Messaging Workshops
Say goodbye to guesswork and hello to better team communication and happier customers.
Struggling to communicate your company's message effectively?
We understand that creating clear and compelling messaging can be challenging, especially when the C-level, sales, marketing, and customer support have differing viewpoints. That’s why our workshops are designed to guide you through a proven collaborative system that jumpstarts your message creation process while getting everyone on your team back on track.
Open Path offers two distinctive workshop series options designed to meet your unique needs. Whether your focus is on Company Messaging or messaging specific to a Product or Campaign, these workshops help you develop strategic guidance and company alignment across the C-level, marketing, sales, and service teams.
What's included in our workshops?
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Company Messaging Workshop
This 3-part workshop series focuses on company messaging across ALL products and services, covering the key components of successful communication to build a consistent brand for future website and marketing assets.
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Connect with your Target Audience: Understanding your audience’s personal ‘needs and wants’ helps you develop messaging that resonates with them across all your products and services.
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Ideal Customer Profile: Create fictional representations of your ideal customers to craft consistent brand messaging that speaks to their needs and preferences.
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Products/Services Positioning Statements: Clearly communicate the unique value proposition of your offerings through cohesive branding that highlights their distinctive features and benefits, setting your company apart from competitors.
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Product/Campaign Workshop
Craft consistent language and value points for specific campaigns or products with our 2-part Campaign/Product Workshop series. We’ll cover the following essential elements of effective communication to guide your future messaging across product marketing content and sales campaign assets.
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Customer Requirements & Desires: Identify your target audience’s pain points and aspirations to create effective campaigns and products that meet their expectations.
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Target Customer Profile: Develop detailed representations of your ideal customers to help guide your campaign messaging and positioning, ensuring it resonates with them.
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Campaign/Product Positioning Statements: Connect and communicate unique value propositions highlighting features and benefits to differentiate your campaigns from competitors and encourage customer action.
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Looking for a smaller first step?
Request a Free Audit of Your Acquisition or Business Unit
Using modern analytics tools, we’ll analyze the digital presence of your targeted business unit in a one-on-one 30-minute online zoom meeting.
Request a Digital Positioning Plan