Pre-Acquisition Advisory

Digital Due Diligence

Digital due diligence empowers you to quantify the digital presence of your business unit relative to key competitors. In addition, understanding how digital transformation can impact lead generation will uncover opportunities.

How we can help:

• Complete a Digital Competitive Matrix

  An analysis of your potential acquisition’s digital presence – including online brand recognition and industry-specific web traffic – with a comparison of its top two-to-three known competitors. Search engine insights are used to identify additional competitors unknown to the target’s management team.

• Analyze Your Go-to-Market Strategy

  Determine how effectively your acquisition’s competitors use their digital presence to expand their market and generate leads, including lead generation and technological implementation of their marketing strategy.

• Identify Existing Digital Assets

  We provide you with a complete analysis of URL domain authority, redirect opportunities, website technical issues, digital website content, social media and digital video assets that significantly impact future value creation. 

• Audit the Lead-to-Cash Strategy

  Understanding how your sales prospects and customer data flow through the digital lead-to-cash pipeline is critical. This entails an analysis of the software systems used, the level of integration, and planning for your post-acquisition's proper future state.

• Create a Strategic Plan and Budget

  Understanding the insights discovered in the first four steps will help to create a post-acquisition plan. This plan will include a lead-to-cash strategy with a spin-up timeline and a budgetary estimate.