<img alt="" src="https://secure.navy9gear.com/202524.png" style="display:none;">

Chris Thornton

4 min read

Enhance Your B2B Strategy With Must-Read Business Development Books

In the ever-evolving business world, education and continuous learning are essential for success. As you continue to grow and shape your company in 2023, it's important to stay up-to-date with the latest trends and insights. That's why we've curated...

Read More
The-Facts_-B2B-Business-Development-Strategy-is-Shifting

2 min read

Digital Marketing Shifts B2B Business Development Strategies

Historically, B2B companies have focused primarily on marketing their products through manufacturer’s reps and dealers. In recent years, however, sales reps and marketers have witnessed decreasing returns on these efforts.

Read More

2 min read

Expand Market Reach with an Effective B2B Growth Marketing Strategy

As a small-to-medium-sized B2B company, you may feel constrained by your geographic location and limited budget. However, the reality is that successful B2B companies are expanding their market reach by employing a digital platform and inbound marketing...

Read More
b2b-saas-lead-generation

2 min read

B2B SaaS Lead Generation: Tips, Tricks & Strategies

Your business software is a highly valuable and unique product specifically tailored to meet the needs of your target industry. As a result, generating qualified leads is paramount to your success as a B2B company.In this blog, we'll draw on our...

Read More
how-to-generate-b2b-leads

1 min read

How to Generate B2B Leads

As a co-founder of Open Path Digital, I enjoy fascinating conversations with business owners and C-level marketing/sales professionals.

Almost universally, those conversations focus on boosting B2B lead generation while helping the sales team increase...

Read More
what-is-revops

2 min read

What is “RevOps?” A Brief Introduction to Revenue Operations

If you're running a business, you know that generating revenue is your company's primary goal. And as your company has grown, you may have noticed that, at a certain point, operational inefficiencies begin to occur.

Read More
digital-marketing-audit

3 min read

How to Perform a Digital Marketing Audit (with Template)

As you well know, going digital has become the primary way businesses engage prospects, qualify leads, and complete sales. But how do you know if what you’re doing is working? The answer: a digital marketing audit.

Read More
business-building

3 min read

The Most Effective Business Building Strategy in a Digital World

Have you been tasked with transforming your company? Whether a new acquisition or an existing company looking to regain market leadership, the insight you gain from this article will be a game-changer. The positive news is, your quest for business...

Read More
digital-marketing-strategy

3 min read

Open New Doors for Your Sales Team with a Robust Marketing Strategy

Let’s face it. Your sales team is tired. They’re tired of high-level decision makers being inaccessible. They’re tired of being handed over poor leads that waste their time. They’re tired of writing emails that rarely get opened, and, even more rarely,...

Read More
Transition-to-a-digital-marketing-platform

2 min read

COVID-19 Shifts Strategic B2B Sales & Marketing Toward Digital

When COVID-19 hit the United States, the entire economy essentially shut down. During these months of adjusting to a viral threat, successful companies made a strategic shift toward digital B2B sales and marketing by employing a digital marketing...

Read More
increase b2b sales using a digital platform

3 min read

Increase B2B Sales & Align Your Team Using a Digital Platform

Does it ever feel like your marketing, sales and service teams are competing against each other rather than working together? Does your sales team feel like it’s carrying the burden of marketing? Does your service team feel like the sales team set client...

Read More
Say-no-to-unwanted-B2B-leads.jpg

2 min read

Why Saying NO to Unwanted B2B Leads Can Save Your Company!

 I was meeting with a new client recently. The question I asked was, “What % of your B2B leads converted into sales for your company?”

 

Read More