In the ever-evolving business world, education and continuous learning are essential for success. As you continue to grow and shape your company in 2023, it's important to stay up-to-date with the latest trends and insights. That's why we've curated a list of must-read books to give you a head start when it comes to B2B strategy and business development. So, whether you're a seasoned executive or a budding entrepreneur, these books will help you stay ahead of the game and achieve your business goals in 2023.
Do you often wish for more hours in the day, even when business is booming? As a B2B marketer, you know how crucial it is to have a well-structured strategy in place, but it can be challenging to prioritize and streamline tasks. That's where "Clockwork" by Mike Michaelowicz comes in. This book offers a comprehensive framework for building a clockwork business that can operate independently, freeing up your time and energy for what matters most.
Imagine having a B2B marketing strategy framework that runs like clockwork, allowing you to focus on your core business functions and avoid burnout. Michaelowicz's strategy begins with a time analysis, helping you identify the non-essential tasks that consume your time and energy. By eliminating or delegating these tasks, you can create more space for the work that truly matters.
With "Clockwork," you'll gain a new perspective on how to approach your business development strategy, and you'll learn how to prioritize and delegate tasks effectively. By implementing the clockwork strategy, you'll create a streamlined and efficient system that can operate on its own, giving you the freedom to enjoy your work and avoid the feeling of being constantly overwhelmed.
In this business development book, author Jim Wilder breaks down the core of how we think, change, and relate, balancing how information is processed in both the left and right portions of the brain and how that impacts our decision-making.
To be an effective leader, he argues, you must be “RARE,” or:
Further, Wilder analyzes group dynamics and how better information and better decisions translate into significant business transformation. The most effective way these positive changes are made is when they’re coupled with an informed identity and a sense of belonging to an empowered and hopeful team. Give your B2B strategy a boost when you consider these helpful points!
Communicating the value of your company can be hard. You offer a robust solution with many intricate details and it’s challenging distilling that information down to a two-minute elevator pitch. You need a framework to ensure you’re saying the right thing to the right people at the right time.
Enter “Building a StoryBrand” by Donald Miller. This easy-to-read marketing and business book will help you shape how you talk about your business. From website and email copy to social media posts and webinar scripts, the StoryBrand framework will impact your entire business message and unify your team around a common message that will connect with your intended audience.
As Donald Miller would say, “If you confuse, you’ll lose.” So stop confusing and losing your customers, and take the next step to fine-tune your company’s message when you read this fun, entertaining, and highly relevant business development book.
Each person is wired differently, so marketing content and sales strategies that work with some people might not work with others. At the heart of changing minds is appealing to a person’s motivational triggers. The key to this is understanding what people value and what causes them to change, which feeds into their psychology of motivation.
Among other factors, author Shelle Rose Charvet outlines these tendencies in how people respond, such as:
Furthermore, the author challenges you to dig into the way people are convinced to make a purchase. For example: is it through seeing, hearing, reading, or doing? As well, how long and how much evidence does it take the person to make a decision? As you can imagine, this varies from person to person.
From a sales perspective, there are some questions you need to ask yourself about your customers:
When you consider these types of questions, your team can build a B2B strategy that’s more effective than simply guessing how people work.
These great books have massively influenced the way we at Open Path have crafted our own business development strategy. If you like these best practices and tips, then you’ll love the way our team implements them! Schedule a time to talk with one of our growth strategists and we’ll help you plan your business growth strategy for 2023 with these must-know tips in mind!
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Chris Thornton
