2 min read
Nancy Kirchoff: March 1, 2023
A strategic plan framework identifies the strategies and operations during spin-up that could drive or hinder marketing performance, providing insight into potential marketing problems while uncovering new sales and marketing opportunities.
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3 min read
Nancy Kirchoff: March 1, 2023
B2B Lead Generation assets will fuel your acquisition’s digital presence and future value creation. One of the most significant areas of concern...
4 min read
Nancy Kirchoff: February 24, 2023
The second step in digital due diligence is to examine how your potential competitors have structured their B2B go-to-market strategy.
3 min read
Nancy Kirchoff: February 24, 2023
One of the most significant steps in the M&A process is analyzing and valuing acquisition targets. Completing a competitive positioning matrix and...
3 min read
Nancy Kirchoff: September 7, 2022
Have you ever visited a cluttered website with contrasting colors or a layout that made it hard to navigate? Your initial response was likely to move...
2 min read
Molly Clark: April 7, 2022
Engagement marketing is a great way to spread the word about your business – and it’s not just for B2C companies. More and more B2B companies are...
3 min read
Molly Clark: March 22, 2022
Creating a B2B brand strategy isn’t easy. With so many products and customers, you may find it difficult to ensure that your product messaging is...
3 min read
Chris Thornton: March 14, 2022
As you well know, going digital has become the primary way businesses engage prospects, qualify leads, and complete sales. But how do you know if...
2 min read
Molly Clark: March 10, 2022
Non-profit work is not for the faint of heart. Every day you see the hard stuff of life, both the best and the worst that the world has to offer. You...
2 min read
David Hardwick: February 17, 2022
If you’re like most businesses, the software you use is the lifeblood of your work. Having the right software tools allows you to automate mundane...
6 min read
Open Path: January 19, 2022
So, you’ve built a great product or service that is helping business professionals out. You’ve put in the time, energy, and effort to establish a...
2 min read
Molly Clark: December 29, 2021
Your organization has decided to take the plunge and has invested in HubSpot software. Now, where do you start? Are you plagued with questions like,...
