2 min read
Nancy Kirchoff: April 23, 2023
As a B2B company, you understand the challenges of gaining visibility, generating leads, and driving revenue growth. In today's digital age, where most B2B buyers start their research online, having a solid online presence is essential.
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2 min read
Nancy Kirchoff: April 23, 2023
As a B2B business, you know how challenging it can be to stand out in a crowded market. You need to present your brand in a way that communicates your values and solutions to your target audience's specific pain points and challenges. That's where B2B...
2 min read
Nancy Kirchoff: April 23, 2023
Imagine owning a B2B company that provides the best products and services. You have a solid sales team, a great reputation, and loyal customers. However, your website is outdated, hard to navigate, and doesn't reflect your company's value proposition.
2 min read
Nancy Kirchoff: April 23, 2023
Choosing a B2B marketing consultant can be a daunting task. With so many self-proclaimed "marketing gurus" out there, finding someone who can genuinely help your business can be challenging.
3 min read
Nancy Kirchoff: April 22, 2023
From due diligence to post-acquisition support, there are countless considerations to remember when acquiring a new business unit. With the rise of digital assets and capabilities, however, carve-out planning can be streamlined and executed more...
3 min read
Nancy Kirchoff: April 18, 2023
Could hiring a Fractional CMO be your next best move? Successful small and mid-size enterprises (SMEs) often look for ways to take their businesses to the next level. Growth comes down to using the correct marketing and sales alignment strategy, which in...
2 min read
Nancy Kirchoff: March 6, 2023
A major component of digital due diligence is completing a management Interview. The focus is to uncover how the pre-acquisition lead-to-cash process is performing. Surprises may significantly impact future spin-up costs and the time required to reach...
2 min read
Nancy Kirchoff: March 1, 2023
A strategic plan framework identifies the strategies and operations during spin-up that could drive or hinder marketing performance, providing insight into potential marketing problems while uncovering new sales and marketing opportunities.
3 min read
Nancy Kirchoff: March 1, 2023
B2B Lead Generation assets will fuel your acquisition’s digital presence and future value creation.
One of the most significant areas of concern during an acquisition is the failure to identify and capture existing lead-generating digital assets.
4 min read
Nancy Kirchoff: February 24, 2023
The second step in digital due diligence is to examine how your potential competitors have structured their B2B go-to-market strategy.
3 min read
Nancy Kirchoff: February 24, 2023
One of the most significant steps in the M&A process is analyzing and valuing acquisition targets. Completing a competitive positioning matrix and utilizing digital search data during pre-acquisition can help you learn about your target company’s...
3 min read
Nancy Kirchoff: September 7, 2022
Have you ever visited a cluttered website with contrasting colors or a layout that made it hard to navigate? Your initial response was likely to move on to the next website listed in the search results. Effective B2B website development can be the...
