Optimizing Sales & Marketing Alignment

B2B Digital Marketing Strategies that align your sales and marketing teams for stronger revenue growth.

Your Vision. Our Help.

No one knows your business like you do. At Open Path, we come alongside you to understand your company and your vision and help you implement a plan to see it come to fruition.

No two companies are alike, and neither are our recommendations for your business. We work with you to understand what your team truly needs and recommend a plan of action based on your vision and goals.

Take the First Step Towards Growth

Let's talk: Tell us where you're at and what your goals are. We'll help guide you in the right direction to grow your business.

 

Get a Winning Strategy

Implement your company vision with the most up-to-date brand messaging and marketing strategy. Establish a roadmap for success and launch your trajectory in the right direction.
  • Sales & Marketing Alignment Coaching

    Align your entire team and create a consistent message in the way you promote, sell, and service your offerings. Whether your sales process is straightforward or in a niche market with a complicated lifecycle, we have experience working across many industries and can help.

  • Technical Growth Audit

    Get an audit of your company's existing digital presence with a professional report and coaching session that analyzes:

    • Technical SEO
    • Website Traffic & Awareness
    • Messaging and User Experience
    • Lead Generation
    • Sales Enablement
    • Growth Recommendations
  • Workshops

    Your customers aren't simply looking to consume a product, they're looking for a way to improve their lives. Our workshops facilitate conversations with key stakeholders and inform you on how to communicate your value. In these workshop sessions you'll explore:

    • What your customers really want
    • How your products fulfill those needs
    • Why your customer needs your product
    • How to communicate this to them

Equip Your Team

Get the most out of your workforce by equipping them with the best tools and insight on the market. Watch them enact your vision with success through best practices and logistics.
  • Sales Enablement

    Give your sales team the resources, best practices, and access to the information they need to efficiently close more deals through CRM onboarding and management.

  • Sales Automation

    Have personalized emails write themselves! We build workflows that keep customers engaged with customized templates that feel personal and nurture conversations with your sales team.

Use Your Budget Tactfully

Marketing and ad spend shouldn't feel like throwing money into a black hole. We help you advise and plan your budget so that you're getting the highest ROI out of your company spending.
  • Paid Ads

    Get the most out of your Google and LinkedIn Ad spend. We employ high-quality segmentation so that your ads dollars are spent with maximum conversion in mind.

  • Strategy Consulting

    Optimize your alignment across your sales and marketing teams with data-driven insights that enable you to implement best practices that work for your business specifically.

Marketing on Your Terms

No two companies have the exact same marketing needs. At Open Path, we don’t try to force you or your team into a mold. Rather, we come alongside you in a role complementary to your role and needs.

How We Work With You

Your Partner in Amplifying Your Brand


1
Understand Where You're At
2
Determine Where You Need to Go
3
Execute a Plan to Get There

Understand Where You're At

You’re the expert in what you do, you just need a little help getting the world to understand that. Open Path is your partner in marketing your business.

Start Your Growth Plan

Determine Where You Need to Go

We bring our industry knowledge to the table to guide you in the best practices towards reaching your goals.

Start Your Growth Plan

Execute a Plan to Get There

Once you know what to do and how to do it, we stand beside you to coach you along the way or fill in the gaps where you need help with implementation.

Start Your Growth Plan


Resources & Downloads

We're here to help you succeed. Take advantage of the best practices we've learned along the way with these helpful guides, workbooks, eBooks, and checklists — all proven to help you succeed in an ever-changing industry.

Get Equipped