--- title: B2B Marketing Insights | Open Path Digital | Chris Thornton description: These articles give insight into B2B business development & sales growth strategy. Learn how marketing automation increases lead generation & sales leads. --- # Chris Thornton [![b2b-sales-consulting](https://www.openpathdigital.com/hs-fs/hubfs/iStock-1156574440.jpeg?width=2121&height=1414&name=iStock-1156574440.jpeg) ](https://www.openpathdigital.com/blog/b2b-sales-consulting) 3 min read #### [B2B Sales Consulting: Do You Need It & How It Works](https://www.openpathdigital.com/blog/b2b-sales-consulting) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton: ](https://www.openpathdigital.com/blog/author/chris-thornton) February 5, 2024 If your sales team faces challenges in consistently reaching revenue goals or closing deals, hiring a B2B sales consultant could be a viable solution. [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [Read More](https://www.openpathdigital.com/blog/b2b-sales-consulting) [![B2B Salesforce Lead Gen Opportunities](https://www.openpathdigital.com/hubfs/Digital%20Marketing%20Strategy.png) ](https://www.openpathdigital.com/blog/increase-sales-with-digital-marketing-strategy) 3 min read #### [Empower Your B2B Salesforce: Automate Lead Gen and Increase Sales!](https://www.openpathdigital.com/blog/increase-sales-with-digital-marketing-strategy) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): June 27, 2023 Let's face it. Your sales team is tired. They're tired of high-level decision makers being inaccessible. They're tired of being handed poor leads... [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Email Marketing](https://www.openpathdigital.com/blog/topic/email-marketing) [Read More](https://www.openpathdigital.com/blog/increase-sales-with-digital-marketing-strategy) [![Website Optimization](https://www.openpathdigital.com/hubfs/Blog_Images/Blog_0025/Blog%2025-1-182436-edited.jpeg) ](https://www.openpathdigital.com/blog/website-optimization-and-marketing-strategies) 2 min read #### [Website Optimization & Essential Social Media Marketing Strategies](https://www.openpathdigital.com/blog/website-optimization-and-marketing-strategies) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): June 5, 2023 Are you struggling to get traffic to your website? Crafting a powerful B2B website strategy that resonates with customers is essential for success in... [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/website-optimization-and-marketing-strategies) [![B2B Website Strategy](https://www.openpathdigital.com/hubfs/Blog_Images/Blog_0018/NewBlog_18.jpg) ](https://www.openpathdigital.com/blog/four-key-questions-to-ask-b2b-web-design) 2 min read #### [Enhancing Your B2B Website Strategy: Four Key Questions to Consider](https://www.openpathdigital.com/blog/four-key-questions-to-ask-b2b-web-design) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): June 5, 2023 When it comes to your B2B website strategy, there are numerous factors to consider in order to create an effective and engaging online presence. In... [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/four-key-questions-to-ask-b2b-web-design) [![revops-consultant](https://www.openpathdigital.com/hs-fs/hubfs/iStock-1290123082.jpeg?width=2121&height=1414&name=iStock-1290123082.jpeg) ](https://www.openpathdigital.com/blog/revops-consultant) 2 min read #### [How to Use a RevOps Consultant in Business Strategy & Execution](https://www.openpathdigital.com/blog/revops-consultant) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): June 3, 2023 Recently, you may have come across the term Revenue Operations and may have done some research about what it is and how it can be helpful for your... [RevOps](https://www.openpathdigital.com/blog/topic/revops) [Read More](https://www.openpathdigital.com/blog/revops-consultant) [![Must-Read Business Development Books for Your B2B Strategy](https://www.openpathdigital.com/hubfs/business_strategy_books.jpeg) ](https://www.openpathdigital.com/blog/2021-top-business-development-books) 4 min read #### [Enhance Your B2B Strategy With Must-Read Business Development Books](https://www.openpathdigital.com/blog/2021-top-business-development-books) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): May 10, 2023 In the ever-evolving business world, education and continuous learning are essential for success. As you continue to grow and shape your company in... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [Read More](https://www.openpathdigital.com/blog/2021-top-business-development-books) [![The-Facts_-B2B-Business-Development-Strategy-is-Shifting](https://www.openpathdigital.com/hubfs/The-Facts_-B2B-Business-Development-Strategy-is-Shifting.jpg) ](https://www.openpathdigital.com/blog/b2b-business-development-strategy) 2 min read #### [Digital Marketing Shifts B2B Business Development Strategies](https://www.openpathdigital.com/blog/b2b-business-development-strategy) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): May 8, 2023 Historically, B2B companies have focused primarily on marketing their products through manufacturer’s reps and dealers. In recent years, however,... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/b2b-business-development-strategy) [![](https://www.openpathdigital.com/hs-fs/hubfs/map-for-success.jpg?width=474&height=309&name=map-for-success.jpg) ](https://www.openpathdigital.com/blog/expand-market-reach-b2b) 2 min read #### [Expand Market Reach with an Effective B2B Growth Marketing Strategy](https://www.openpathdigital.com/blog/expand-market-reach-b2b) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): May 8, 2023 As a small-to-medium-sized B2B company, you may feel constrained by your geographic location and limited budget. However, the reality is that... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/expand-market-reach-b2b) [![b2b-saas-lead-generation](https://www.openpathdigital.com/hubfs/engineer-4941341_1920.jpg) ](https://www.openpathdigital.com/blog/b2b-saas-lead-generation) 2 min read #### [B2B SaaS Lead Generation: Tips, Tricks & Strategies](https://www.openpathdigital.com/blog/b2b-saas-lead-generation) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): May 5, 2023 Your business software is a highly valuable and unique product specifically tailored to meet the needs of your target industry. As a result,... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/b2b-saas-lead-generation) [![how-to-generate-b2b-leads](https://www.openpathdigital.com/hubfs/Determined%20businessman%20climbing%20building%20with%20help%20of%20rope.jpeg) ](https://www.openpathdigital.com/blog/how-to-generate-b2b-leads) 1 min read #### [How to Generate B2B Leads](https://www.openpathdigital.com/blog/how-to-generate-b2b-leads) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): April 30, 2023 As a co-founder of Open Path Digital, I enjoy fascinating conversations with business owners and C-level marketing/sales professionals. Almost... [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/how-to-generate-b2b-leads) [![what-is-revops](https://www.openpathdigital.com/hs-fs/hubfs/iStock-1446930969.jpeg?width=2121&height=1414&name=iStock-1446930969.jpeg) ](https://www.openpathdigital.com/blog/what-is-revops) 2 min read #### [What is “RevOps?” A Brief Introduction to Revenue Operations](https://www.openpathdigital.com/blog/what-is-revops) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): April 22, 2023 If you're running a business, you know that generating revenue is your company's primary goal. And as your company has grown, you may have noticed... [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [Read More](https://www.openpathdigital.com/blog/what-is-revops) [![digital-marketing-audit](https://www.openpathdigital.com/hs-fs/hubfs/audit-g4ba341974_1920.jpg?width=1920&height=1238&name=audit-g4ba341974_1920.jpg) ](https://www.openpathdigital.com/blog/digital-marketing-audit) 3 min read #### [How to Perform a Digital Marketing Audit (with Template)](https://www.openpathdigital.com/blog/digital-marketing-audit) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): March 14, 2022 As you well know, going digital has become the primary way businesses engage prospects, qualify leads, and complete sales. But how do you know if... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [Read More](https://www.openpathdigital.com/blog/digital-marketing-audit) [1](https://www.openpathdigital.com/blog/author/chris-thornton/page/1) [2](https://www.openpathdigital.com/blog/author/chris-thornton/page/2) [3](https://www.openpathdigital.com/blog/author/chris-thornton/page/3) [ Next ](https://www.openpathdigital.com/blog/author/chris-thornton/page/2) ```json { "@context": "http://schema.org", "@type": "ProfessionalService", "name": "Open Path Digital Solutions, LLC", "description": "Open Path Digital is an Inbound B2B Marketing Agency with deep roots in Manufacturing, Industry and Distribution. Our Co-Founders have over 60 years of relevant experience and can speak your language as we build your marketing strategy. Warm Sales Ready Lead Generation and Rep Performance Tracking – It is Achievable!", "image": "https://www.openpathdigital.com/hs-fs/hubfs/2017%20Redesign/About/Team-Picture-Full2.jpg?t=1535577040014&width=1000&height=644&name=Team-Picture-Full2.jpg", "logo": "https://www.openpathdigital.com/hs-fs/hubfs/openpathdigital_Nov2016/Image/Save-for-web-open-path-logo-horiz-bright-teal-and-dark-green.png?t=1535577040014&width=2720&height=666&name=Save-for-web-open-path-logo-horiz-bright-teal-and-dark-green.png", "priceRange" : "Starting at $5,000", "url": "https://www.openpathdigital.com/", "telephone": "855-333-7284", "sameAs": ["https://twitter.com/openpathdigital","https://www.linkedin.com/company/open-path-digital-solutions/","https://www.facebook.com/openpathdigital/"], "address": { "@type": "PostalAddress", "addressLocality": "Temple", "postalCode": "76501", "addressCountry": "United States" } } ```