--- title: B2B Marketing Insights | Open Path Digital | Marketing Tips & Tricks description: Marketing Tips & Tricks | These articles give insight into B2B business development & sales growth strategy. Learn how marketing automation increases lead generation & sales leads. --- # News & Insights     Filter by Tag Show All AI Analytic & Sales Strategy B2B Inbound Marketing Buyer's Journey Email Marketing HubSpot Marketing Tips & Tricks Our Work Pre-Acquisition Due Diligence RevOps Website Design ### Marketing Tips & Tricks [![Using ChatGPT To Build A Website](https://www.openpathdigital.com/hs-fs/hubfs/Young%20female%20businesswoman%20in%20the%20office.jpeg?width=1000&height=667&name=Young%20female%20businesswoman%20in%20the%20office.jpeg) ](https://www.openpathdigital.com/blog/using-chatgpt-to-build-a-website-make) 3 min read #### [The Benefits & Challenges of Using ChatGPT to Build a Website](https://www.openpathdigital.com/blog/using-chatgpt-to-build-a-website-make) ![Picture of Nancy Kirchoff](https://www.openpathdigital.com/hs-fs/hubfs/Headshot%20NK.jpg?width=30&name=Headshot%20NK.jpg) [Nancy Kirchoff](https://www.openpathdigital.com/blog/author/nancy-kirchoff): November 16, 2023 The idea of a ChatGPT website builder is undoubtedly intriguing. You know that having a well-designed website is crucial for the success of any B2B... [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [AI](https://www.openpathdigital.com/blog/topic/ai) [Read More](https://www.openpathdigital.com/blog/using-chatgpt-to-build-a-website-make) [![How-to-Use-Hashtags-Effectively](https://www.openpathdigital.com/hubfs/How-to-Use-Hashtags-Effectively.jpg) ](https://www.openpathdigital.com/blog/how-to-use-hashtags-effectively) 2 min read #### [B2B Solutions: How to Use Social Media Marketing Hashtags Effectively](https://www.openpathdigital.com/blog/how-to-use-hashtags-effectively) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): July 3, 2023 How To Use Marketing Hashtags Effectively We find ourselves in the midst of the digital age, where marketing plays a crucial role. In this era,... [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/how-to-use-hashtags-effectively) [![targeting_customers](https://www.openpathdigital.com/hubfs/taregting_customers.jpeg) ](https://www.openpathdigital.com/blog/targeting-customers) 2 min read #### [Customer Targeting Success: B2B VS B2C Content Marketing](https://www.openpathdigital.com/blog/targeting-customers) ![Picture of David Hardwick](https://www.openpathdigital.com/hs-fs/hubfs/David.jpg?width=30&name=David.jpg) [David Hardwick](https://www.openpathdigital.com/blog/author/david-hardwick): May 26, 2023 It may sound simple, but to create an effective marketing plan, businesses must first understand their potential customers and how to engage with... [Buyer's Journey](https://www.openpathdigital.com/blog/topic/buyers-journey) [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/targeting-customers) [![Growth Strategy Consulting](https://www.openpathdigital.com/hubfs/strategy_consulting.png) ](https://www.openpathdigital.com/blog/strategy-consulting) 3 min read #### [Transform Your Business With Growth Strategy Consulting](https://www.openpathdigital.com/blog/strategy-consulting) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): May 24, 2023 When acquiring or transforming a business for market leadership, your decisions require valuable input. Effective delegation is vital to your success... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [Pre-Acquisition Due Diligence](https://www.openpathdigital.com/blog/topic/pre-acquisition-due-diligence) [Read More](https://www.openpathdigital.com/blog/strategy-consulting) [![B2B Email Marketing](https://www.openpathdigital.com/hubfs/b2b-email-marketing.png) ](https://www.openpathdigital.com/blog/everything-you-need-to-know-for-successful-b2b-email-marketing) 3 min read #### [B2B Email Marketing: The Ultimate Guide to Success](https://www.openpathdigital.com/blog/everything-you-need-to-know-for-successful-b2b-email-marketing) ![Picture of Luke Donahue](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Luke Donahue](https://www.openpathdigital.com/blog/author/luke-donahue): May 17, 2023 Are you struggling to achieve desired results with your B2B email marketing efforts? It's frustrating when your emails end up in spam folders, go... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Email Marketing](https://www.openpathdigital.com/blog/topic/email-marketing) [Read More](https://www.openpathdigital.com/blog/everything-you-need-to-know-for-successful-b2b-email-marketing) [![storybrand_framework](https://www.openpathdigital.com/hubfs/storybrand_framework.jpeg) ](https://www.openpathdigital.com/blog/storybrand-b2b-brand-strategy) 2 min read #### [Is StoryBrand The Missing Piece in Your B2B Brand Strategy?](https://www.openpathdigital.com/blog/storybrand-b2b-brand-strategy) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): May 11, 2023 In the digital age, growing a business requires a strong sales and marketing strategy, a high-performing website, a content marketing strategy, and a... [Buyer's Journey](https://www.openpathdigital.com/blog/topic/buyers-journey) [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [Read More](https://www.openpathdigital.com/blog/storybrand-b2b-brand-strategy) [![Must-Read Business Development Books for Your B2B Strategy](https://www.openpathdigital.com/hubfs/business_strategy_books.jpeg) ](https://www.openpathdigital.com/blog/2021-top-business-development-books) 4 min read #### [Enhance Your B2B Strategy With Must-Read Business Development Books](https://www.openpathdigital.com/blog/2021-top-business-development-books) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): May 10, 2023 In the ever-evolving business world, education and continuous learning are essential for success. As you continue to grow and shape your company in... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [Read More](https://www.openpathdigital.com/blog/2021-top-business-development-books) [![Customer Engagement](https://www.openpathdigital.com/hubfs/Blog_Images/Blog_0028/Blog%2028-1-777249-edited.jpg) ](https://www.openpathdigital.com/blog/customer-engagement) 2 min read #### [4 Steps to Better Customer Engagement](https://www.openpathdigital.com/blog/customer-engagement) ![Picture of Amanda Thornton](https://www.openpathdigital.com/hs-fs/hubfs/Amanda.jpg?width=30&name=Amanda.jpg) [Amanda Thornton](https://www.openpathdigital.com/blog/author/amanda-thornton): May 9, 2023 As customers become better informed and more attentive to the products they buy and who they buy them from, customer engagement becomes increasingly... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/customer-engagement) [![The-Facts_-B2B-Business-Development-Strategy-is-Shifting](https://www.openpathdigital.com/hubfs/The-Facts_-B2B-Business-Development-Strategy-is-Shifting.jpg) ](https://www.openpathdigital.com/blog/b2b-business-development-strategy) 2 min read #### [Digital Marketing Shifts B2B Business Development Strategies](https://www.openpathdigital.com/blog/b2b-business-development-strategy) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): May 8, 2023 Historically, B2B companies have focused primarily on marketing their products through manufacturer’s reps and dealers. In recent years, however,... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/b2b-business-development-strategy) [![](https://www.openpathdigital.com/hs-fs/hubfs/map-for-success.jpg?width=474&height=309&name=map-for-success.jpg) ](https://www.openpathdigital.com/blog/expand-market-reach-b2b) 2 min read #### [Expand Market Reach with an Effective B2B Growth Marketing Strategy](https://www.openpathdigital.com/blog/expand-market-reach-b2b) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): May 8, 2023 As a small-to-medium-sized B2B company, you may feel constrained by your geographic location and limited budget. However, the reality is that... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/expand-market-reach-b2b) [![b2b-saas-lead-generation](https://www.openpathdigital.com/hubfs/engineer-4941341_1920.jpg) ](https://www.openpathdigital.com/blog/b2b-saas-lead-generation) 2 min read #### [B2B SaaS Lead Generation: Tips, Tricks & Strategies](https://www.openpathdigital.com/blog/b2b-saas-lead-generation) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): May 5, 2023 Your business software is a highly valuable and unique product specifically tailored to meet the needs of your target industry. As a result,... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/b2b-saas-lead-generation) [![b2b-website-strategy](https://www.openpathdigital.com/hs-fs/hubfs/iStock-1334906074.jpeg?width=2119&height=1415&name=iStock-1334906074.jpeg) ](https://www.openpathdigital.com/blog/b2b-website-strategy) 2 min read #### [Unlocking Your B2B Website Strategy: A Roadmap to Success](https://www.openpathdigital.com/blog/b2b-website-strategy) ![Picture of Nancy Kirchoff](https://www.openpathdigital.com/hs-fs/hubfs/Headshot%20NK.jpg?width=30&name=Headshot%20NK.jpg) [Nancy Kirchoff](https://www.openpathdigital.com/blog/author/nancy-kirchoff): April 23, 2023 Imagine owning a B2B company that provides the best products and services. You have a solid sales team, a great reputation, and loyal customers.... [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [Our Work](https://www.openpathdigital.com/blog/topic/our-work) [Read More](https://www.openpathdigital.com/blog/b2b-website-strategy) [1](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks/page/1) [2](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks/page/2) [3](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks/page/3) [4](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks/page/4) [ Next ](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks/page/2) ```json { "@context": "http://schema.org", "@type": "ProfessionalService", "name": "Open Path Digital Solutions, LLC", "description": "Open Path Digital is an Inbound B2B Marketing Agency with deep roots in Manufacturing, Industry and Distribution. Our Co-Founders have over 60 years of relevant experience and can speak your language as we build your marketing strategy. Warm Sales Ready Lead Generation and Rep Performance Tracking – It is Achievable!", "image": "https://www.openpathdigital.com/hs-fs/hubfs/2017%20Redesign/About/Team-Picture-Full2.jpg?t=1535577040014&width=1000&height=644&name=Team-Picture-Full2.jpg", "logo": "https://www.openpathdigital.com/hs-fs/hubfs/openpathdigital_Nov2016/Image/Save-for-web-open-path-logo-horiz-bright-teal-and-dark-green.png?t=1535577040014&width=2720&height=666&name=Save-for-web-open-path-logo-horiz-bright-teal-and-dark-green.png", "priceRange" : "Starting at $5,000", "url": "https://www.openpathdigital.com/", "telephone": "855-333-7284", "sameAs": ["https://twitter.com/openpathdigital","https://www.linkedin.com/company/open-path-digital-solutions/","https://www.facebook.com/openpathdigital/"], "address": { "@type": "PostalAddress", "addressLocality": "Temple", "postalCode": "76501", "addressCountry": "United States" } } ```