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Luke Donahue

5 min read

A Quick Guide to Digital Marketing for Plumbers

The last job I worked at before I started doing marketing full-time was actually for a plumbing company in Austin, Texas. It was a fun experience, and it was neat learning about the world of blue-collar tradesmen. Nevertheless, it is a difficult...

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how-to-write-a-b2b-blog-post

3 min read

How to Write a B2B Blog Post Using Narrative

So, you’ve completed your B2B blog strategy and your team has decided to write a series of blogs that relate to a core idea, relevant to your business. But, how and where do you start writing?

 

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b2b-saas-inbound-marketing

2 min read

Best Approaches to B2B SaaS Inbound Marketing

When it comes to marketing your SaaS company, nothing is more effective at generating quality leads than an inbound marketing approach.

 

In this short blog, we’ll explain what inbound marketing is, what you need to implement an inbound marketing...

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website_traffic

5 min read

How to Improve Website Traffic Using Your Company's Blog

Your company's blog can be a powerful tool for letting eager searchers know that your business has the products and services they need to resolve their problem or capitalize on an opportunity. And, while your blog post may provide valuable information in...

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blog_traffic_data

3 min read

A Closer Look at Your Blog's Traffic Data & Analytics

So, you’ve written a great blog that will help educate potential leads and delight your current customers. Excellent! Now, what's next? How do you know if your blog was a hit?

 

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b2b-saas-seo

3 min read

Your Strategy for B2B SaaS SEO

In the 2000 film The Patriot, Mel Gibson’s character, Benjamin Martin, teaches his sons how to properly aim a rifle. As the boys ready their targets Martin reminds them, “Aim small, miss small.”

 

This iconic scene is also reflective of an effective SEO...

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gdpr-b2b-saas

3 min read

GDPR and Your B2B SaaS Company

When it comes to marketing your SaaS company, you know that those who need your software are a very niche market and incredibly difficult (and expensive) to find and sell to. As if this wasn’t enough of a challenge for you, the slew of consumer privacy...

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b2b_saas_marketing

5 min read

A Complete Guide to B2B SaaS Marketing

When you developed your software for other businesses to use, you did it with a particular purpose in mind. You saw a need that hindered the industry and you wanted to help so you put your technical skills to the test to make companies more productive...

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hubspot_onboarding

3 min read

A Quick Overview of HubSpot Onboarding & Why it's Helpful

As your company looks to establish itself on the web and manage a sales pipeline through a competent CRM, you’ve likely found and/or are currently using HubSpot to amplify the potential of your online presence. And, while this CRM has some useful HubSpot...

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content_marketing_packages

5 min read

The Best Content Marketing Packages for B2B Companies

You may have heard the mantra, “Content is King,” In the world of online marketing, this simply means that in terms of getting your business discovered, your most effective way of drawing attention to your site is through the various content offers you...

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B2B_SaaS_Copywriter

3 min read

Boost Company Discovery and Recognition with a B2B SaaS Copywriter

As companies seek to improve efficiency and reduce costs, one of the most common areas for improvement is in software. In fact, you developed your software offering with this need in mind. And, while your software helps businesses do their very best...

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b2b-email-marketing

6 min read

Everything You Need to Know for Successful B2B Email Marketing

So, you’re looking to drum up some new business with B2B email marketing, but for whatever reason, your emails aren’t getting you the results you were hoping for.

 

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