--- title: B2B Marketing Insights | Open Path Digital (2) description: These articles give insight into B2B business development & sales growth strategy. Learn how marketing automation increases lead generation & sales leads. (2) --- # News & Insights     Filter by Tag Show All AI Analytic & Sales Strategy B2B Inbound Marketing Buyer's Journey Email Marketing HubSpot Marketing Tips & Tricks Our Work Pre-Acquisition Due Diligence RevOps Website Design [![Website Optimization](https://www.openpathdigital.com/hubfs/Blog_Images/Blog_0025/Blog%2025-1-182436-edited.jpeg) ](https://www.openpathdigital.com/blog/website-optimization-and-marketing-strategies) 2 min read #### [Website Optimization & Essential Social Media Marketing Strategies](https://www.openpathdigital.com/blog/website-optimization-and-marketing-strategies) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton: ](https://www.openpathdigital.com/blog/author/chris-thornton) June 5, 2023 Are you struggling to get traffic to your website? Crafting a powerful B2B website strategy that resonates with customers is essential for success in the digital age. Your website is the gateway to your brand, shaping perceptions and influencing... [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/website-optimization-and-marketing-strategies) [![B2B Website Strategy](https://www.openpathdigital.com/hubfs/Blog_Images/Blog_0018/NewBlog_18.jpg) ](https://www.openpathdigital.com/blog/four-key-questions-to-ask-b2b-web-design) 2 min read #### [Enhancing Your B2B Website Strategy: Four Key Questions to Consider](https://www.openpathdigital.com/blog/four-key-questions-to-ask-b2b-web-design) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): June 5, 2023 When it comes to your B2B website strategy, there are numerous factors to consider in order to create an effective and engaging online presence. In... [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/four-key-questions-to-ask-b2b-web-design) [![revops-consultant](https://www.openpathdigital.com/hs-fs/hubfs/iStock-1290123082.jpeg?width=2121&height=1414&name=iStock-1290123082.jpeg) ](https://www.openpathdigital.com/blog/revops-consultant) 2 min read #### [How to Use a RevOps Consultant in Business Strategy & Execution](https://www.openpathdigital.com/blog/revops-consultant) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): June 3, 2023 Recently, you may have come across the term Revenue Operations and may have done some research about what it is and how it can be helpful for your... [RevOps](https://www.openpathdigital.com/blog/topic/revops) [Read More](https://www.openpathdigital.com/blog/revops-consultant) [![hubspot_marketing_hub](https://www.openpathdigital.com/hubfs/Hubspot_marketing_hub.jpg) ](https://www.openpathdigital.com/blog/diagnose-and-fix-your-marketing-issues-with-hubspot-marketing-hub) 3 min read #### [Transform your marketing issues with HubSpot Marketing Hub Implementation](https://www.openpathdigital.com/blog/diagnose-and-fix-your-marketing-issues-with-hubspot-marketing-hub) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): May 30, 2023 You and your marketing team put in weeks of effort into crafting an incredible email campaign. The content was spot-on, the landing page graphics... [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [HubSpot](https://www.openpathdigital.com/blog/topic/hubspot) [Read More](https://www.openpathdigital.com/blog/diagnose-and-fix-your-marketing-issues-with-hubspot-marketing-hub) [![targeting_customers](https://www.openpathdigital.com/hubfs/taregting_customers.jpeg) ](https://www.openpathdigital.com/blog/targeting-customers) 2 min read #### [Customer Targeting Success: B2B VS B2C Content Marketing](https://www.openpathdigital.com/blog/targeting-customers) ![Picture of David Hardwick](https://www.openpathdigital.com/hs-fs/hubfs/David.jpg?width=30&name=David.jpg) [David Hardwick](https://www.openpathdigital.com/blog/author/david-hardwick): May 26, 2023 It may sound simple, but to create an effective marketing plan, businesses must first understand their potential customers and how to engage with... [Buyer's Journey](https://www.openpathdigital.com/blog/topic/buyers-journey) [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/targeting-customers) [![Marketing Automation Best Practices](https://www.openpathdigital.com/hs-fs/hubfs/Marketing%20Professionals.jpg?width=2309&height=1299&name=Marketing%20Professionals.jpg) ](https://www.openpathdigital.com/blog/business-sales-leads) 3 min read #### [Maximize Quality Sales Leads With Marketing Automation Best Practices](https://www.openpathdigital.com/blog/business-sales-leads) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): May 24, 2023 In today's fast-paced business landscape, generating and qualifying sales leads is crucial for sustained growth. However, the process can be... [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [HubSpot](https://www.openpathdigital.com/blog/topic/hubspot) [Read More](https://www.openpathdigital.com/blog/business-sales-leads) [![Growth Strategy Consulting](https://www.openpathdigital.com/hubfs/strategy_consulting.png) ](https://www.openpathdigital.com/blog/strategy-consulting) 3 min read #### [Transform Your Business With Growth Strategy Consulting](https://www.openpathdigital.com/blog/strategy-consulting) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): May 24, 2023 When acquiring or transforming a business for market leadership, your decisions require valuable input. Effective delegation is vital to your success... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [Pre-Acquisition Due Diligence](https://www.openpathdigital.com/blog/topic/pre-acquisition-due-diligence) [Read More](https://www.openpathdigital.com/blog/strategy-consulting) [![website_analytics](https://www.openpathdigital.com/hubfs/website_analytics.jpg) ](https://www.openpathdigital.com/blog/website-analytics-for-b2b-companies) 3 min read #### [How B2B Web Analytics Can Transform Your Business](https://www.openpathdigital.com/blog/website-analytics-for-b2b-companies) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): May 24, 2023 During the early days of the NBA, teams had a different approach to shooting. Back in the 2000-2001 season, three-point shots accounted for just a... [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [HubSpot](https://www.openpathdigital.com/blog/topic/hubspot) [Read More](https://www.openpathdigital.com/blog/website-analytics-for-b2b-companies) [![The Power of the B2B Lead Generation Funnel to Drive Sales Growth](https://www.openpathdigital.com/hubfs/Blog_Images/OP-New-leads-Blog-1.jpg) ](https://www.openpathdigital.com/blog/b2b-lead-generation-strategy) 3 min read #### [The Power of the B2B Lead Generation Funnel to Drive Growth](https://www.openpathdigital.com/blog/b2b-lead-generation-strategy) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): May 23, 2023 B2B Lead Generation Channel: Getting Started If your company has been successful in a specific region but is now losing existing customers and... [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Pre-Acquisition Due Diligence](https://www.openpathdigital.com/blog/topic/pre-acquisition-due-diligence) [Read More](https://www.openpathdigital.com/blog/b2b-lead-generation-strategy) [![B2B-Strategy-for-a-Powerful-Online-Presence-for-Businesses](https://www.openpathdigital.com/hubfs/B2B-Strategy-for-a-Powerful-Online-Presence-for-Businesses.jpg) ](https://www.openpathdigital.com/blog/online-presence-for-business) 3 min read #### [4 Steps to a Powerful Digital Presence Management Strategy](https://www.openpathdigital.com/blog/online-presence-for-business) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): May 17, 2023 Supercharge Your Online Presence and Crush the Competition! Is your company's online presence getting lost in the crowded digital landscape while the... [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [Pre-Acquisition Due Diligence](https://www.openpathdigital.com/blog/topic/pre-acquisition-due-diligence) [Read More](https://www.openpathdigital.com/blog/online-presence-for-business) [![B2B Email Marketing](https://www.openpathdigital.com/hubfs/b2b-email-marketing.png) ](https://www.openpathdigital.com/blog/everything-you-need-to-know-for-successful-b2b-email-marketing) 3 min read #### [B2B Email Marketing: The Ultimate Guide to Success](https://www.openpathdigital.com/blog/everything-you-need-to-know-for-successful-b2b-email-marketing) ![Picture of Luke Donahue](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Luke Donahue](https://www.openpathdigital.com/blog/author/luke-donahue): May 17, 2023 Are you struggling to achieve desired results with your B2B email marketing efforts? It's frustrating when your emails end up in spam folders, go... [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Email Marketing](https://www.openpathdigital.com/blog/topic/email-marketing) [Read More](https://www.openpathdigital.com/blog/everything-you-need-to-know-for-successful-b2b-email-marketing) [![storybrand_framework](https://www.openpathdigital.com/hubfs/storybrand_framework.jpeg) ](https://www.openpathdigital.com/blog/storybrand-b2b-brand-strategy) 2 min read #### [Is StoryBrand The Missing Piece in Your B2B Brand Strategy?](https://www.openpathdigital.com/blog/storybrand-b2b-brand-strategy) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): May 11, 2023 In the digital age, growing a business requires a strong sales and marketing strategy, a high-performing website, a content marketing strategy, and a... [Buyer's Journey](https://www.openpathdigital.com/blog/topic/buyers-journey) [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [Read More](https://www.openpathdigital.com/blog/storybrand-b2b-brand-strategy) [ Prev ](https://www.openpathdigital.com/blog/page/1) [1](https://www.openpathdigital.com/blog/page/1) [2](https://www.openpathdigital.com/blog/page/2) [3](https://www.openpathdigital.com/blog/page/3) [4](https://www.openpathdigital.com/blog/page/4) [5](https://www.openpathdigital.com/blog/page/5) [ Next ](https://www.openpathdigital.com/blog/page/3) ```json { "@context": "http://schema.org", "@type": "ProfessionalService", "name": "Open Path Digital Solutions, LLC", "description": "Open Path Digital is an Inbound B2B Marketing Agency with deep roots in Manufacturing, Industry and Distribution. Our Co-Founders have over 60 years of relevant experience and can speak your language as we build your marketing strategy. 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