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News & Insights

 

 

Analytic & Sales Strategy

Generate more sales leads with marketing automation

3 min read

Fuel Your Business Sales Leads: Marketing Automation Best Practices

In today's fast-paced business landscape, generating and qualifying sales leads is crucial for sustained growth. However, the process can be time-consuming and challenging. That's where marketing automation steps in, offering a powerful solution to...

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Growth Strategy Consulting

3 min read

Transform Your Business With Growth Strategy Consulting

When acquiring or transforming a business for market leadership, your decisions require valuable input. Effective delegation is vital to your success as a busy acquisition manager or CEO. With numerous tasks across teams and departments, your ideal...

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website_analytics

3 min read

How B2B Web Analytics Can Transform Your Business

During the early days of the NBA, teams had a different approach to shooting. Back in the 2000-2001 season, three-point shots accounted for just a fraction of the shots taken, while the majority were from the mid-range area. However, fast forward to the...

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The Power of the B2B Lead Generation Funnel to Drive Sales Growth

3 min read

The Power of the B2B Lead Generation Funnel to Drive Growth

B2B Lead Generation Channel: Getting Started

 

If your company has been successful in a specific region but is now losing existing customers and struggling to find new leads, it's highly likely that your digital presence is to blame.

 

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B2B-Strategy-for-a-Powerful-Online-Presence-for-Businesses

3 min read

4 Steps to a Powerful Digital Presence Management Strategy

Supercharge Your Online Presence and Crush the Competition!

 

Is your company's online presence getting lost in the crowded digital landscape while the tried-and-true marketing methods of the past are falling flat?

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Maximizing quality sales leads with strong B2B go to market strategy

2 min read

Maximizing quality Sales Leads with A Strong B2B Go-To-Market Strategy

As a B2B sales team, you face two major challenges: identifying new sales leads and finding the most effective way to engage with them. But relying on outdated tactics such as cold calling can waste time and resources.

 

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Customer Engagement

2 min read

4 Steps to Better Customer Engagement

As customers become better informed and more attentive to the products they buy and who they buy them from, customer engagement becomes increasingly important to maintaining a healthy, durable brand.

 

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The-Facts_-B2B-Business-Development-Strategy-is-Shifting

2 min read

Digital Marketing Shifts B2B Business Development Strategies

Historically, B2B companies have focused primarily on marketing their products through manufacturer’s reps and dealers. In recent years, however, sales reps and marketers have witnessed decreasing returns on these efforts.

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how-to-generate-b2b-leads

1 min read

How to Generate B2B Leads

As a co-founder of Open Path Digital, I enjoy fascinating conversations with business owners and C-level marketing/sales professionals.

Almost universally, those conversations focus on boosting B2B lead generation while helping the sales team increase...

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what-is-revops

2 min read

What is “RevOps?” A Brief Introduction to Revenue Operations

If you're running a business, you know that generating revenue is your company's primary goal. And as your company has grown, you may have noticed that, at a certain point, operational inefficiencies begin to occur.

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3 min read

Is a Fractional CMO a Good Fit for SME Digital Sales Transformation?

Could hiring a Fractional CMO be your next best move? Successful small and mid-size enterprises (SMEs) often look for ways to take their businesses to the next level. Growth comes down to using the correct marketing and sales alignment strategy, which in...

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b2b-brand-strategy

3 min read

How to Craft a Successful B2B Brand Strategy

Creating a B2B brand strategy isn’t easy. With so many products and customers, you may find it difficult to ensure that your product messaging is aligned with your other marketing efforts. It’s hard to get organized when there is so much to define and...

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