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CEI Case Study

By Open Path

COMPANY OVERVIEW

As a SaaS pressure vessel design and welding documentation provider, CEI originally took the approach, as many do, to find new leads through regional trade shows and by word of mouth. Their existing website and SalesForce database were not optimized for high volume lead generation.

Open Path saw a huge opportunity for CEI to market globally.

Cei images


The Problem

  • Lead generation through the website was very low.
  • CEI desired to reach new B2B customers in global markets.
  • Trade shows were not cost effective for market awareness.

CEI-mockupThe Solution

After a website redesign, new lead capture opportunities and integrated Hubspot's modern CRM, CEI grew from a regionally known company to reaching international markets.

 

THE RESULTS

  • Within a few months, leads increased dramatically.
  • New business expansion is now global in nature.
  • Market awareness of CEI software has expanded 5X.

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