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3 min read


How B2B Web Analytics Can Transform Your Business


During the early days of the NBA, teams had a different approach to shooting. Back in the 2000-2001 season, three-point shots accounted for just a fraction of the shots taken, while the majority were from the mid-range area. However, fast forward to the present, and the game has undergone a dramatic transformation. Now, some teams are taking nearly half of their shots from beyond the arc. What sparked this radical shift in strategy? The answer can be summed up in one word: analytics.


When NBA coaches delved into shot analytics, they made an intriguing discovery: the mid-range shot isn't as effective as they once thought. This realization prompted teams to adopt a new approach, focusing their attempts either at the rim or behind the three-point line. It's not just basketball that is being revolutionized by analytics; the world of digital marketing is also undergoing a transformative shift.


How can businesses benefit from using Traffic analytics on their website?


What are website traffic analytics?


Website traffic analytics are the key to understanding how users find and engage with your website. They provide valuable insights into trends within your industry and help predict future consumer behavior.

Analytics are explanatory in that they tell you how and why visitors found your website, and are predictive in that they can be used to determine trends and a consumer’s future behavior. With these explanatory and predictive powers, analytics offers a powerful tool for unlocking the mysteries of user behavior and guiding your digital journey

Driving Business Growth: Leveraging B2B Marketing Analytics

To fuel your business growth, analytics is your ultimate ally. But how can you acquire this valuable insight? Thriving companies combine a robust CRM (Customer Relationship Management) software with an impactful website, creating an all-encompassing platform for sales and digital marketing. And for even deeper insights, they harness the strength of specialized SEO analytics tools.


Tools to elevate your online presence Score


When it's time to delve into the depths of your website analytics, dedicated software becomes your trusted companion, unraveling data and tracking trends through user-friendly dashboards. At Open Path, we rely on Hubspot CRM to empower your online presence management. Prepare for a sneak peek into the wealth of data Hubspot offers.



Customizable dashboards await, brimming with comprehensive analytics that reveals how customers discover you, which website content captivates them, and how to establish meaningful connections.

This invaluable information holds the key to understanding customer engagement, showcasing the effectiveness of your website content and its impact on visitors. Get ready to harness the power of analytics and elevate your online presence score.


Using B2B Marketing Analytics to Elevate Website Performance


One crucial way potential customers find your website is through organic search traffic. This happens when people search on Google or another search engine and land on your site. By improving your visibility on search engines through Search Engine Optimization (SEO), you can attract more visitors.

Analytics plays a vital role in SEO. It helps you understand the searches potential customers perform to reach your web pages and provides insights into your competitors' strategies. Your CRM software can show you the channels people use to access your site and the keywords they search for. These insights are invaluable for building your digital marketing online presence score and creating targeted content for your ideal customers.

At Open Path, we use SEO software to identify the best content to generate organic search traffic based on your website's strengths.



Unleashing the Power of Website Analytics Consulting


To establish your website as a trusted digital resource, it's crucial to incorporate B2B website analytics and conduct a complete online presence analysis. Once you've selected the right digital marketing tools, such as CRM and SEO software, you can apply the insights gained from analytics to drive your content development strategy.

By leveraging these insights, you can focus your marketing efforts where they have the most impact. Instead of shooting in the dark, analytics gives you a clear target to aim for, ensuring your content hits the mark.

However, for many, the idea of diving into analytics can be daunting and time-consuming, especially without prior experience in digital marketing tools.

If you recognize the benefits of an analytics-driven approach but are unsure where to start, seek website analytics consulting assistance. At Open Path Digital Solutions, we specialize in simplifying data and utilizing an analytics-driven approach to help companies like yours maximize their marketing efforts.

If you want to discover how your business can leverage analytics, schedule a free call with an Open Path Growth Strategist today! We'll guide you in developing a digital positioning plan tailored to your business and help you elevate your online presence score.


What's a digital positioning plan and why does it matter


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