Manufacturing and other Industrial based companies have historically focused primarily on marketing their products through manufacturers reps and dealers. Recent data forecasts a major shift in how industrial companies plan to implement their B2B business development strategy over the next five years.
I was meeting with a new client recently. The question I asked was, “What % of your B2B leads converted into sales for your company?” The answer was that after spending the time to research, capture the lead and quote, only around 10% of their leads converted to new business. We both agreed that a 90% failure rate was dragging down the sales team and was a major factor in missed growth opportunities.
We all know what a bad sales lead feels like after 20 seconds of conversation. You have interrupted someone’s busy day, they don’t want to talk to you and simply want you to go away. Truth told, now that you are in this uncomfortable situation, you don’t enjoy talking to them either. Data shows that your sales team spends 25% of their time getting ready for this call with a 90% rejection rate to cold outreach.
As a co-founder of Open Path Digital, I enjoy fascinating conversations with business owners and C-level marketing/sales professionals. Almost universally, those conversations evolve into focusing on boosting B2B lead generation for profitable growth.
In digital marketing services, the goal is to always be tracking, analyzing, and refining the B2B marketing strategy in place. No matter how polished a marketing system may be, there is always room for improvement. It is important to be able to notice and react to changes that will occur for the better or for the worse in the digital environment. Whether through an in-house marketing department or a digital marketing agency, here are three areas to monitor that will make the most of your marketing resources.
Customer satisfaction sits at the core of key concepts in marketing, and yet many marketers still don’t give it enough attention. Digital marketing provides a cost efficient modern marketing approach that nurtures customer satisfaction, is easily tracked, and unprecedented opportunities to measure ROI. Here are six reasons your digital marketing agency should be working to help YOU maximize customers' satisfaction.
Many manufacturing companies find that bringing on an experienced manufacturers representative can stimulate sales rapidly in a new territory. Sales reps spend years building trust and relationships with companies that you would like to work with. With the fresh contacts and relationships that the new manufacturer representative brings to your sales team, their value is obvious.
One of the easiest ways to insure your business continues to grow and excel is to impress your repeat customers! Whether you are a digital marketing agency, a web development business, or a just a business that wants to grow; using these four simple steps on how to attract customers and keep repeat business will set your company up for success!
Building a strong B2B website that connects with customers is important. Beyond this though, you need to have a website that search engines rank highly. If you fail to boost your website optimization, you'll fall behind the competition, which in turn can cost you clients and sales.
Whether your business is just starting out or you've been running it for years, traditional marketing can become expensive, quickly. In most cases, marketing is vital in spreading the word of your products and services. But there is always the issue of your available marketing budget.