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News & Insights

 

 

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2 min read

Why Saying NO to Unwanted B2B Leads Can Save Your Company!

I was meeting with a new client recently. The question I asked was, “What % of your B2B leads converted into sales for your company?”

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2 min read

The Art Behind Generating the Right B2B Sales Leads

We all know what a bad sales lead feels like after 20 seconds of conversation.

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2 min read

3 Key Marketing Resources You Shouldn't Overlook

In digital marketing services, the goal is to always be tracking, analyzing, and refining the B2B marketing strategy in place.

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6 reasons to make B2B customer satisfaction a digital marketing priority

2 min read

How B2B Customer Satisfaction Drives Business Growth

B2B customer satisfaction sits at the core of key concepts in B2B marketing, and yet many marketers still don’t give it enough attention.

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3 min read

Are Your Manufacturers' Representatives Obsolete?

Many manufacturing companies find that bringing on an experienced manufacturers' representative can stimulate sales rapidly in a new territory.

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2 min read

Increase B2B Sales by Generating Leads with Content Targeting

It’s easy to read a few marketing articles and understand that content targeting has quickly become dominant as the digital marketing service of...

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2 min read

Modern Marketing Concepts to Attract Customers Now

Inside most people's head is a giant question labeled, "WIIFM?"

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2 min read

Top 3 Inexpensive Marketing Techniques to Take Advantage of!

Whether your business is just starting out or you've been running it for years, traditional marketing can become expensive, quickly.

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2 min read

Can Cultural Norms have an Impact on Global Web Design?

Today’s world may seem smaller than ever, but from the perspective of global web design, the culture gap is still quite large.

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2 min read

Use Word of Mouth Marketing to Get People Talking

Here at Open Path Digital, we could talk about the benefits of B2B marketing strategies, digital marketing services, and effective B2B website design...

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2 min read

What is Influencer Marketing?

Let’s take a step away from being a business owner or manager for a second, and think about purchasing decisions from your perspective as a consumer.

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2 min read

The Top Advertising Mistakes You Must Avoid!

When you're launching your campaign, it's only natural to have high hopes.

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