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Company Branding & Graphic Design Portfolio

Following a carve-out from a prominent SaaS industry leader, GeoSoftware needed a revitalized brand identity. Open Path collaborated closely with their team to create fresh assets that resonate with their passion and drive in the oil and gas industry.


project overview


A Collaborative Journey Towards Global Leadership in Geoscience Software


After spending quality time with the GeoSoftware team and deeply understanding their needs and vision, Open Path dove into the branding process. Geosoftware specifically wanted this to be a collaborative effort involving their entire team.

We presented several design options, including distinctive logos and a vibrant color palette, and the GeoSoftware team selected from options that they felt demonstrated their global expertise and ambition.

The Details


Given GeoSoftware's expertise in cutting-edge geophysical, petrophysical, and modeling software services, we integrated natural lines and references to the Earth's geological layers as foundational elements in their branding.

Drawing inspiration from GeoSoftware's intricate subsurface maps, we infused clean, contemporary lines and vibrant hues as the optimal choice for fashioning a unified brand identity.

GeoSoftware was thrilled to have a color pallet that pairs well with their software, and appreciated how this modern aesthetic not only elevated their image but also distinguished them prominently from their competition.

We implemented new branding across these assets:

  • Solidified the global brand style guide
  • Developed a new website/sales platform
  • Created brochures & sales sheets
  • Designed the logos & app icons across software modules
  • Provided business card, email signature and Zoom background designs
  • Supplied the team with social media post templates
  • Crafted eye-catching tradeshow assets and pop-up banners


geo-logos-design geo-colors geo-fonts geo-prods geo-help
Your Success, Our Priority


“We don’t believe in a one-size-fits-all approach. We believe that every business deserves a partner who works with them as much as they work for them.”

Chriss photo

Chris Thornton
Founder & CEO
Open Path Digital

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