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News & Insights

 

 

3 min read

Boost Company Discovery and Recognition with a B2B SaaS Copywriter

As companies seek to improve efficiency and reduce costs, one of the most common areas for improvement is in software. In fact, you developed your software offering with this need in mind. And, while your software helps businesses do their very best...

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website_analytics

3 min read

Why Website Analytics Will Save Your B2B Company in 2021

During the 2000-2001 NBA season, teams, on average, took just over 15 percent of their shots from behind the three-point line, while taking nearly 40 percent of shots from mid-range (in-front of the three-point line, but outside the paint). In this most...

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business_development_books

3 min read

2021 Top Books for Business Development and B2B Strategy

As you grow and shape your company, you know that education is always an ongoing process. Going into 2021, here are our picks for must-reads to get you ahead when it comes to B2B strategy and business development. 

 

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website_analytics

4 min read

How to Use Website Analytics to Drive Business Growth

So, you’ve got a great website and what you believe to be useful content for visitors to interact with. You’ve noticed website traffic is up, but you’re not sure exactly why. Certainly it has something to do with all that great content you’ve made...

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b2b-email-marketing

6 min read

Everything You Need to Know for Successful B2B Email Marketing

So, you’re looking to drum up some new business with B2B email marketing, but for whatever reason, your emails aren’t getting you the results you were hoping for.

 

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google-trends

2 min read

How to Use Google Trends to Analyze Your Company's Digital Presence

During the Summer of 2020, Google trends reported some seemingly bizarre results. Take, for example, the search term “sourdough.” In February, the keyword ranked in the mid-teens out of 100 in terms of popularity. By the end of April, however, it...

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c-store

2 min read

Increase C-Store Business with a Digital Marketing Strategy

You have a great product that’s perfect for placement in convenience stores, but you’re struggling to make contact with decision-makers who can put your great products on shelves. With 62% of convenience stores (C-stores) being independents who only own...

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online_presence

2 min read

Why Paid Ads Alone Won’t Establish Your Company’s Online Presence

Your company has established itself as a reputable and authoritative source in your industry. Businesses look to you for the crucial goods and services you provide in order to survive. As you look to expand your business and increase sales, you know you...

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business-strategy

14 min read

Transform Your B2B Company with the Right Business Strategy

You’re likely reading this because your B2B company’s sales and marketing efforts simply aren't working as well as they used to. That, or you’ve acquired a new business and it’s struggling to turn a profit so you’ve been tasked to transform the company....

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buyer's-journey

4 min read

The Buyer’s Journey: How B2B Customers Find Your Business Naturally

Back when you were getting your MBA, you likely studied various forms of sales process engineering. Of these, you likely spent a good deal of time studying the “sales funnel.” As more and more users are beginning (and even ending) their purchases online,...

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inbound-marketing-strategy

6 min read

What to Expect from an Inbound Marketing Strategy

Inbound Marketing Strategy Principles

 

Simply put, old marketing techniques aren’t working anymore. Although you have strong products and a great sales team, your clients are leaving and your leads are dwindling. In order to avoid your business tanking...

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market-reach

3 min read

B2B Expansion: Increase Your Market Reach

Your B2B company has a great reputation in your corner of the world. Although you’re a small-to-medium-sized company, the few customers you have are fiercely loyal and sing your praises to others in the industry. Your company is modeled on consistency...

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