--- title: B2B Marketing Insights | Open Path Digital | B2B Inbound Marketing description: B2B Inbound Marketing | These articles give insight into B2B business development & sales growth strategy. Learn how marketing automation increases lead generation & sales leads. --- # News & Insights     Filter by Tag Show All AI Analytic & Sales Strategy B2B Inbound Marketing Buyer's Journey Email Marketing HubSpot Marketing Tips & Tricks Our Work Pre-Acquisition Due Diligence RevOps Website Design ### B2B Inbound Marketing [![How-to-Use-Hashtags-Effectively](https://www.openpathdigital.com/hubfs/How-to-Use-Hashtags-Effectively.jpg) ](https://www.openpathdigital.com/blog/how-to-use-hashtags-effectively) 2 min read #### [B2B Solutions: How to Use Social Media Marketing Hashtags Effectively](https://www.openpathdigital.com/blog/how-to-use-hashtags-effectively) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): July 3, 2023 How To Use Marketing Hashtags Effectively We find ourselves in the midst of the digital age, where marketing plays a crucial role. In this era,... [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/how-to-use-hashtags-effectively) [![B2B Salesforce Lead Gen Opportunities](https://www.openpathdigital.com/hubfs/Digital%20Marketing%20Strategy.png) ](https://www.openpathdigital.com/blog/increase-sales-with-digital-marketing-strategy) 3 min read #### [Empower Your B2B Salesforce: Automate Lead Gen and Increase Sales!](https://www.openpathdigital.com/blog/increase-sales-with-digital-marketing-strategy) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): June 27, 2023 Let's face it. Your sales team is tired. They're tired of high-level decision makers being inaccessible. They're tired of being handed poor leads... [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Email Marketing](https://www.openpathdigital.com/blog/topic/email-marketing) [Read More](https://www.openpathdigital.com/blog/increase-sales-with-digital-marketing-strategy) [![B2B Digital Transformation](https://www.openpathdigital.com/hubfs/Blog_Images/Blog_0019/NewBlog_19-1-223836-edited.jpg) ](https://www.openpathdigital.com/blog/how-digital-marketing-changed-everything) 1 min read #### [The Impact of B2B Digital Transformation on Modern Marketing](https://www.openpathdigital.com/blog/how-digital-marketing-changed-everything) ![Picture of David Hardwick](https://www.openpathdigital.com/hs-fs/hubfs/David.jpg?width=30&name=David.jpg) [David Hardwick](https://www.openpathdigital.com/blog/author/david-hardwick): June 5, 2023 Are you feeling overwhelmed by the constantly evolving marketing landscape? Discover how B2B digital transformation can revolutionize your approach. [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Buyer's Journey](https://www.openpathdigital.com/blog/topic/buyers-journey) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/how-digital-marketing-changed-everything) [![Website Optimization](https://www.openpathdigital.com/hubfs/Blog_Images/Blog_0025/Blog%2025-1-182436-edited.jpeg) ](https://www.openpathdigital.com/blog/website-optimization-and-marketing-strategies) 2 min read #### [Website Optimization & Essential Social Media Marketing Strategies](https://www.openpathdigital.com/blog/website-optimization-and-marketing-strategies) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): June 5, 2023 Are you struggling to get traffic to your website? Crafting a powerful B2B website strategy that resonates with customers is essential for success in... [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/website-optimization-and-marketing-strategies) [![B2B Website Strategy](https://www.openpathdigital.com/hubfs/Blog_Images/Blog_0018/NewBlog_18.jpg) ](https://www.openpathdigital.com/blog/four-key-questions-to-ask-b2b-web-design) 2 min read #### [Enhancing Your B2B Website Strategy: Four Key Questions to Consider](https://www.openpathdigital.com/blog/four-key-questions-to-ask-b2b-web-design) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): June 5, 2023 When it comes to your B2B website strategy, there are numerous factors to consider in order to create an effective and engaging online presence. In... [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/four-key-questions-to-ask-b2b-web-design) [![hubspot_marketing_hub](https://www.openpathdigital.com/hubfs/Hubspot_marketing_hub.jpg) ](https://www.openpathdigital.com/blog/diagnose-and-fix-your-marketing-issues-with-hubspot-marketing-hub) 3 min read #### [Transform your marketing issues with HubSpot Marketing Hub Implementation](https://www.openpathdigital.com/blog/diagnose-and-fix-your-marketing-issues-with-hubspot-marketing-hub) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): May 30, 2023 You and your marketing team put in weeks of effort into crafting an incredible email campaign. The content was spot-on, the landing page graphics... [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [HubSpot](https://www.openpathdigital.com/blog/topic/hubspot) [Read More](https://www.openpathdigital.com/blog/diagnose-and-fix-your-marketing-issues-with-hubspot-marketing-hub) [![targeting_customers](https://www.openpathdigital.com/hubfs/taregting_customers.jpeg) ](https://www.openpathdigital.com/blog/targeting-customers) 2 min read #### [Customer Targeting Success: B2B VS B2C Content Marketing](https://www.openpathdigital.com/blog/targeting-customers) ![Picture of David Hardwick](https://www.openpathdigital.com/hs-fs/hubfs/David.jpg?width=30&name=David.jpg) [David Hardwick](https://www.openpathdigital.com/blog/author/david-hardwick): May 26, 2023 It may sound simple, but to create an effective marketing plan, businesses must first understand their potential customers and how to engage with... [Buyer's Journey](https://www.openpathdigital.com/blog/topic/buyers-journey) [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/targeting-customers) [![Marketing Automation Best Practices](https://www.openpathdigital.com/hs-fs/hubfs/Marketing%20Professionals.jpg?width=2309&height=1299&name=Marketing%20Professionals.jpg) ](https://www.openpathdigital.com/blog/business-sales-leads) 3 min read #### [Maximize Quality Sales Leads With Marketing Automation Best Practices](https://www.openpathdigital.com/blog/business-sales-leads) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): May 24, 2023 In today's fast-paced business landscape, generating and qualifying sales leads is crucial for sustained growth. However, the process can be... [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [HubSpot](https://www.openpathdigital.com/blog/topic/hubspot) [Read More](https://www.openpathdigital.com/blog/business-sales-leads) [![The Power of the B2B Lead Generation Funnel to Drive Sales Growth](https://www.openpathdigital.com/hubfs/Blog_Images/OP-New-leads-Blog-1.jpg) ](https://www.openpathdigital.com/blog/b2b-lead-generation-strategy) 3 min read #### [The Power of the B2B Lead Generation Funnel to Drive Growth](https://www.openpathdigital.com/blog/b2b-lead-generation-strategy) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): May 23, 2023 B2B Lead Generation Channel: Getting Started If your company has been successful in a specific region but is now losing existing customers and... [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Pre-Acquisition Due Diligence](https://www.openpathdigital.com/blog/topic/pre-acquisition-due-diligence) [Read More](https://www.openpathdigital.com/blog/b2b-lead-generation-strategy) [![B2B Email Marketing](https://www.openpathdigital.com/hubfs/b2b-email-marketing.png) ](https://www.openpathdigital.com/blog/everything-you-need-to-know-for-successful-b2b-email-marketing) 3 min read #### [B2B Email Marketing: The Ultimate Guide to Success](https://www.openpathdigital.com/blog/everything-you-need-to-know-for-successful-b2b-email-marketing) ![Picture of Luke Donahue](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Luke Donahue](https://www.openpathdigital.com/blog/author/luke-donahue): May 17, 2023 Are you struggling to achieve desired results with your B2B email marketing efforts? It's frustrating when your emails end up in spam folders, go... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Email Marketing](https://www.openpathdigital.com/blog/topic/email-marketing) [Read More](https://www.openpathdigital.com/blog/everything-you-need-to-know-for-successful-b2b-email-marketing) [![Customer Engagement](https://www.openpathdigital.com/hubfs/Blog_Images/Blog_0028/Blog%2028-1-777249-edited.jpg) ](https://www.openpathdigital.com/blog/customer-engagement) 2 min read #### [4 Steps to Better Customer Engagement](https://www.openpathdigital.com/blog/customer-engagement) ![Picture of Amanda Thornton](https://www.openpathdigital.com/hs-fs/hubfs/Amanda.jpg?width=30&name=Amanda.jpg) [Amanda Thornton](https://www.openpathdigital.com/blog/author/amanda-thornton): May 9, 2023 As customers become better informed and more attentive to the products they buy and who they buy them from, customer engagement becomes increasingly... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/customer-engagement) [![The-Facts_-B2B-Business-Development-Strategy-is-Shifting](https://www.openpathdigital.com/hubfs/The-Facts_-B2B-Business-Development-Strategy-is-Shifting.jpg) ](https://www.openpathdigital.com/blog/b2b-business-development-strategy) 2 min read #### [Digital Marketing Shifts B2B Business Development Strategies](https://www.openpathdigital.com/blog/b2b-business-development-strategy) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): May 8, 2023 Historically, B2B companies have focused primarily on marketing their products through manufacturer’s reps and dealers. In recent years, however,... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/b2b-business-development-strategy) [1](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing/page/1) [2](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing/page/2) [3](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing/page/3) [4](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing/page/4) [5](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing/page/5) [ Next ](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing/page/2) ```json { "@context": "http://schema.org", "@type": "ProfessionalService", "name": "Open Path Digital Solutions, LLC", "description": "Open Path Digital is an Inbound B2B Marketing Agency with deep roots in Manufacturing, Industry and Distribution. Our Co-Founders have over 60 years of relevant experience and can speak your language as we build your marketing strategy. Warm Sales Ready Lead Generation and Rep Performance Tracking – It is Achievable!", "image": "https://www.openpathdigital.com/hs-fs/hubfs/2017%20Redesign/About/Team-Picture-Full2.jpg?t=1535577040014&width=1000&height=644&name=Team-Picture-Full2.jpg", "logo": "https://www.openpathdigital.com/hs-fs/hubfs/openpathdigital_Nov2016/Image/Save-for-web-open-path-logo-horiz-bright-teal-and-dark-green.png?t=1535577040014&width=2720&height=666&name=Save-for-web-open-path-logo-horiz-bright-teal-and-dark-green.png", "priceRange" : "Starting at $5,000", "url": "https://www.openpathdigital.com/", "telephone": "855-333-7284", "sameAs": ["https://twitter.com/openpathdigital","https://www.linkedin.com/company/open-path-digital-solutions/","https://www.facebook.com/openpathdigital/"], "address": { "@type": "PostalAddress", "addressLocality": "Temple", "postalCode": "76501", "addressCountry": "United States" } } ```