2 min read
Molly Clark: December 29, 2021
Your organization has decided to take the plunge and has invested in HubSpot software. Now, where do you start? Are you plagued with questions like, “What’s the best way to leverage this software?” or “Will I get a return on my investment?” Or even,...
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2 min read
Molly Clark: October 5, 2021
So, your company needs customer relationship management software (or a CRM). You’re ready to get leads organized, increase your sales team’s production, and have a good return on your investment. But is it possible to find a great B2B CRM that can do...
5 min read
Luke Donahue: October 4, 2021
The last job I worked at before I started doing marketing full-time was actually for a plumbing company in Austin, Texas. It was a fun experience, and it was neat learning about the world of blue-collar tradesmen. Nevertheless, it is a difficult business...
3 min read
Molly Clark: September 14, 2021
Has this happened to you? In the midst of all that you have to do, you discover that your marketing team is capturing leads, but they are using the wrong messaging to capture the right leads. They are not educating your potential customers in a way that...
3 min read
Luke Donahue: September 12, 2021
So, you’ve completed your B2B blog strategy and your team has decided to write a series of blogs that relate to a core idea, relevant to your business. But, how and where do you start writing?
2 min read
Luke Donahue: September 7, 2021
When it comes to marketing your SaaS company, nothing is more effective at generating quality leads than an inbound marketing approach.
In this short blog, we’ll explain what inbound marketing is, what you need to implement an inbound marketing...
4 min read
Amanda Thornton: September 5, 2021
It is not likely that searchers who land on your blog are actually there to read the whole thing. These people are looking for a specific piece of content that answers their question. The blog needs to be easily skimmable so readers can sift through...
5 min read
Crystal Huss: September 2, 2021
If you're like most B2B companies, organic website traffic is the number one driver of traffic to your blog. With that in mind, the best way to boost organic website traffic is to amplify what is already working. This means finding what keywords are...
5 min read
Luke Donahue: September 2, 2021
Your company's blog can be a powerful tool for letting eager searchers know that your business has the products and services they need to resolve their problem or capitalize on an opportunity. And, while your blog post may provide valuable information in...
3 min read
Luke Donahue: September 2, 2021
So, you’ve written a great blog that will help educate potential leads and delight your current customers. Excellent! Now, what's next? How do you know if your blog was a hit?
4 min read
Amanda Thornton: August 30, 2021
So, you’ve developed great software that serves a specific need in your industry, and now you want the world to know about it. While there are many ways to market your SaaS offering, the best place to start is with a great website.
In this blog, we’ll...
3 min read
Molly Clark: August 24, 2021
Losing a lead is a big deal. What’s worse is if you lose the lead yourself. And I don’t mean by your sales team working the lead and then they decide to go another direction with a different company.
What I’m talking about is when the lead simply...
