5 min read
Open Path: January 19, 2022
So, you’ve built a great product or service that is helping business professionals out. You’ve put in the time, energy, and effort to establish a loyal customer base, but your business growth has grown somewhat stagnant. What’s next? How can you...
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3 min read
Open Path: May 11, 2021
When creating or updating your website, B2B content marketing is something that should be prioritized above all else. Ideally, your online content should have high SEO since most people use search engines to find solutions to their problems.
13 min read
Open Path: April 22, 2021
Your blog can be a powerful tool for letting eager searchers know that your company has the products and services they need to resolve their problems or capitalize on an opportunity. And, while your blog post may provide valuable information in and of...
5 min read
Open Path: April 8, 2021
The COVID-19 pandemic has forced all of us in the marketing world to rethink the way we build relationships with our customers and acquire new leads. Previous ways of building out a digital marketing strategy framework simply won’t do in this “new...
3 min read
Open Path: April 6, 2021
When it comes to acquiring a new business or transforming an existing one through market leadership, you need a lot of input in order to make the right business decisions. As an acquisition manager or CEO, you have a lot on your plate so the need to...
3 min read
Open Path: February 24, 2021
During the 2000-2001 NBA season, teams, on average, took just over 15 percent of their shots from behind the three-point line, while taking nearly 40 percent of shots from mid-range (in-front of the three-point line, but outside the paint). In this most...
4 min read
Open Path: February 14, 2021
So, you’ve got a great website and what you believe to be useful content for visitors to interact with. You’ve noticed website traffic is up, but you’re not sure exactly why. Certainly it has something to do with all that great content you’ve made...
2 min read
Open Path: January 4, 2021
Your company has established itself as a reputable and authoritative source in your industry. Businesses look to you for the crucial goods and services you provide in order to survive. As you look to expand your business and increase sales, you know you...
14 min read
Open Path: December 21, 2020
You’re likely reading this because your B2B company’s sales and marketing efforts simply aren't working as well as they used to. That, or you’ve acquired a new business and it’s struggling to turn a profit so you’ve been tasked to transform the company....
4 min read
Open Path: December 10, 2020
Back when you were getting your MBA, you likely studied various forms of sales process engineering. Of these, you likely spent a good deal of time studying the “sales funnel.” As more and more users are beginning (and even ending) their purchases online,...
2 min read
Open Path: August 6, 2020
If you’re a company which has sustained success in a certain region only to start losing existing customers as well as having difficulty finding new leads, it’s highly likely your digital presence is the culprit.
2 min read
Open Path: July 31, 2020
Think a minute about the current status of your company’s website. Here are some questions to briefly think through:
