2 min read
Molly Clark: April 7, 2022
Engagement marketing is a great way to spread the word about your business – and it’s not just for B2C companies. More and more B2B companies are jumping in on the action by taking up ESG causes. In this blog, we’ll look at B2B engagement marketing...
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3 min read
Molly Clark: March 22, 2022
Creating a B2B brand strategy isn’t easy. With so many products and customers, you may find it difficult to ensure that your product messaging is aligned with your other marketing efforts. It’s hard to get organized when there is so much to define and...
2 min read
Molly Clark: March 10, 2022
Non-profit work is not for the faint of heart. Every day you see the hard stuff of life, both the best and the worst that the world has to offer. You fight for your clients and try to help them in the best ways your organization can, all within certain...
2 min read
Molly Clark: December 29, 2021
Your organization has decided to take the plunge and has invested in HubSpot software. Now, where do you start? Are you plagued with questions like, “What’s the best way to leverage this software?” or “Will I get a return on my investment?” Or even,...
2 min read
Molly Clark: October 5, 2021
So, your company needs customer relationship management software (or a CRM). You’re ready to get leads organized, increase your sales team’s production, and have a good return on your investment. But is it possible to find a great B2B CRM that can do...
3 min read
Molly Clark: September 14, 2021
Has this happened to you? In the midst of all that you have to do, you discover that your marketing team is capturing leads, but they are using the wrong messaging to capture the right leads. They are not educating your potential customers in a way that...
3 min read
Molly Clark: August 24, 2021
Losing a lead is a big deal. What’s worse is if you lose the lead yourself. And I don’t mean by your sales team working the lead and then they decide to go another direction with a different company.
What I’m talking about is when the lead simply...
3 min read
Molly Clark: July 29, 2021
You and your marketing team spent weeks toiling over an amazing email campaign. The content was perfect. The graphics for the landing page were gorgeous. You had the right targeted list assigned. You were ready for the new leads to come rolling in for...
