Topics: Marketing, Sales

Know How Buyer Behavior Directly Impacts Success

Posted by Chris Thornton on Aug 11, 2016 10:22:24 PM

 Knowing buyer behavior is the most important element of business success. Without such knowledge, acquiring and maintaining a strong customer base can be quite difficult.

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Topics: Marketing, Target Market, Sales

Best Tips on Communicating with Customers

Posted by Amanda Thornton on Aug 4, 2016 3:26:28 PM

At the center of any digital marketing agency is the knowledge of how to make a sale.

Thus it is important to be communicating with customers effectively.  Particularly with inbound marketing, where the customer has to come to you, it's crucial to get it right. As they've given you their time, it's now up to you to use it wisely.

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Topics: Marketing, Sales

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