Startup Companies

Set your startup out on the right foot by unlocking a whole suite of marketing resources to have at your disposal.

Set Your Trajectory for Success

It takes a lot to build a company from the ground up, and all the help you can get is a welcome sight. Invest in a marketing partner to help you cover all your bases and ensure your business is headed in the right direction.

With our help, you can help secure new business, happy investors, and a vision for how to position your company.

Take the First Step Towards Growth

Let's talk: Tell us where you're at and what your goals are. We'll help guide you in the right direction to grow your business.

 

Define Your Brand

The way you position your brand should speak to the deepest needs of your ideal customer. Our workshops ensure you’re communicating the right message to the right people.
  • Product Workshops

    Your customers aren't simply looking to consume a product, they're looking for a way to improve their lives. Our product workshops facilitate conversations with key stakeholders and inform you on how to communicate your value. In these workshop sessions you'll explore:

    • What your customers really want
    • How your products fulfill those needs
    • Why your customer needs your product
    • How to communicate this to them
  • Campaign Workshops

    Launch your new campaign with purpose and a plan that engages and delights your customers. Our campaign workshops facilitate conversations with key stakeholders and inform you on how to communicate your value. In these workshop sessions you'll explore:

    • What your customers really want
    • How your new campaign addresses their needs
    • Why they need your services
    • How to communicate this value to them
  • Technical Growth Audit

    Get an audit of your company's existing digital presence with a professional report and coaching session that analyzes:

    • Technical SEO
    • Website Traffic & Awareness
    • Messaging and User Experience
    • Lead Generation
    • Sales Enablement
    • Growth Recommendations

Promote Your Brand

Make your startup known by all with our suite of analytics-driven best practices that are sure to attract, engage, and delight both customers and investors alike.
  • Website Design & Development

    Make work easy for your sales and service teams by crafting a website that communicates and qualifies even before potential customers contact them. We build websites that attract, engage, and delight visitors and convert them into leads and customers.

  • HubSpot Services

    HubSpot can be the greatest digital asset you have when it's implemented correctly. Ensure that you're getting the most bang for your buck when you entrust onboarding, implementation, and execution to our team of HubSpot experts.

  • Content Marketing

    We help you establish your voice in the industry by crafting well-written, beautiful, and engaging content that demonstrates your business' competence.

Sustain Your Brand

As your startup moves into future stages, you need flexible help and insight to ensure your business continues to grow. Our team of experts will guide you every step of the way.
  • Sales & Marketing Alignment Coaching

    Align your entire team and create a consistent message in the way you promote, sell, and service your offerings. Whether your sales process is straightforward or in a niche market with a complicated lifecycle, we have experience working across many industries and can help.

  • Automated Lead Generation Pipeline

    If your website isn't producing new leads for your sales team, is it even working at all? We design your website to support a robust sales funnel that drives leads and increases traffic through engaging content, design, and conversion events.

  • Sales Enablement

    Understand every aspect of your business and know how to improve. We take an analytics-driven approach to understand your digital presence across all metrics and give you executable insights to grow your company.

Marketing on Your Terms

No two companies have the exact same marketing needs. At Open Path, we don’t try to force you or your team into a mold. Rather, we come alongside you in a role complementary to your role and needs.

How We Work With You

Get Started With A Sales & Marketing Plan That Leads Into Your Company's Future


1
Understand Where You're At
2
Determine Where You Need to Go
3
Execute a Plan to Get There

Understand Where You're At

You’re the expert in what you do, you just need a little help getting the world to understand that. Open Path is your partner in marketing your business.

Start Your Growth Plan

Determine Where You Need to Go

We bring our industry knowledge to the table to guide you in the best practices towards reaching your goals.

Start Your Growth Plan

Execute a Plan to Get There

 

Once you know what to do and how to do it, we stand beside you to coach you along the way or fill in the gaps where you need help with implementation.

 

Start Your Growth Plan


Resources & Downloads

We're here to help you succeed. Take advantage of the best practices we've learned along the way with these helpful guides, workbooks, eBooks, and checklists — all proven to help you succeed in an ever-changing industry.

Get Equipped