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Open Path

5 min read

Which B2B Marketing Services Do I Need For My Business?

So, you’ve built a great product or service that is helping business professionals out. You’ve put in the time, energy, and effort to establish a loyal customer base, but your business growth has grown somewhat stagnant. What’s next? How can you...

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b2b_content_marketing

3 min read

Best B2B Content Marketing Practices Your Company Should Implement

When creating or updating your website, B2B content marketing is something that should be prioritized above all else. Ideally, your online content should have high SEO since most people use search engines to find solutions to their problems. 

 

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13 min read

How to Improve B2B Website Traffic through Blogging

Your blog can be a powerful tool for letting eager searchers know that your company has the products and services they need to resolve their problems or capitalize on an opportunity. And, while your blog post may provide valuable information in and of...

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strategy_framework

5 min read

Your Guide to Building a Marketing Strategy Framework + Free Template!

The COVID-19 pandemic has forced all of us in the marketing world to rethink the way we build relationships with our customers and acquire new leads. Previous ways of building out a digital marketing strategy framework simply won’t do in this “new...

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strategy_consulting

3 min read

Business Transformation Through Strategy Consulting

When it comes to acquiring a new business or transforming an existing one through market leadership, you need a lot of input in order to make the right business decisions. As an acquisition manager or CEO, you have a lot on your plate so the need to...

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website_analytics

3 min read

Why Website Analytics Will Save Your B2B Company in 2021

During the 2000-2001 NBA season, teams, on average, took just over 15 percent of their shots from behind the three-point line, while taking nearly 40 percent of shots from mid-range (in-front of the three-point line, but outside the paint). In this most...

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website_analytics

4 min read

How to Use Website Analytics to Drive Business Growth

So, you’ve got a great website and what you believe to be useful content for visitors to interact with. You’ve noticed website traffic is up, but you’re not sure exactly why. Certainly it has something to do with all that great content you’ve made...

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online_presence

2 min read

Why Paid Ads Alone Won’t Establish Your Company’s Online Presence

Your company has established itself as a reputable and authoritative source in your industry. Businesses look to you for the crucial goods and services you provide in order to survive. As you look to expand your business and increase sales, you know you...

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business-strategy

14 min read

Transform Your B2B Company with the Right Business Strategy

You’re likely reading this because your B2B company’s sales and marketing efforts simply aren't working as well as they used to. That, or you’ve acquired a new business and it’s struggling to turn a profit so you’ve been tasked to transform the company....

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buyer's-journey

4 min read

The Buyer’s Journey: How B2B Customers Find Your Business Naturally

Back when you were getting your MBA, you likely studied various forms of sales process engineering. Of these, you likely spent a good deal of time studying the “sales funnel.” As more and more users are beginning (and even ending) their purchases online,...

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B2B Lead Generation Strategy Will Drive 2019 Sales Growth

2 min read

B2B Lead Generation Strategy Will Drive 2021 Sales Growth

B2B Lead Generation Strategy Starter Kit

 

If you’re a company which has sustained success in a certain region only to start losing existing customers as well as having difficulty finding new leads, it’s highly likely your digital presence is the culprit.

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Marketing-Automation-1-Social

2 min read

5 Ways Marketing Automation Helps Qualify More Business Sales Leads

Finding the Right Business Sales Leads

 

Think a minute about the current status of your company’s website. Here are some questions to briefly think through:

 

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