--- title: B2B Marketing Insights | Open Path Digital | Amanda Thornton description: Amanda Thornton --- # Amanda Thornton Amanda Thornton [![Customer Engagement](https://www.openpathdigital.com/hubfs/Blog_Images/Blog_0028/Blog%2028-1-777249-edited.jpg) ](https://www.openpathdigital.com/blog/customer-engagement) 2 min read #### [4 Steps to Better Customer Engagement](https://www.openpathdigital.com/blog/customer-engagement) ![Picture of Amanda Thornton](https://www.openpathdigital.com/hs-fs/hubfs/Amanda.jpg?width=30&name=Amanda.jpg) [Amanda Thornton: ](https://www.openpathdigital.com/blog/author/amanda-thornton) May 9, 2023 As customers become better informed and more attentive to the products they buy and who they buy them from, customer engagement becomes increasingly important to maintaining a healthy, durable brand. [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/customer-engagement) [![Maximizing B2B SaaS Lead Generation: How Top Sites Attract & Convert Traffic](https://www.openpathdigital.com/hubfs/photo-1522542550221-31fd19575a2d.jfif) ](https://www.openpathdigital.com/blog/b2b-saas-websites) 2 min read #### [B2B SaaS Lead Generation: How Top Sites Attract & Convert Traffic](https://www.openpathdigital.com/blog/b2b-saas-websites) ![Picture of Amanda Thornton](https://www.openpathdigital.com/hs-fs/hubfs/Amanda.jpg?width=30&name=Amanda.jpg) [Amanda Thornton](https://www.openpathdigital.com/blog/author/amanda-thornton): May 8, 2023 You've developed great software for a specific need in your industry, but how do you get the world to know about it? While there are various... [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Buyer's Journey](https://www.openpathdigital.com/blog/topic/buyers-journey) [Read More](https://www.openpathdigital.com/blog/b2b-saas-websites) [![how-to-improve-your-blog-design](https://www.openpathdigital.com/hubfs/ilya-pavlov-wbXdGS_D17U-unsplash.jpg) ](https://www.openpathdigital.com/blog/how-to-improve-your-blog-design) 4 min read #### [How to Improve Your Blog Design for Readability](https://www.openpathdigital.com/blog/how-to-improve-your-blog-design) ![Picture of Amanda Thornton](https://www.openpathdigital.com/hs-fs/hubfs/Amanda.jpg?width=30&name=Amanda.jpg) [Amanda Thornton](https://www.openpathdigital.com/blog/author/amanda-thornton): September 5, 2021 It is not likely that searchers who land on your blog are actually there to read the whole thing. These people are looking for a specific piece of... [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [Read More](https://www.openpathdigital.com/blog/how-to-improve-your-blog-design) [![](https://www.openpathdigital.com/hubfs/Blog_Images/Blog_0026/Blog%2026-330792-edited.jpg) ](https://www.openpathdigital.com/blog/increase-b2b-sales-by-generating-leads) 2 min read #### [Increase B2B Sales by Generating Leads with Content Targeting](https://www.openpathdigital.com/blog/increase-b2b-sales-by-generating-leads) ![Picture of Amanda Thornton](https://www.openpathdigital.com/hs-fs/hubfs/Amanda.jpg?width=30&name=Amanda.jpg) [Amanda Thornton](https://www.openpathdigital.com/blog/author/amanda-thornton): December 20, 2016 It’s easy to read a few marketing articles and understand that content targeting has quickly become dominant as the digital marketing service of... [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/increase-b2b-sales-by-generating-leads) [![word-of-mouth-marketing](https://www.openpathdigital.com/hubfs/Blog_Images/Blog_0021/Blog%2021-816917-edited.jpg) ](https://www.openpathdigital.com/blog/word-of-mouth-marketing) 2 min read #### [Use Word of Mouth Marketing to Get People Talking](https://www.openpathdigital.com/blog/word-of-mouth-marketing) ![Picture of Amanda Thornton](https://www.openpathdigital.com/hs-fs/hubfs/Amanda.jpg?width=30&name=Amanda.jpg) [Amanda Thornton](https://www.openpathdigital.com/blog/author/amanda-thornton): November 8, 2016 Here at Open Path Digital, we could talk about the benefits of B2B marketing strategies, digital marketing services, and effective B2B website design... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/word-of-mouth-marketing) [![](https://www.openpathdigital.com/hubfs/Blog_Images/Blog_20/NewBlog_18-4-154789-edited.jpg) ](https://www.openpathdigital.com/blog/advertising-mistakes-to-avoid) 2 min read #### [The Top Advertising Mistakes You Must Avoid!](https://www.openpathdigital.com/blog/advertising-mistakes-to-avoid) ![Picture of Amanda Thornton](https://www.openpathdigital.com/hs-fs/hubfs/Amanda.jpg?width=30&name=Amanda.jpg) [Amanda Thornton](https://www.openpathdigital.com/blog/author/amanda-thornton): October 18, 2016 When you're launching your campaign, it's only natural to have high hopes. [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/advertising-mistakes-to-avoid) [![](https://www.openpathdigital.com/hubfs/Blog_16.jpeg) ](https://www.openpathdigital.com/blog/the-4ps-of-marketing) 1 min read #### [The 4Ps of Marketing & Why You Must Have Them!](https://www.openpathdigital.com/blog/the-4ps-of-marketing) ![Picture of Amanda Thornton](https://www.openpathdigital.com/hs-fs/hubfs/Amanda.jpg?width=30&name=Amanda.jpg) [Amanda Thornton](https://www.openpathdigital.com/blog/author/amanda-thornton): September 20, 2016 The 4Ps of marketing are known as the marketing mix, a strategy that was developed by Neil Borden in the 1950s. [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/the-4ps-of-marketing) [![](https://www.openpathdigital.com/hubfs/Blog_10-11.jpg) ](https://www.openpathdigital.com/blog/who-is-your-customer) 2 min read #### [Who is Your Customer?  Finding Your Ideal Market!](https://www.openpathdigital.com/blog/who-is-your-customer) ![Picture of Amanda Thornton](https://www.openpathdigital.com/hs-fs/hubfs/Amanda.jpg?width=30&name=Amanda.jpg) [Amanda Thornton](https://www.openpathdigital.com/blog/author/amanda-thornton): August 25, 2016 Who Is Your Customer? When you're getting ready to start marketing your business, one of the most important things you need to know is who is most... [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/who-is-your-customer) [![inbound-marketing](https://www.openpathdigital.com/hubfs/working.jpg) ](https://www.openpathdigital.com/blog/inbound-vs.-outbound-marketing) 2 min read #### [Inbound vs Outbound Marketing: Which is Best?](https://www.openpathdigital.com/blog/inbound-vs.-outbound-marketing) ![Picture of Amanda Thornton](https://www.openpathdigital.com/hs-fs/hubfs/Amanda.jpg?width=30&name=Amanda.jpg) [Amanda Thornton](https://www.openpathdigital.com/blog/author/amanda-thornton): July 26, 2016 The debate between inbound vs. outbound marketing has been an ongoing conversation recently, but figuring out where you fall in the debate can be a... 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