3 min read
Open Path: May 24, 2023
In today's fast-paced business landscape, generating and qualifying sales leads is crucial for sustained growth. However, the process can be time-consuming and challenging. That's where marketing automation steps in, offering a powerful solution to...
3 min read
Open Path: May 23, 2023
If your company has been successful in a specific region but is now losing existing customers and struggling to find new leads, it's highly likely that your digital presence is to blame.
3 min read
Luke Donahue: May 17, 2023
Are you struggling to achieve desired results with your B2B email marketing efforts? It's frustrating when your emails end up in spam folders, go unopened, or fail to elicit any response. But don't worry; there are effective ways to diagnose and address...
2 min read
Amanda Thornton: May 9, 2023
As customers become better informed and more attentive to the products they buy and who they buy them from, customer engagement becomes increasingly important to maintaining a healthy, durable brand.
2 min read
Chris Thornton: May 8, 2023
Historically, B2B companies have focused primarily on marketing their products through manufacturer’s reps and dealers. In recent years, however, sales reps and marketers have witnessed decreasing returns on these efforts.
2 min read
Chris Thornton: May 8, 2023
As a small-to-medium-sized B2B company, you may feel constrained by your geographic location and limited budget. However, the reality is that successful B2B companies are expanding their market reach by employing a digital platform and inbound marketing...
2 min read
Chris Thornton: May 5, 2023
Your business software is a highly valuable and unique product specifically tailored to meet the needs of your target industry. As a result, generating qualified leads is paramount to your success as a B2B company.In this blog, we'll draw on our...
1 min read
Chris Thornton: April 30, 2023
As a co-founder of Open Path Digital, I enjoy fascinating conversations with business owners and C-level marketing/sales professionals.
Almost universally, those conversations focus on boosting B2B lead generation while helping the sales team increase...
2 min read
Nancy Kirchoff: April 23, 2023
As a B2B company, you understand the challenges of gaining visibility, generating leads, and driving revenue growth. In today's digital age, where most B2B buyers start their research online, having a solid online presence is essential.
3 min read
Cody Jackson: April 11, 2023
So, you’ve opened a gym and are ready to start getting your name out there. And, while you may have signs, posters, and flyers advertising your fitness facility, you also know you need to use digital marketing to promote your gym. But how?
3 min read
Luke Donahue: September 12, 2021
So, you’ve completed your B2B blog strategy and your team has decided to write a series of blogs that relate to a core idea, relevant to your business. But, how and where do you start writing?
2 min read
Luke Donahue: September 7, 2021
When it comes to marketing your SaaS company, nothing is more effective at generating quality leads than an inbound marketing approach.
In this short blog, we’ll explain what inbound marketing is, what you need to implement an inbound marketing strategy,...
