---
title: B2B Marketing Insights | Open Path Digital | David Hardwick
description: David has 30+ years of experience in corporate IT, business intelligence and strategy, ERP, software development and implementation. His overreaching goal is to make IT a strategic advantage instead of an operating cost through effectively empowering teams to realize their maximum potential.
---
# David Hardwick
David has 30+ years of experience in corporate IT, business intelligence and strategy, ERP, software development and implementation. His overreaching goal is to make IT a strategic advantage instead of an operating cost through effectively empowering teams to realize their maximum potential.
[ ](https://www.openpathdigital.com/blog/how-digital-marketing-changed-everything)
1 min read
#### [The Impact of B2B Digital Transformation on Modern Marketing](https://www.openpathdigital.com/blog/how-digital-marketing-changed-everything)
 [David Hardwick: ](https://www.openpathdigital.com/blog/author/david-hardwick) June 5, 2023
Are you feeling overwhelmed by the constantly evolving marketing landscape? Discover how B2B digital transformation can revolutionize your approach.
[Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Buyer's Journey](https://www.openpathdigital.com/blog/topic/buyers-journey) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing)
[Read More](https://www.openpathdigital.com/blog/how-digital-marketing-changed-everything)
[ ](https://www.openpathdigital.com/blog/targeting-customers)
2 min read
#### [Customer Targeting Success: B2B VS B2C Content Marketing](https://www.openpathdigital.com/blog/targeting-customers)
 [David Hardwick](https://www.openpathdigital.com/blog/author/david-hardwick): May 26, 2023
It may sound simple, but to create an effective marketing plan, businesses must first understand their potential customers and how to engage with...
[Buyer's Journey](https://www.openpathdigital.com/blog/topic/buyers-journey) [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing)
[Read More](https://www.openpathdigital.com/blog/targeting-customers)
[ ](https://www.openpathdigital.com/blog/tech-stack-audit)
2 min read
#### [Fix Your IT Budget with a Tech-Stack Audit](https://www.openpathdigital.com/blog/tech-stack-audit)
 [David Hardwick](https://www.openpathdigital.com/blog/author/david-hardwick): February 17, 2022
If you’re like most businesses, the software you use is the lifeblood of your work. Having the right software tools allows you to automate mundane...
[Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [Our Work](https://www.openpathdigital.com/blog/topic/our-work)
[Read More](https://www.openpathdigital.com/blog/tech-stack-audit)
[ ](https://www.openpathdigital.com/blog/modern-marketing)
2 min read
#### [Modern Marketing Concepts to Attract Customers Now](https://www.openpathdigital.com/blog/modern-marketing)
 [David Hardwick](https://www.openpathdigital.com/blog/author/david-hardwick): December 6, 2016
Inside most people's head is a giant question labeled, "WIIFM?"
[Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing)
[Read More](https://www.openpathdigital.com/blog/modern-marketing)
```json
{
"@context": "http://schema.org",
"@type": "ProfessionalService",
"name": "Open Path Digital Solutions, LLC",
"description": "Open Path Digital is an Inbound B2B Marketing Agency with deep roots in Manufacturing, Industry and Distribution. Our Co-Founders have over 60 years of relevant experience and can speak your language as we build your marketing strategy.
Warm Sales Ready Lead Generation and Rep Performance Tracking – It is Achievable!",
"image": "https://www.openpathdigital.com/hs-fs/hubfs/2017%20Redesign/About/Team-Picture-Full2.jpg?t=1535577040014&width=1000&height=644&name=Team-Picture-Full2.jpg",
"logo": "https://www.openpathdigital.com/hs-fs/hubfs/openpathdigital_Nov2016/Image/Save-for-web-open-path-logo-horiz-bright-teal-and-dark-green.png?t=1535577040014&width=2720&height=666&name=Save-for-web-open-path-logo-horiz-bright-teal-and-dark-green.png",
"priceRange" : "Starting at $5,000",
"url": "https://www.openpathdigital.com/",
"telephone": "855-333-7284",
"sameAs": ["https://twitter.com/openpathdigital","https://www.linkedin.com/company/open-path-digital-solutions/","https://www.facebook.com/openpathdigital/"],
"address": {
"@type": "PostalAddress",
"addressLocality": "Temple",
"postalCode": "76501",
"addressCountry": "United States"
}
}
```