2 min read
Amanda Thornton: May 9, 2023
As customers become better informed and more attentive to the products they buy and who they buy them from, customer engagement becomes increasingly important to maintaining a healthy, durable brand.
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Amanda Thornton: May 8, 2023
You've developed great software for a specific need in your industry, but how do you get the world to know about it? While there are various...
4 min read
Amanda Thornton: September 5, 2021
It is not likely that searchers who land on your blog are actually there to read the whole thing. These people are looking for a specific piece of...
2 min read
Amanda Thornton: December 20, 2016
It’s easy to read a few marketing articles and understand that content targeting has quickly become dominant as the digital marketing service of...
2 min read
Amanda Thornton: November 8, 2016
Here at Open Path Digital, we could talk about the benefits of B2B marketing strategies, digital marketing services, and effective B2B website design...
2 min read
Amanda Thornton: October 18, 2016
When you're launching your campaign, it's only natural to have high hopes.
1 min read
Amanda Thornton: September 20, 2016
The 4Ps of marketing are known as the marketing mix, a strategy that was developed by Neil Borden in the 1950s.
2 min read
Amanda Thornton: August 25, 2016
Who Is Your Customer? When you're getting ready to start marketing your business, one of the most important things you need to know is who is most...
2 min read
Amanda Thornton: July 26, 2016
The debate between inbound vs. outbound marketing has been an ongoing conversation recently, but figuring out where you fall in the debate can be a...
