--- title: B2B Marketing Insights | Open Path Digital | Buyer's Journey description: Buyer's Journey | These articles give insight into B2B business development & sales growth strategy. Learn how marketing automation increases lead generation & sales leads. --- # News & Insights     Filter by Tag Show All AI Analytic & Sales Strategy B2B Inbound Marketing Buyer's Journey Email Marketing HubSpot Marketing Tips & Tricks Our Work Pre-Acquisition Due Diligence RevOps Website Design ### Buyer's Journey [![HubSpot CRM Onboarding](https://www.openpathdigital.com/hubfs/hubspot_onboarding.jpeg) ](https://www.openpathdigital.com/blog/hubspot-onboarding-overview) 3 min read #### [A Quick Overview of HubSpot CRM Onboarding & Why it's Helpful](https://www.openpathdigital.com/blog/hubspot-onboarding-overview) ![Picture of Luke Donahue](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Luke Donahue](https://www.openpathdigital.com/blog/author/luke-donahue): June 28, 2023 As your company aims to establish its online presence and effectively manage its sales pipeline through a capable CRM, it's highly likely that you... [Buyer's Journey](https://www.openpathdigital.com/blog/topic/buyers-journey) [Email Marketing](https://www.openpathdigital.com/blog/topic/email-marketing) [HubSpot](https://www.openpathdigital.com/blog/topic/hubspot) [Read More](https://www.openpathdigital.com/blog/hubspot-onboarding-overview) [![B2B Digital Transformation](https://www.openpathdigital.com/hubfs/Blog_Images/Blog_0019/NewBlog_19-1-223836-edited.jpg) ](https://www.openpathdigital.com/blog/how-digital-marketing-changed-everything) 1 min read #### [The Impact of B2B Digital Transformation on Modern Marketing](https://www.openpathdigital.com/blog/how-digital-marketing-changed-everything) ![Picture of David Hardwick](https://www.openpathdigital.com/hs-fs/hubfs/David.jpg?width=30&name=David.jpg) [David Hardwick](https://www.openpathdigital.com/blog/author/david-hardwick): June 5, 2023 Are you feeling overwhelmed by the constantly evolving marketing landscape? Discover how B2B digital transformation can revolutionize your approach. [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Buyer's Journey](https://www.openpathdigital.com/blog/topic/buyers-journey) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/how-digital-marketing-changed-everything) [![targeting_customers](https://www.openpathdigital.com/hubfs/taregting_customers.jpeg) ](https://www.openpathdigital.com/blog/targeting-customers) 2 min read #### [Customer Targeting Success: B2B VS B2C Content Marketing](https://www.openpathdigital.com/blog/targeting-customers) ![Picture of David Hardwick](https://www.openpathdigital.com/hs-fs/hubfs/David.jpg?width=30&name=David.jpg) [David Hardwick](https://www.openpathdigital.com/blog/author/david-hardwick): May 26, 2023 It may sound simple, but to create an effective marketing plan, businesses must first understand their potential customers and how to engage with... [Buyer's Journey](https://www.openpathdigital.com/blog/topic/buyers-journey) [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/targeting-customers) [![storybrand_framework](https://www.openpathdigital.com/hubfs/storybrand_framework.jpeg) ](https://www.openpathdigital.com/blog/storybrand-b2b-brand-strategy) 2 min read #### [Is StoryBrand The Missing Piece in Your B2B Brand Strategy?](https://www.openpathdigital.com/blog/storybrand-b2b-brand-strategy) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): May 11, 2023 In the digital age, growing a business requires a strong sales and marketing strategy, a high-performing website, a content marketing strategy, and a... [Buyer's Journey](https://www.openpathdigital.com/blog/topic/buyers-journey) [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [Read More](https://www.openpathdigital.com/blog/storybrand-b2b-brand-strategy) [![Maximizing B2B SaaS Lead Generation: How Top Sites Attract & Convert Traffic](https://www.openpathdigital.com/hubfs/photo-1522542550221-31fd19575a2d.jfif) ](https://www.openpathdigital.com/blog/b2b-saas-websites) 2 min read #### [B2B SaaS Lead Generation: How Top Sites Attract & Convert Traffic](https://www.openpathdigital.com/blog/b2b-saas-websites) ![Picture of Amanda Thornton](https://www.openpathdigital.com/hs-fs/hubfs/Amanda.jpg?width=30&name=Amanda.jpg) [Amanda Thornton](https://www.openpathdigital.com/blog/author/amanda-thornton): May 8, 2023 You've developed great software for a specific need in your industry, but how do you get the world to know about it? While there are various... [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Buyer's Journey](https://www.openpathdigital.com/blog/topic/buyers-journey) [Read More](https://www.openpathdigital.com/blog/b2b-saas-websites) [![how-to-write-a-b2b-blog-post](https://www.openpathdigital.com/hubfs/once-upon-a-time-719174_1920.jpg) ](https://www.openpathdigital.com/blog/how-to-write-a-b2b-blog-post) 3 min read #### [How to Write a B2B Blog Post Using Narrative](https://www.openpathdigital.com/blog/how-to-write-a-b2b-blog-post) ![Picture of Luke Donahue](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Luke Donahue](https://www.openpathdigital.com/blog/author/luke-donahue): September 12, 2021 So, you’ve completed your B2B blog strategy and your team has decided to write a series of blogs that relate to a core idea, relevant to your... [Buyer's Journey](https://www.openpathdigital.com/blog/topic/buyers-journey) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/how-to-write-a-b2b-blog-post) [![buyer's-journey](https://www.openpathdigital.com/hubfs/buyers-journey.png) ](https://www.openpathdigital.com/blog/the-buyers-journey) 4 min read #### [The Buyer’s Journey: How B2B Customers Find Your Business Naturally](https://www.openpathdigital.com/blog/the-buyers-journey) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): December 10, 2020 Back when you were getting your MBA, you likely studied various forms of sales process engineering. Of these, you likely spent a good deal of time... [Buyer's Journey](https://www.openpathdigital.com/blog/topic/buyers-journey) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/the-buyers-journey) [![](https://www.openpathdigital.com/hubfs/Blog_14.jpeg) ](https://www.openpathdigital.com/blog/need-to-close-more-sales) 2 min read #### [Need to Close More Sales?](https://www.openpathdigital.com/blog/need-to-close-more-sales) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): August 29, 2016 Let’s suppose you were tired of being alone and decided it was time for a spouse. [Buyer's Journey](https://www.openpathdigital.com/blog/topic/buyers-journey) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [Read More](https://www.openpathdigital.com/blog/need-to-close-more-sales) [![the-buyers-journey](https://www.openpathdigital.com/hubfs/Buyer_Journey.jpg) ](https://www.openpathdigital.com/blog/the-buyers-journey-modern-marketing) 3 min read #### [New Technology & the Modern Buyer's Journey](https://www.openpathdigital.com/blog/the-buyers-journey-modern-marketing) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): July 28, 2016 Life seemed simpler before technology changed modern marketing, and we only had CBS, ABC, and NBC. The family had time to relax together in front of... [Buyer's Journey](https://www.openpathdigital.com/blog/topic/buyers-journey) [Read More](https://www.openpathdigital.com/blog/the-buyers-journey-modern-marketing) ```json { "@context": "http://schema.org", "@type": "ProfessionalService", "name": "Open Path Digital Solutions, LLC", "description": "Open Path Digital is an Inbound B2B Marketing Agency with deep roots in Manufacturing, Industry and Distribution. Our Co-Founders have over 60 years of relevant experience and can speak your language as we build your marketing strategy. 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