How B2B Web Analytics Can Transform Your Business
During the early days of the NBA, teams had a different approach to shooting. Back in the 2000-2001 season, three-point shots accounted for just a...
3 min read
Nancy Kirchoff
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September 7, 2022
Have you ever visited a cluttered website with contrasting colors or a layout that made it hard to navigate? Your initial response was likely to move on to the next website listed in the search results. Effective B2B website development can be the difference between a new customer and a lost prospect.
That’s why it’s crucial to find the right B2B web design agency with industry expertise, technical and aesthetic skills to develop an effective website that captures your brand with a clear message. Your website is how visitors learn what your brand is all about. The best website designs meet users’ needs using a straightforward, simplistic, and efficient approach.
A great B2B web design agency understands the importance of website optimization at every step of the buyer's journey. Wherever your customer is in the process, the best website design will allow visitors to find content easily by making navigation simple, organic, and straightforward.
Navigation toolbars and sidebar callouts make it easy for your visitors to find exactly what they’re looking for. CTAs (or Call-to-Actions) ensure they understand what you want them to do, whether they become a lead or a customer. Through clear CTAs, you help guide prospects from one stage of the buyer’s journey to the next.
Visual hierarchy determines the order users process information on a page. Create an area of focus where you want to attract attention. It should be the most significant part of your page and emphasize one central focal point. A clear sense of visual hierarchy guides people toward content and actions of importance since they’ll have a focal point to grab their attention.
A key element in B2B website development is to design a simple layout. Too much text or graphic content will clutter your pages and cause visitors to get lost and immediately move on. Don’t feel as if you have to fill every bit of your web page — white space can enhance the readability of the text on the page and give it a simplified, clean look.
As you read through the key design elements below, compare the two sample website pages that show the difference between a good and a bad design. Which do you find most visually appealing?
Simplicity also plays a significant role in improving your site's performance. The best web designs will solve various technical issues during the planning process. Embracing simplicity in your web design will help you ensure that your visitors have a user-friendly experience by following design best practices:
As you can see, simple, clean web designs have so many benefits. Minimizing the clutter will help your customers have a better user experience and help you turn your customers into great sales leads. As seen in our examples, the clear structure, simplified navigation, and clean design in the first example is much more appealing, while the latter is confusing, cluttered and downright annoying.
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