--- title: B2B Marketing Insights | Open Path Digital | Analytic & Sales Strategy description: Analytic & Sales Strategy | These articles give insight into B2B business development & sales growth strategy. Learn how marketing automation increases lead generation & sales leads. --- # News & Insights     Filter by Tag Show All AI Analytic & Sales Strategy B2B Inbound Marketing Buyer's Journey Email Marketing HubSpot Marketing Tips & Tricks Our Work Pre-Acquisition Due Diligence RevOps Website Design ### Analytic & Sales Strategy [![digital-marketing-for-manufacturers](https://www.openpathdigital.com/hs-fs/hubfs/Engineers%20in%20mechanical%20factory%20reading%20instructions.jpeg?width=1000&height=666&name=Engineers%20in%20mechanical%20factory%20reading%20instructions.jpeg) ](https://www.openpathdigital.com/blog/digital-marketing-for-manufacturers) 3 min read #### [Digital Marketing for Manufacturers](https://www.openpathdigital.com/blog/digital-marketing-for-manufacturers) ![Picture of Luke Donahue](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Luke Donahue](https://www.openpathdigital.com/blog/author/luke-donahue): February 9, 2024 In the old days of sales in the manufacturing industry, it was all about having a representative commissioned to a territory to find new leads and... [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [Email Marketing](https://www.openpathdigital.com/blog/topic/email-marketing) [Read More](https://www.openpathdigital.com/blog/digital-marketing-for-manufacturers) [![b2b-sales-consulting](https://www.openpathdigital.com/hs-fs/hubfs/iStock-1156574440.jpeg?width=2121&height=1414&name=iStock-1156574440.jpeg) ](https://www.openpathdigital.com/blog/b2b-sales-consulting) 3 min read #### [B2B Sales Consulting: Do You Need It & How It Works](https://www.openpathdigital.com/blog/b2b-sales-consulting) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): February 5, 2024 If your sales team faces challenges in consistently reaching revenue goals or closing deals, hiring a B2B sales consultant could be a viable solution. [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [Read More](https://www.openpathdigital.com/blog/b2b-sales-consulting) [![sales-ai-enablement](https://www.openpathdigital.com/hs-fs/hubfs/Double%20exposure%20of%20businessman%20hand%20working%20with%20new%20modern%20computer%20and%20business%20strategy%20as%20concept.jpeg?width=1000&height=667&name=Double%20exposure%20of%20businessman%20hand%20working%20with%20new%20modern%20computer%20and%20business%20strategy%20as%20concept.jpeg) ](https://www.openpathdigital.com/blog/ai-sales-enablement) 3 min read #### [Boost Sales with AI Enablement, ChatGPT, & Intelligent Quote-to-Cash](https://www.openpathdigital.com/blog/ai-sales-enablement) ![Picture of Nancy Kirchoff](https://www.openpathdigital.com/hs-fs/hubfs/Headshot%20NK.jpg?width=30&name=Headshot%20NK.jpg) [Nancy Kirchoff](https://www.openpathdigital.com/blog/author/nancy-kirchoff): July 20, 2023 Generating complex quotes and proposals is challenging for many sales teams. This manual and time-consuming process leads to delays and the risk of... [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [HubSpot](https://www.openpathdigital.com/blog/topic/hubspot) [AI](https://www.openpathdigital.com/blog/topic/ai) [Read More](https://www.openpathdigital.com/blog/ai-sales-enablement) [![B2B Salesforce Lead Gen Opportunities](https://www.openpathdigital.com/hubfs/Digital%20Marketing%20Strategy.png) ](https://www.openpathdigital.com/blog/increase-sales-with-digital-marketing-strategy) 3 min read #### [Empower Your B2B Salesforce: Automate Lead Gen and Increase Sales!](https://www.openpathdigital.com/blog/increase-sales-with-digital-marketing-strategy) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): June 27, 2023 Let's face it. Your sales team is tired. They're tired of high-level decision makers being inaccessible. They're tired of being handed poor leads... [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Email Marketing](https://www.openpathdigital.com/blog/topic/email-marketing) [Read More](https://www.openpathdigital.com/blog/increase-sales-with-digital-marketing-strategy) [![Website Optimization](https://www.openpathdigital.com/hubfs/Blog_Images/Blog_0025/Blog%2025-1-182436-edited.jpeg) ](https://www.openpathdigital.com/blog/website-optimization-and-marketing-strategies) 2 min read #### [Website Optimization & Essential Social Media Marketing Strategies](https://www.openpathdigital.com/blog/website-optimization-and-marketing-strategies) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): June 5, 2023 Are you struggling to get traffic to your website? Crafting a powerful B2B website strategy that resonates with customers is essential for success in... [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/website-optimization-and-marketing-strategies) [![B2B Website Strategy](https://www.openpathdigital.com/hubfs/Blog_Images/Blog_0018/NewBlog_18.jpg) ](https://www.openpathdigital.com/blog/four-key-questions-to-ask-b2b-web-design) 2 min read #### [Enhancing Your B2B Website Strategy: Four Key Questions to Consider](https://www.openpathdigital.com/blog/four-key-questions-to-ask-b2b-web-design) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): June 5, 2023 When it comes to your B2B website strategy, there are numerous factors to consider in order to create an effective and engaging online presence. In... [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/four-key-questions-to-ask-b2b-web-design) [![hubspot_marketing_hub](https://www.openpathdigital.com/hubfs/Hubspot_marketing_hub.jpg) ](https://www.openpathdigital.com/blog/diagnose-and-fix-your-marketing-issues-with-hubspot-marketing-hub) 3 min read #### [Transform your marketing issues with HubSpot Marketing Hub Implementation](https://www.openpathdigital.com/blog/diagnose-and-fix-your-marketing-issues-with-hubspot-marketing-hub) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): May 30, 2023 You and your marketing team put in weeks of effort into crafting an incredible email campaign. The content was spot-on, the landing page graphics... [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [HubSpot](https://www.openpathdigital.com/blog/topic/hubspot) [Read More](https://www.openpathdigital.com/blog/diagnose-and-fix-your-marketing-issues-with-hubspot-marketing-hub) [![Marketing Automation Best Practices](https://www.openpathdigital.com/hs-fs/hubfs/Marketing%20Professionals.jpg?width=2309&height=1299&name=Marketing%20Professionals.jpg) ](https://www.openpathdigital.com/blog/business-sales-leads) 3 min read #### [Maximize Quality Sales Leads With Marketing Automation Best Practices](https://www.openpathdigital.com/blog/business-sales-leads) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): May 24, 2023 In today's fast-paced business landscape, generating and qualifying sales leads is crucial for sustained growth. However, the process can be... [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [HubSpot](https://www.openpathdigital.com/blog/topic/hubspot) [Read More](https://www.openpathdigital.com/blog/business-sales-leads) [![Growth Strategy Consulting](https://www.openpathdigital.com/hubfs/strategy_consulting.png) ](https://www.openpathdigital.com/blog/strategy-consulting) 3 min read #### [Transform Your Business With Growth Strategy Consulting](https://www.openpathdigital.com/blog/strategy-consulting) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): May 24, 2023 When acquiring or transforming a business for market leadership, your decisions require valuable input. Effective delegation is vital to your success... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [Pre-Acquisition Due Diligence](https://www.openpathdigital.com/blog/topic/pre-acquisition-due-diligence) [Read More](https://www.openpathdigital.com/blog/strategy-consulting) [![website_analytics](https://www.openpathdigital.com/hubfs/website_analytics.jpg) ](https://www.openpathdigital.com/blog/website-analytics-for-b2b-companies) 3 min read #### [How B2B Web Analytics Can Transform Your Business](https://www.openpathdigital.com/blog/website-analytics-for-b2b-companies) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): May 24, 2023 During the early days of the NBA, teams had a different approach to shooting. Back in the 2000-2001 season, three-point shots accounted for just a... [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [HubSpot](https://www.openpathdigital.com/blog/topic/hubspot) [Read More](https://www.openpathdigital.com/blog/website-analytics-for-b2b-companies) [![The Power of the B2B Lead Generation Funnel to Drive Sales Growth](https://www.openpathdigital.com/hubfs/Blog_Images/OP-New-leads-Blog-1.jpg) ](https://www.openpathdigital.com/blog/b2b-lead-generation-strategy) 3 min read #### [The Power of the B2B Lead Generation Funnel to Drive Growth](https://www.openpathdigital.com/blog/b2b-lead-generation-strategy) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): May 23, 2023 B2B Lead Generation Channel: Getting Started If your company has been successful in a specific region but is now losing existing customers and... [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Pre-Acquisition Due Diligence](https://www.openpathdigital.com/blog/topic/pre-acquisition-due-diligence) [Read More](https://www.openpathdigital.com/blog/b2b-lead-generation-strategy) [![B2B-Strategy-for-a-Powerful-Online-Presence-for-Businesses](https://www.openpathdigital.com/hubfs/B2B-Strategy-for-a-Powerful-Online-Presence-for-Businesses.jpg) ](https://www.openpathdigital.com/blog/online-presence-for-business) 3 min read #### [4 Steps to a Powerful Digital Presence Management Strategy](https://www.openpathdigital.com/blog/online-presence-for-business) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): May 17, 2023 Supercharge Your Online Presence and Crush the Competition! Is your company's online presence getting lost in the crowded digital landscape while the... [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [Pre-Acquisition Due Diligence](https://www.openpathdigital.com/blog/topic/pre-acquisition-due-diligence) [Read More](https://www.openpathdigital.com/blog/online-presence-for-business) [1](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy/page/1) [2](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy/page/2) [3](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy/page/3) [4](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy/page/4) [ Next ](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy/page/2) ```json { "@context": "http://schema.org", "@type": "ProfessionalService", "name": "Open Path Digital Solutions, LLC", "description": "Open Path Digital is an Inbound B2B Marketing Agency with deep roots in Manufacturing, Industry and Distribution. Our Co-Founders have over 60 years of relevant experience and can speak your language as we build your marketing strategy. Warm Sales Ready Lead Generation and Rep Performance Tracking – It is Achievable!", "image": "https://www.openpathdigital.com/hs-fs/hubfs/2017%20Redesign/About/Team-Picture-Full2.jpg?t=1535577040014&width=1000&height=644&name=Team-Picture-Full2.jpg", "logo": "https://www.openpathdigital.com/hs-fs/hubfs/openpathdigital_Nov2016/Image/Save-for-web-open-path-logo-horiz-bright-teal-and-dark-green.png?t=1535577040014&width=2720&height=666&name=Save-for-web-open-path-logo-horiz-bright-teal-and-dark-green.png", "priceRange" : "Starting at $5,000", "url": "https://www.openpathdigital.com/", "telephone": "855-333-7284", "sameAs": ["https://twitter.com/openpathdigital","https://www.linkedin.com/company/open-path-digital-solutions/","https://www.facebook.com/openpathdigital/"], "address": { "@type": "PostalAddress", "addressLocality": "Temple", "postalCode": "76501", "addressCountry": "United States" } } ```