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3 min read

OPEN PATH BLOG

Empower Your B2B Salesforce: Automate Lead Gen and Increase Sales!

B2B Salesforce Lead Gen Opportunities

Let's face it. Your sales team is tired. They're tired of high-level decision makers being inaccessible. They're tired of being handed poor leads that waste their time. They're tired of writing emails that rarely get opened, and, even more rarely, get a response. They're tired of talking to voicemail inboxes instead of actual people.

 

Download the eBook Transform Your B2B Company with the Right Business Strategy

 

Maybe that’s why over one-third of your B2B salesforce may leave your company this year, and 80 percent of those who quit their sales job do so because they aren’t feeling compensated well enough. 

In today's business environment, B2B sales have undergone significant transformations. It is essential to acknowledge that we are now in an era where a solid digital marketing strategy is crucial in overcoming challenges associated with traditional methods. High-level decision-makers are becoming more protective of their time, and capturing their attention has become more complex. Conventional sales and marketing approaches are no longer adequate, particularly considering the impact of COVID-19 on business practices, which has expedited the decline of in-person opportunities. Consequently, adapting and utilizing digital channels to address these obstacles is vital.

The result is a demoralized sales staff feeling stressed and full of despair. What worked 20 years ago simply isn’t working today. Your sales team knows this but feels they have no control over the situation.

 

Do you have a Digital b2B marketing strategy framework In Place?

 

What if there was a way to empower your sales team through a modern digital B2B marketing framework? Imagine the elimination of wasted time on uninterested leads, with customer prospects effortlessly delivered directly to them. Envision a scenario where your sales team no longer struggles to convince leads to choose your company but instead interacts exclusively with well-informed, enthusiastic potential customers ready to purchase your offerings. By providing targeted opportunities, you can enhance your sales team's efficiency and effectiveness, resulting in increased success for your company.

This is the reality for B2B companies embracing modern marketing techniques and a digital marketing strategy. When you automate lead generation and adopt online B2B marketing techniques, your sales team can expect to generate 5-10x more new business opportunities than traditional sales methods!

How is this done? A digital marketing strategy involves utilizing tactics such as:

  • A strong CRM (customer relationship management) technology with automated emails and contact outreach
  • Building content designed to attract and educate sales prospects (e.g., blogs, videos, webinars, etc.) with search engine optimization (SEO) in mind
  • Social media outreach (Facebook, LinkedIn, Twitter, etc.), including paid ads and organic social media posts

Why does a B2B go-to marketing strategy using these techniques work so well? Two reasons: approach and execution.

Portrait of a smiling customer service representative with an afro at the computer using headset


A Successful Digital B2B Marketing Framework Focuses on Building Authority

 

First, let’s talk about your approach to a modern B2B go-to marketing strategy. This modern method takes a more passive approach than traditional methods. Rather than aggressively selling your brand to as many leads as possible, marketing with a digital platform presents your business as a knowledgeable resource for potential customers looking to solve a problem. In this modern approach, your customers initiate the sales process rather than your business. As such, B2B sales on a digital platform are more organic and human, providing your sales team with highly qualified leads who vet themselves.

 

 

Ensure Increased Sales by Creating a Digital B2B Marketing Framework Strategy

 

Next is how the digital marketing strategy is executed. Did you know that less than 65 percent of businesses actively try to improve how easily they are found on Google? Did you know only 24 percent of marketers advertise using a digital platform? Moreover, potential customers searching online for companies like yours is only increasing. In fact, Google averages more than 5.6 billion searches each day!

 

Download the eBook Digital Marketing Strategy Framework

 

Create a Robust Marketing Strategy with Help from a Digital Marketing Agency

 

Does it seem like having a digital marketing strategy is necessary for selling in today’s market? That’s because it is! You probably don't know where to start if you’ve never considered creating a digital marketing strategy to ensure business growth. We get it! It’s overwhelming, and you don’t have the time.

At Open Path Digital Solutions, we aim to help businesses successfully transition into the digital age by building a customized and proven digital marketing strategy called a Growth Engine. We partner with you every step of the way, so you can focus your time and energy on what you need to do. Talk with one of our Chief Growth Strategists today to get started!

 

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