5 min read
Luke Donahue: September 2, 2021
Your company's blog can be a powerful tool for letting eager searchers know that your business has the products and services they need to resolve their problem or capitalize on an opportunity. And, while your blog post may provide valuable...
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Luke Donahue: September 2, 2021
So, you’ve written a great blog that will help educate potential leads and delight your current customers. Excellent! Now, what's next? How do you...
3 min read
Molly Clark: August 24, 2021
Losing a lead is a big deal. What’s worse is if you lose the lead yourself. And I don’t mean by your sales team working the lead and then they decide...
3 min read
Luke Donahue: August 11, 2021
In the 2000 film The Patriot, Mel Gibson’s character, Benjamin Martin, teaches his sons how to properly aim a rifle. As the boys ready their targets,...
3 min read
Luke Donahue: August 11, 2021
When it comes to marketing your SaaS company, you know that those who need your software are a very niche market and incredibly difficult (and...
5 min read
Luke Donahue: July 29, 2021
When you developed your software for other businesses to use, you did it with a particular purpose in mind. You saw a need that hindered the industry...
3 min read
Open Path: May 11, 2021
When creating or updating your website, B2B content marketing is something that should be prioritized above all else. Ideally, your online content...
3 min read
Crystal Huss: May 6, 2021
Google’s most recent product update aligns with the company’s goal of “making Google Search work better for you every day.” As a B2B company, it’s...
12 min read
Open Path: April 22, 2021
Your blog can be a powerful tool for letting eager searchers know that your company has the products and services they need to resolve their problems...
5 min read
Luke Donahue: April 15, 2021
You may have heard the mantra, “Content is King,” In the world of online marketing, this simply means that in terms of discovering your business,...
5 min read
Open Path: April 8, 2021
The COVID-19 pandemic has forced all of us in the marketing world to rethink how we build relationships with our customers and acquire new leads....
3 min read
Luke Donahue: March 11, 2021
As companies seek to improve efficiency and reduce costs, one of the most common areas for improvement is in software. In fact, you developed your...
