Industry News and Insights

It’s easy to read a few marketing articles and understand that content targeting has quickly become dominant as the digital marketing service of choice. However, to truly succeed in generating leads and increasing B2B sales, you need to wield content with accuracy. 

That’s where content targeting comes into play; as you would with any other form of marketing or B2B sales, you need to view your prospects online according to their segment and deliver a message tailored to bringing those specific people to a specific end goal.

Building a strong B2B website that connects with customers is important. Beyond this though, you need to have a website that search engines rank highly. If you fail to boost your website optimization, you'll fall behind the competition, which in turn can cost you clients and sales. In connection with this, social media is directly intertwined with how you interact with potential clients. By boosting website optimization and taking advantage of essential social media practices, you'll increase viewership of your content while attracting desirable customers in your key demographics. 

Whether your business is just starting out or you've been running it for years, traditional marketing can become expensive, quickly. In most cases, marketing is vital in spreading the word of your products and services. But there is always the issue of your available marketing budget.

Today’s world may seem smaller than ever, but from the perspective of global web design, the culture gap is still quite large. While cultures are brought together through business, people all over the globe still retain their own unique norms, beliefs, and practices. When considering your next website design, especially when focusing on an inbound marketing methodology, connecting on a personal level with multiple cultures is quite challenging. 

We know that many businesses take the time and effort to create their own B2B web design. However, there are some key dangers which can inadvertently cause problems when they do. Here are four key questions you must ask about your website design.

Marketing is exponentially more complex than it was even 10 years ago. Until a decade ago, marketing options were limited, especially when it came to digital marketing. Businesses relied heavily on signs and billboards, radio spots, and a select few could advertise on television. The vast majority of marketing was locally focused. Today, progressive mom-and-pops stores advertise on a global scale using a plethora of marketing options.

Is my website broken? It may feel a little strange to think about your website being broken, especially when it looks great and your friends and customers compliment you on how nice it looks. In the past when the internet was relatively new, customers wanted to be able to take your business card or brochure and enter in your website address to confirm that you were a real and trusted business. The traditional approach worked nicely but meant you had to somehow access your customer through advertisements or personal visits. Also your customer had to have available time to meet with you.