3 min read
Luke Donahue: March 11, 2021
As companies seek to improve efficiency and reduce costs, one of the most common areas for improvement is in software. In fact, you developed your software offering with this need in mind. And, while your software helps businesses do their very best...
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3 min read
Open Path: February 24, 2021
During the 2000-2001 NBA season, teams, on average, took just over 15 percent of their shots from behind the three-point line, while taking nearly 40 percent of shots from mid-range (in-front of the three-point line, but outside the paint). In this most...
3 min read
Chris Thornton: February 15, 2021
As you grow and shape your company, you know that education is always an ongoing process. Going into 2021, here are our picks for must-reads to get you ahead when it comes to B2B strategy and business development.
4 min read
Open Path: February 14, 2021
So, you’ve got a great website and what you believe to be useful content for visitors to interact with. You’ve noticed website traffic is up, but you’re not sure exactly why. Certainly it has something to do with all that great content you’ve made...
6 min read
Luke Donahue: February 9, 2021
So, you’re looking to drum up some new business with B2B email marketing, but for whatever reason, your emails aren’t getting you the results you were hoping for.
2 min read
Luke Donahue: January 19, 2021
During the Summer of 2020, Google trends reported some seemingly bizarre results. Take, for example, the search term “sourdough.” In February, the keyword ranked in the mid-teens out of 100 in terms of popularity. By the end of April, however, it...
2 min read
Michael Carlson: January 12, 2021
You have a great product that’s perfect for placement in convenience stores, but you’re struggling to make contact with decision-makers who can put your great products on shelves. With 62% of convenience stores (C-stores) being independents who only own...
2 min read
Open Path: January 4, 2021
Your company has established itself as a reputable and authoritative source in your industry. Businesses look to you for the crucial goods and services you provide in order to survive. As you look to expand your business and increase sales, you know you...
14 min read
Open Path: December 21, 2020
You’re likely reading this because your B2B company’s sales and marketing efforts simply aren't working as well as they used to. That, or you’ve acquired a new business and it’s struggling to turn a profit so you’ve been tasked to transform the company....
4 min read
Open Path: December 10, 2020
Back when you were getting your MBA, you likely studied various forms of sales process engineering. Of these, you likely spent a good deal of time studying the “sales funnel.” As more and more users are beginning (and even ending) their purchases online,...
6 min read
Luke Donahue: November 17, 2020
Simply put, old marketing techniques aren’t working anymore. Although you have strong products and a great sales team, your clients are leaving and your leads are dwindling. In order to avoid your business tanking...
3 min read
Chris Thornton: November 11, 2020
Your B2B company has a great reputation in your corner of the world. Although you’re a small-to-medium-sized company, the few customers you have are fiercely loyal and sing your praises to others in the industry. Your company is modeled on consistency...
