3 min read
Luke Donahue: February 9, 2024
In the old days of sales in the manufacturing industry, it was all about having a representative commissioned to a territory to find new leads and build relationships with potential customers.
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Luke Donahue: June 28, 2023
As your company aims to establish its online presence and effectively manage its sales pipeline through a capable CRM, it's highly likely that you...
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Luke Donahue: May 17, 2023
Are you struggling to achieve desired results with your B2B email marketing efforts? It's frustrating when your emails end up in spam folders, go...
5 min read
Luke Donahue: October 4, 2021
The last job I worked at before I started doing marketing full-time was actually for a plumbing company in Austin, Texas. It was a fun experience,...
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Luke Donahue: September 12, 2021
So, you’ve completed your B2B blog strategy and your team has decided to write a series of blogs that relate to a core idea, relevant to your...
2 min read
Luke Donahue: September 7, 2021
When it comes to marketing your SaaS company, nothing is more effective at generating quality leads than an inbound marketing approach. In this short...
5 min read
Luke Donahue: September 2, 2021
Your company's blog can be a powerful tool for letting eager searchers know that your business has the products and services they need to resolve...
3 min read
Luke Donahue: September 2, 2021
So, you’ve written a great blog that will help educate potential leads and delight your current customers. Excellent! Now, what's next? How do you...
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Luke Donahue: August 11, 2021
In the 2000 film The Patriot, Mel Gibson’s character, Benjamin Martin, teaches his sons how to properly aim a rifle. As the boys ready their targets,...
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Luke Donahue: August 11, 2021
When it comes to marketing your SaaS company, you know that those who need your software are a very niche market and incredibly difficult (and...
5 min read
Luke Donahue: July 29, 2021
When you developed your software for other businesses to use, you did it with a particular purpose in mind. You saw a need that hindered the industry...
5 min read
Luke Donahue: April 15, 2021
You may have heard the mantra, “Content is King,” In the world of online marketing, this simply means that in terms of discovering your business,...
