4 min read
Chris Thornton: May 10, 2023
In the ever-evolving business world, education and continuous learning are essential for success. As you continue to grow and shape your company in 2023, it's important to stay up-to-date with the latest trends and insights. That's why we've curated...
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2 min read
Chris Thornton: May 8, 2023
Historically, B2B companies have focused primarily on marketing their products through manufacturer’s reps and dealers. In recent years, however, sales reps and marketers have witnessed decreasing returns on these efforts.
2 min read
Chris Thornton: May 8, 2023
As a small-to-medium-sized B2B company, you may feel constrained by your geographic location and limited budget. However, the reality is that successful B2B companies are expanding their market reach by employing a digital platform and inbound marketing...
2 min read
Chris Thornton: May 5, 2023
Your business software is a highly valuable and unique product specifically tailored to meet the needs of your target industry. As a result, generating qualified leads is paramount to your success as a B2B company.In this blog, we'll draw on our...
1 min read
Chris Thornton: April 30, 2023
As a co-founder of Open Path Digital, I enjoy fascinating conversations with business owners and C-level marketing/sales professionals.
Almost universally, those conversations focus on boosting B2B lead generation while helping the sales team increase...
2 min read
Chris Thornton: April 22, 2023
If you're running a business, you know that generating revenue is your company's primary goal. And as your company has grown, you may have noticed that, at a certain point, operational inefficiencies begin to occur.
3 min read
Chris Thornton: March 14, 2022
As you well know, going digital has become the primary way businesses engage prospects, qualify leads, and complete sales. But how do you know if what you’re doing is working? The answer: a digital marketing audit.
3 min read
Chris Thornton: October 27, 2020
Have you been tasked with transforming your company? Whether a new acquisition or an existing company looking to regain market leadership, the insight you gain from this article will be a game-changer. The positive news is, your quest for business...
3 min read
Chris Thornton: October 6, 2020
Let’s face it. Your sales team is tired. They’re tired of high-level decision makers being inaccessible. They’re tired of being handed over poor leads that waste their time. They’re tired of writing emails that rarely get opened, and, even more rarely,...
2 min read
Chris Thornton: October 1, 2020
When COVID-19 hit the United States, the entire economy essentially shut down. During these months of adjusting to a viral threat, successful companies made a strategic shift toward digital B2B sales and marketing by employing a digital marketing...
3 min read
Chris Thornton: September 17, 2020
Does it ever feel like your marketing, sales and service teams are competing against each other rather than working together? Does your sales team feel like it’s carrying the burden of marketing? Does your service team feel like the sales team set client...
2 min read
Chris Thornton: May 5, 2017
I was meeting with a new client recently. The question I asked was, “What % of your B2B leads converted into sales for your company?”
