5 min read
Luke Donahue: October 4, 2021
The last job I worked at before I started doing marketing full-time was actually for a plumbing company in Austin, Texas. It was a fun experience, and it was neat learning about the world of blue-collar tradesmen. Nevertheless, it is a difficult...
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3 min read
Luke Donahue: September 12, 2021
So, you’ve completed your B2B blog strategy and your team has decided to write a series of blogs that relate to a core idea, relevant to your business. But, how and where do you start writing?
2 min read
Luke Donahue: September 7, 2021
When it comes to marketing your SaaS company, nothing is more effective at generating quality leads than an inbound marketing approach.
In this short blog, we’ll explain what inbound marketing is, what you need to implement an inbound marketing...
5 min read
Luke Donahue: September 2, 2021
Your company's blog can be a powerful tool for letting eager searchers know that your business has the products and services they need to resolve their problem or capitalize on an opportunity. And, while your blog post may provide valuable information in...
3 min read
Luke Donahue: September 2, 2021
So, you’ve written a great blog that will help educate potential leads and delight your current customers. Excellent! Now, what's next? How do you know if your blog was a hit?
3 min read
Luke Donahue: August 11, 2021
In the 2000 film The Patriot, Mel Gibson’s character, Benjamin Martin, teaches his sons how to properly aim a rifle. As the boys ready their targets Martin reminds them, “Aim small, miss small.”
This iconic scene is also reflective of an effective SEO...
3 min read
Luke Donahue: August 11, 2021
When it comes to marketing your SaaS company, you know that those who need your software are a very niche market and incredibly difficult (and expensive) to find and sell to. As if this wasn’t enough of a challenge for you, the slew of consumer privacy...
5 min read
Luke Donahue: July 29, 2021
When you developed your software for other businesses to use, you did it with a particular purpose in mind. You saw a need that hindered the industry and you wanted to help so you put your technical skills to the test to make companies more productive...
3 min read
Luke Donahue: July 19, 2021
As your company looks to establish itself on the web and manage a sales pipeline through a competent CRM, you’ve likely found and/or are currently using HubSpot to amplify the potential of your online presence. And, while this CRM has some useful HubSpot...
5 min read
Luke Donahue: April 15, 2021
You may have heard the mantra, “Content is King,” In the world of online marketing, this simply means that in terms of getting your business discovered, your most effective way of drawing attention to your site is through the various content offers you...
3 min read
Luke Donahue: March 11, 2021
As companies seek to improve efficiency and reduce costs, one of the most common areas for improvement is in software. In fact, you developed your software offering with this need in mind. And, while your software helps businesses do their very best...
6 min read
Luke Donahue: February 9, 2021
So, you’re looking to drum up some new business with B2B email marketing, but for whatever reason, your emails aren’t getting you the results you were hoping for.
