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News & Insights

 

 

Analytic & Sales Strategy (2)

The-Facts_-B2B-Business-Development-Strategy-is-Shifting

2 min read

Digital Marketing Shifts B2B Business Development Strategies

Historically, B2B companies have focused primarily on marketing their products through manufacturer’s reps and dealers. In recent years, however,...

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how-to-generate-b2b-leads

1 min read

How to Generate B2B Leads

As a co-founder of Open Path Digital, I enjoy fascinating conversations with business owners and C-level marketing/sales professionals. Almost...

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what-is-revops

2 min read

What is “RevOps?” A Brief Introduction to Revenue Operations

If you're running a business, you know that generating revenue is your company's primary goal. And as your company has grown, you may have noticed...

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3 min read

Is a Fractional CMO a Good Fit for SME Digital Sales Transformation?

Could hiring a Fractional CMO be your next best move? Successful small and mid-size enterprises (SMEs) often look for ways to take their businesses...

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b2b-brand-strategy

3 min read

How to Craft a Successful B2B Brand Strategy

Creating a B2B brand strategy isn’t easy. With so many products and customers, you may find it difficult to ensure that your product messaging is...

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b2b-saas-seo

3 min read

Your Strategy for B2B SaaS SEO

In the 2000 film The Patriot, Mel Gibson’s character, Benjamin Martin, teaches his sons how to properly aim a rifle. As the boys ready their targets,...

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strategy_framework

5 min read

Your Guide to Building a Marketing Strategy Framework + Free Template!

The COVID-19 pandemic has forced all of us in the marketing world to rethink how we build relationships with our customers and acquire new leads....

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website_analytics

4 min read

How to Use Website Analytics to Drive Business Growth

So, you’ve got a great website and what you believe to be useful content for visitors to interact with. You’ve noticed website traffic is up, but...

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google-trends

2 min read

How to Use Google Trends to Analyze Your Company's Digital Presence

During the Summer of 2020, Google trends reported some seemingly bizarre results. Take, for example, the search term “sourdough.” In February, the...

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business-strategy

14 min read

Transform Your B2B Company with the Right Business Strategy

You’re likely reading this because your B2B company’s sales and marketing efforts simply aren't working as well as they used to. That, or you’ve...

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business-building

3 min read

The Most Effective Business Building Strategy in a Digital World

Have you been tasked with transforming your company? Whether a new acquisition or an existing company looking to regain market leadership, the...

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Transition-to-a-digital-marketing-platform

2 min read

COVID-19 Shifts Strategic B2B Sales & Marketing Toward Digital

When COVID-19 hit the United States, the entire economy essentially shut down. During these months of adjusting to a viral threat, successful...

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