5 min read
Luke Donahue: July 29, 2021
When you developed your software for other businesses to use, you did it with a particular purpose in mind. You saw a need that hindered the industry...
3 min read
Open Path: May 11, 2021
When creating or updating your website, B2B content marketing is something that should be prioritized above all else. Ideally, your online content...
3 min read
Crystal Huss: May 6, 2021
Google’s most recent product update aligns with the company’s goal of “making Google Search work better for you every day.” As a B2B company, it’s...
5 min read
Luke Donahue: April 15, 2021
You may have heard the mantra, “Content is King,” In the world of online marketing, this simply means that in terms of discovering your business,...
5 min read
Open Path: April 8, 2021
The COVID-19 pandemic has forced all of us in the marketing world to rethink how we build relationships with our customers and acquire new leads....
3 min read
Luke Donahue: March 11, 2021
As companies seek to improve efficiency and reduce costs, one of the most common areas for improvement is in software. In fact, you developed your...
4 min read
Open Path: February 14, 2021
So, you’ve got a great website and what you believe to be useful content for visitors to interact with. You’ve noticed website traffic is up, but...
2 min read
Luke Donahue: January 19, 2021
During the Summer of 2020, Google trends reported some seemingly bizarre results. Take, for example, the search term “sourdough.” In February, the...
2 min read
Michael Carlson: January 12, 2021
You have a great product that’s perfect for placement in convenience stores, but you’re struggling to make contact with decision-makers who can put...
2 min read
Open Path: January 4, 2021
Your company has established itself as a reputable and authoritative source in your industry. Businesses look to you for the crucial goods and...
14 min read
Open Path: December 21, 2020
You’re likely reading this because your B2B company’s sales and marketing efforts simply aren't working as well as they used to. That, or you’ve...
6 min read
Luke Donahue: November 17, 2020
Inbound Marketing Strategy Principles Simply put, old marketing techniques aren’t working anymore. Although you have strong products and a great...
