Digital Positioning Plan

Section 1 is designed to answer the question, "How effective is your competition?" This portion of the report includes:

• A comparison of three to five known competitors identified by your team

• An additional two to three potential competitors we identify using digital search data.

• A matrix comparing your competitors' digital KPIs relative to your performance.

Uncover how effectively your business’ competitors use their digital presence to expand their market and generate leads. Gain insight into questions such as:

• Does the competition have a well-functioning digital lead gen process?
  
  
• Can their market strategy help them expand nationally or internationally?
  
  
• Do they effectively execute low-cost digital lead generation & qualification methods?

Section 3 is designed to answer the question, "What are your business’s digital assets actually worth?"

Understand the value of your existing digital assets and how they can be used to accelerate value creation significantly.

• URL domain authority

• Redirect opportunities

• Website technical issues

• Digital website content

• Social media assets

• Digital video assets

For Section 4, your sales and senior management teams are interviewed to understand how prospects and customer data flow through the digital lead-to-cash pipeline to reveal upsell opportunities. This includes an analysis of the following:

• How effectively is the present lead generation process working, and how can it improve?

• How effectively are new leads captured, stored, and qualified?
  
  
• Are marketing, sales, and service aligned to maximize revenue opportunity?

Section 5 is designed to answer the question, "How can your business act on revealed opportunities?"

This report includes a lead-to-cash strategy with a spin-up timeline and a budgetary estimate that can be used in your business’ ROI analysis.