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Industry News and Insights

4 Ways of Promoting Products to Win Best Choice

Posted by Chris Thornton on Sep 27, 2016 2:27:00 PM

Communicating how your product is the best choice for customers is possible. But, getting there is not as easy as you may think. With so many competing goods or services in the market, you need to apply a strategy that makes you stand out. Employing the services of a leading digital marketing agency can work wonders for promoting products.

We suggest the following 4 ways for promoting products or services to be the best choice in the market.

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1. Identify Your Ideal Customer Profile

For a marketing campaign, it is best to concentrate your promotional efforts on a segment of the market. Once you are clear on the people you need to reach, you can then design a message that resonates with them.

Follow these steps to create your ideal customer profile that your business can't live without!


2. Find Out What Motivates Customers in Buying Your Products

No matter how well you speak to your target audience, you cannot know what is on their mind without conducting some research to understand your customer’s buying behavior.

Critical Questions to ask yourself:

  • Why does my target customer need my product?
  • How does my offering provide the best solution for the customers need?
  • Can I position my solution in a way that the customer understands the benefits?

If you can get answers to these questions, you have taken a huge first step toward promoting products as the best choice!

Discover the 4 p's of marketing, and why your business must have them!

 

3. Define the Benefits Your Product Offers to Users

Many times we tend to focus on the specific features of the product. However, the best way of selling your product is by helping your audience visualize how the item will make their lives better. Open Path Digital, a digital marketing agency, will assist you in crafting a message that will connect and communicate the benefits.

 

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4. Does Your Target Customer Planning or Act on Impulse?

Some types of products and services require that customers work through several planning steps prior to completing the actual purchase. If your offering is targeted towards planners, educational materials and guidelines that assist the planning process will be appreciated and nurture them toward a purchase decision in your favor.

In other instances, especially with commodity type products, the decision may be made on impulse. Making the purchase process simple, uncluttered and straight forward will likely swing the decision in your favor. This is especially true if your product lends itself to repeat purchases. Allowing customers a simple method to set up automated reminders or even repeating purchases, supports higher sales and delighted customers. 

Looking for more repeate sales? Check out these 4 ways to delight repeat customers!


Once you understand answers to the above questions and react properly to your customer’s needs, you are likely to become a market leader!

 Strategic Inbound Marketing Review

Topics: Marketing, Sales

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