Tired of handing a prospect your business card or spending lots of money for print ads just so they can find your web site? Lower your marketing cost and attract new business prospects by implementing an inbound marketing strategy through digital marketing.
Strangers find your website because they have a problem. Whether work related or personal, they have strong motivation to find a solution. Good content will:
- Help them identify the name of their problem. - Cover topics that people are interested in. - Expand your solutions to searchers in new markets. - Build confidence that your company can deliver the right solutions.
Starting a blog, that is optimized with the right keywords, improves SEO and will attract strangers to your site. Blogging is a major component of a good marketing strategy.
Search Engine Optimization
Everyone believes they do SEO, but the data shows few do SEO well. Correctly implemented SEO, using well researched keywords, will improve your online marketing results and bring in new business contacts. Recommended SEO tips:
- When starting a blog use SEO to identify 1 or 2 keywords per blog. - Use keywords that match your target customer’s search patterns. - Research competitors to provide data for your keyword strategy. - Google and other search engines are constantly evolving. - Technology and experience are needed to do SEO well.
Every business desires an active and engaged customer base. The best way to grow brand loyalty is by attracting customers through social media. Socially connecting with your target customer base builds brand awareness and customer loyalty.
Visitors >> Leads
A website visitor will tend to remain anonymous until they believe that you bring value to their life. Then and only then will they provide their contact information and commit to carrying the conversation to the next level.
Providing exceptional content is the foundation of any great inbound marketing campaign. Content offers, like e-books and helpful guidelines, give your customer a clear next step to provide contact information and engage with your business.
Landing pages are a great way to generate sales and create new leads. Your customers will download your content offers off of a landing page. Normally this is done in exchange for information from the customer. Click here for an example of a landing page
This is a way to provide instructions to your customer for different offers. They typically use action verbs such as "Call Now" or "Download this eBook" in the form of a clickable button.
A form is an opportunity for prospects to provide contact information in return for additional information, a quote or a special offer. For highest customer satisfaction, requests send in should be answered promptly.
Leads >> Customer
After a visitor has converted to a lead, (provided contact information) and started a dialogue, you have the opportunity to nurture and strengthen the relationship. Open Path Digital has the technology to help you generate more sales through digital marketing.
Sure, you can do every little step manually, but why would you want to? Automated workflows can take your administrative tasks from start to finish, and continually keep your contacts, emails, and social publishing automated. Set it up once, and sit back and grab some coffee!
Email marketing is an effective way to reach leads that have requested more of your company’s content. Content must be fresh and relevant to achieve a high open rate and must include an opt out capability. Purchasing email lists and blasting out mass email campaigns to strangers is NOT inbound marketing and not effective.
This is the process of developing a relationship with your customers at every step of the buyers journey. Open Path focuses on meeting the needs of your customers, and providing the information they are looking for.
Aligning your sales and marketing teams, to effectively work together, is one of the most influential ways to improve sales performance. Automated scoring can look at lead behavior and determine when they are “sales ready”. Alerts are automatically sent to your sales team for maximum efficiency.
Customers >> Promoters
Many times your best opportunity for the NEXT sale is to friends or family of your LAST sale. Personalized attention, unique to each customer’s experience, can help DELIGHT your customers, build brand loyalty and increase new sales.
Intelligently personalize your content for each customers viewing pleasure. We can automate the process and track your customers interaction with your website, so that they only view the latest information or steps.
Trigger Marketing is communication with customers at pre-planned points of time. For example, this could be an automated email that is sent out when a customer may need to reorder or when an event of special interest, based on web site visit behavior, is available. The possibilities are endless.
You set the rules and determine what you want monitored and what actions you want to happen. Every web visit, comment, message, or shout out can be captured and used as a basis for personalizing response and delighting your customers.
Use data to strategically plan your next marketing moves, calculate ROI and monitor what the competition is doing. We have technology and expertise to show you where and how to focus to reduce cost and improve your sales.
Effectively Reach Your Customers!
Learn about Digital Marketing step by step. Download The Essential Guide To Digital Marketing to help you reach your customers effectively!
“You can accomplish anything in life, provided that you do not mind who gets the credit.”
― Harry S. Truman, 33rd U.S. President
Open Path Digital believes your website should pop with movement, action, and power while attracting potential new customers like a magnet. Our team, located in Central Texas, will work with you to help you UNCOVER opportunity, UNLOCK technology solutions and UNLEASH the potential for your business so you can excel against your competition.