2 min read
Nancy Kirchoff: April 23, 2023
Choosing a B2B marketing consultant can be a daunting task. With so many self-proclaimed "marketing gurus" out there, finding someone who can genuinely help your business can be challenging.
Read More
2 min read
Chris Thornton: April 22, 2023
If you're running a business, you know that generating revenue is your company's primary goal. And as your company has grown, you may have noticed...
3 min read
Nancy Kirchoff: April 22, 2023
From due diligence to post-acquisition support, there are countless considerations to remember when acquiring a new business unit. With the rise of...
3 min read
Nancy Kirchoff: April 18, 2023
Could hiring a Fractional CMO be your next best move? Successful small and mid-size enterprises (SMEs) often look for ways to take their businesses...
3 min read
Cody Jackson: April 11, 2023
So, you’ve opened a gym and are ready to start getting your name out there. And, while you may have signs, posters, and flyers advertising your...
2 min read
Nancy Kirchoff: March 6, 2023
A major component of digital due diligence is completing a management Interview. The focus is to uncover how the pre-acquisition lead-to-cash process...
2 min read
Nancy Kirchoff: March 1, 2023
A strategic plan framework identifies the strategies and operations during spin-up that could drive or hinder marketing performance, providing...
3 min read
Nancy Kirchoff: March 1, 2023
B2B Lead Generation assets will fuel your acquisition’s digital presence and future value creation. One of the most significant areas of concern...
4 min read
Nancy Kirchoff: February 24, 2023
The second step in digital due diligence is to examine how your potential competitors have structured their B2B go-to-market strategy.
3 min read
Nancy Kirchoff: February 24, 2023
One of the most significant steps in the M&A process is analyzing and valuing acquisition targets. Completing a competitive positioning matrix and...
3 min read
Nancy Kirchoff: September 7, 2022
Have you ever visited a cluttered website with contrasting colors or a layout that made it hard to navigate? Your initial response was likely to move...
2 min read
Molly Clark: April 7, 2022
Engagement marketing is a great way to spread the word about your business – and it’s not just for B2C companies. More and more B2B companies are...
