3 min read
Open Path: May 24, 2023
In today's fast-paced business landscape, generating and qualifying sales leads is crucial for sustained growth. However, the process can be time-consuming and challenging. That's where marketing automation steps in, offering a powerful solution to...
3 min read
Open Path: May 24, 2023
When acquiring or transforming a business for market leadership, your decisions require valuable input. Effective delegation is vital to your success as a busy acquisition manager or CEO. With numerous tasks across teams and departments, your ideal...
3 min read
Open Path: May 24, 2023
During the early days of the NBA, teams had a different approach to shooting. Back in the 2000-2001 season, three-point shots accounted for just a fraction of the shots taken, while the majority were from the mid-range area. However, fast forward to the...
3 min read
Open Path: May 23, 2023
If your company has been successful in a specific region but is now losing existing customers and struggling to find new leads, it's highly likely that your digital presence is to blame.
3 min read
Open Path: May 17, 2023
Is your company's online presence getting lost in the crowded digital landscape while the tried-and-true marketing methods of the past are falling flat?
2 min read
Open Path: May 10, 2023
As a B2B sales team, you face two major challenges: identifying new sales leads and finding the most effective way to engage with them. But relying on outdated tactics such as cold calling can waste time and resources.
2 min read
Amanda Thornton: May 9, 2023
As customers become better informed and more attentive to the products they buy and who they buy them from, customer engagement becomes increasingly important to maintaining a healthy, durable brand.
2 min read
Chris Thornton: May 8, 2023
Historically, B2B companies have focused primarily on marketing their products through manufacturer’s reps and dealers. In recent years, however, sales reps and marketers have witnessed decreasing returns on these efforts.
1 min read
Chris Thornton: April 30, 2023
As a co-founder of Open Path Digital, I enjoy fascinating conversations with business owners and C-level marketing/sales professionals.
Almost universally, those conversations focus on boosting B2B lead generation while helping the sales team increase...
2 min read
Chris Thornton: April 22, 2023
If you're running a business, you know that generating revenue is your company's primary goal. And as your company has grown, you may have noticed that, at a certain point, operational inefficiencies begin to occur.
3 min read
Nancy Kirchoff: April 18, 2023
Could hiring a Fractional CMO be your next best move? Successful small and mid-size enterprises (SMEs) often look for ways to take their businesses to the next level. Growth comes down to using the correct marketing and sales alignment strategy, which in...
3 min read
Molly Clark: March 22, 2022
Creating a B2B brand strategy isn’t easy. With so many products and customers, you may find it difficult to ensure that your product messaging is aligned with your other marketing efforts. It’s hard to get organized when there is so much to define and...
