2 min read
Chris Thornton: May 8, 2023
As a small-to-medium-sized B2B company, you may feel constrained by your geographic location and limited budget. However, the reality is that successful B2B companies are expanding their market reach by employing a digital platform and inbound...
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2 min read
Chris Thornton: May 5, 2023
Your business software is a highly valuable and unique product specifically tailored to meet the needs of your target industry. As a result,...
1 min read
Chris Thornton: April 30, 2023
As a co-founder of Open Path Digital, I enjoy fascinating conversations with business owners and C-level marketing/sales professionals. Almost...
2 min read
Nancy Kirchoff: April 23, 2023
As a B2B company, you understand the challenges of gaining visibility, generating leads, and driving revenue growth. In today's digital age, where...
2 min read
Nancy Kirchoff: April 23, 2023
As a B2B business, you know how challenging it can be to stand out in a crowded market. You need to present your brand in a way that communicates...
2 min read
Nancy Kirchoff: April 23, 2023
Imagine owning a B2B company that provides the best products and services. You have a solid sales team, a great reputation, and loyal customers....
2 min read
Nancy Kirchoff: April 23, 2023
Choosing a B2B marketing consultant can be a daunting task. With so many self-proclaimed "marketing gurus" out there, finding someone who can...
2 min read
Chris Thornton: April 22, 2023
If you're running a business, you know that generating revenue is your company's primary goal. And as your company has grown, you may have noticed...
3 min read
Nancy Kirchoff: April 22, 2023
From due diligence to post-acquisition support, there are countless considerations to remember when acquiring a new business unit. With the rise of...
3 min read
Nancy Kirchoff: April 18, 2023
Could hiring a Fractional CMO be your next best move? Successful small and mid-size enterprises (SMEs) often look for ways to take their businesses...
3 min read
Cody Jackson: April 11, 2023
So, you’ve opened a gym and are ready to start getting your name out there. And, while you may have signs, posters, and flyers advertising your...
2 min read
Nancy Kirchoff: March 6, 2023
A major component of digital due diligence is completing a management Interview. The focus is to uncover how the pre-acquisition lead-to-cash...
