Director of Marketing

Modernize your business, connect with customers, and secure your company’s future when you align sales and marketing around a strategic growth plan.

Demonstrate Your Expertise

Demonstrate your competency by bringing on a trusted marketing ally. Managing your company’s marketing is a big role, and you don’t have to take on the challenge alone.

Equip yourself with a partner to provide you with up-to-date industry knowledge and best practices, and get support filling in the gaps where your team needs a little help.

 

Take the First Step Towards Growth

Let's talk: Tell us where you're at and what your goals are. We'll help guide you in the right direction to grow your business.

 

Establish Your Vision

To grow your business it will take the best insight into your market. Our consulting services help you establish a plan that is sure to equip your marketing team to do their best work.
  • Sales & Marketing Alignment Coaching

    Align your entire team and create a consistent message in the way you promote, sell, and service your offerings. Whether your sales process is straightforward or in a niche market with a complicated lifecycle, we have experience working across many industries and can help.

  • Technical Growth Audit

    Get an audit of your company's existing digital presence with a professional report and coaching session that analyzes:

    • Technical SEO
    • Website Traffic & Awareness
    • Messaging and User Experience
    • Lead Generation
    • Sales Enablement
    • Growth Recommendations
  • Workshops

    Your customers aren't simply looking to consume a product, they're looking for a way to improve their lives. Our workshops facilitate conversations with key stakeholders and inform you on how to communicate your value. In these workshop sessions you'll explore:

    • What your customers really want
    • How your products fulfill those needs
    • Why your customer needs your product
    • How to communicate this to them

Execute Your Plan

Building out the right marketing strategy requires a combination of your unique insight and overall best practices. We help you determine the best approach for your business.
  • Qualification

    Don’t waste time on fruitless leads. We build websites that draw and qualify the right customers to your products and services.

  • Targeted Accounts Outreach

    Determine your ideal buyer with analytics-driven insight, so your sales and marketing efforts are directed towards your target customer.

Expand Your Resources

It takes a lot to implement a modern digital marketing plan and your team already has so much to do. Get a little help from our team to help fill in the gaps so you can successfully execute your marketing vision.
  • Content Marketing

    Entrust your marketing efforts to methods that are based on actual data rather than speculation. Our team stays up-to-date on the most effective marketing trends and implements them for your success.

  • Paid Ads

    Get the most out of your Google and LinkedIn Ad spend. We employ high-quality segmentation so that your ad dollars are spent with maximum conversion in mind.

  • Sales Automation

    Have personalized emails write themselves! We build workflows that keep customers engaged with customized templates that feel personal and nurture conversations with your sales team.

How We Work With You

Your Partner In Excellence


1
Understand Where You're At
2
Determine Where You Need to Go
3
Execute a Plan to Get There

Understand Where You're At

You’re the expert in what you do, you just need a little help getting the world to understand that. Open Path is your partner in marketing your business.

Start Your Growth 

Determine Where You Need to Go

We bring our industry knowledge to the table to guide you in the best practices towards reaching your goals.

Start Your Growth 

Execute a Plan to Get There

Once you know what to do and how to do it, we stand beside you to coach you along the way or fill in the gaps where you need help with implementation.

Start Your Growth 


Resources & Downloads

We're here to help you succeed. Take advantage of the best practices we've learned along the way with these helpful guides, workbooks, eBooks, and checklists — all proven to help you succeed in an ever-changing industry.

Get Equipped