Industry News and Insights

Website Optimization and Essential Social Media Marketing Strategies

Posted by Chris Thornton on Dec 13, 2016 2:30:00 PM

Building a strong B2B website that connects with customers is important. Beyond this though, you need to have a website that search engines rank highly. If you fail to boost your website optimization, you'll fall behind the competition, which in turn can cost you clients and sales.

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Topics: Website Design, Marketing

Modern Marketing Concepts to Attract Customers NOW!

Posted by David Hardwick on Dec 6, 2016 4:23:36 PM

Inside most people's head is a giant question labeled WIIFM. Despite how it sounds, this doesn't connect them to an imaginary radio station! It's an acronym for: 'What's in it for Me?' Your aim, through social media activities, and other forms of inbound marketing, is to give them the information needed to understand your company and understand how your company solves their problems. 

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Topics: Marketing

Top 3 Inexpensive Marketing Techniques to Take Advantage of!

Posted by Chris Thornton on Nov 29, 2016 6:56:50 PM

Whether your business is just starting out or you've been running it for years, traditional marketing can become expensive, quickly. In most cases, marketing is vital in spreading the word of your products and services. But there is always the issue of your available marketing budget.

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Topics: Website Design, Marketing

Can Cultural Norms have an Impact on Global Web Design?

Posted by Chris Thornton on Nov 15, 2016 2:30:00 PM

Today’s world may seem smaller than ever, but from the perspective of global web design, the culture gap is still quite large. While cultures are brought together through business, people all over the globe still retain their own unique norms, beliefs, and practices. When considering your next website design, especially when focusing on an inbound marketing methodology, connecting on a personal level with multiple cultures is quite challenging. 

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Topics: Website Design, Marketing

Use Word of Mouth Marketing to Get People Talking

Posted by Amanda Thornton on Nov 8, 2016 2:30:00 PM

Here at Open Path Digital, we could talk about the benefits of B2B marketing strategies, digital marketing services and effective B2B website design until the cows come home. It's what we do, after all.

But, despite the requirement for modern businesses to have a diverse marketing strategy incorporating multiple channels, word of mouth marketing can still be a highly effective way of advertising your services and attracting new clients. According to
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Topics: Marketing, Target Market

What is Influencer Marketing?

Posted by Chris Thornton on Nov 1, 2016 2:30:00 PM

 Let’s take a step away from being a business owner or manager for a second, and think about purchasing decisions from your perspective as a consumer. Have you ever sought out advice from friends or family when thinking about a possible purchase? Of course, you have; whether you're asking your mom what she thinks about that used car or your brother John on what he considers to be the best smartphone, we've all experienced influencer marketing before we spend our money.

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Topics: Marketing

Four Key Questions to Ask about your own B2B Web Design

Posted by Chris Thornton on Oct 25, 2016 2:30:00 PM

We know that many businesses take the time and effort to create their own B2B web design. However, there are some key dangers which can inadvertently cause problems when they do. Here are four key questions you must ask about your website design.

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Topics: Website Design

The Top Advertising Mistakes You Must Avoid!

Posted by Amanda Thornton on Oct 18, 2016 2:00:00 PM

When you're launching your campaign, it's only natural to have high hopes. At the very least, you want to have some impact instead of nothing to show for your time, resources and money spent. With that in mind, take a look at some common advertising mistakes you need to avoid in your new marketing plan.

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Topics: Marketing, Target Market

Choosing A Business Location Strategically

Posted by Chris Thornton on Oct 4, 2016 2:30:00 PM

As a marketer, you must be aware that each of the 4Ps has a key role in getting consumers to buy your products. Even after making the right pricing decisions, promoting your product through the right channels and insuring that you have a high-quality product, you must select the correct distribution model. 

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Topics: Marketing, Target Market

How Digital Marketing Changed Everything

Posted by David Hardwick on Oct 4, 2016 10:37:33 AM

Marketing is exponentially more complex than it was even 10 years ago. Until a decade ago, marketing options were limited, especially when it came to digital marketing. Businesses relied heavily on signs and billboards, radio spots, and a select few could advertise on television. The vast majority of marketing was locally focused. Today, progressive mom-and-pops stores advertise on a global scale using a plethora of marketing options.

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Topics: Website Design, Marketing

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