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News & Insights

 

 

2 min read

How to do B2B SaaS Lead Generation

The software you offer businesses is a high-margin product made for a unique purpose that is highly useful and relevant to your target industry. Getting qualified leads is vital to your business, perhaps more so than any other B2B company.

In this...

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b2b-saas-seo

3 min read

Your Strategy for B2B SaaS SEO

In the 2000 film The Patriot, Mel Gibson’s character, Benjamin Martin, teaches his sons how to properly aim a rifle. As the boys ready their targets Martin reminds them, “Aim small, miss small.”

 

This iconic scene is also reflective of an effective SEO...

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gdpr-b2b-saas

3 min read

GDPR and Your B2B SaaS Company

When it comes to marketing your SaaS company, you know that those who need your software are a very niche market and incredibly difficult (and expensive) to find and sell to. As if this wasn’t enough of a challenge for you, the slew of consumer privacy...

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hubspot_marketing_hub

3 min read

Diagnose and Fix Your Marketing Issues with Hubspot Marketing Hub

You and your marketing team spent weeks toiling over an amazing email campaign. The content was perfect. The graphics for the landing page were gorgeous. You had the right targeted list assigned. You were ready for the new leads to come rolling in for...

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b2b_saas_marketing

5 min read

A Complete Guide to B2B SaaS Marketing

When you developed your software for other businesses to use, you did it with a particular purpose in mind. You saw a need that hindered the industry and you wanted to help so you put your technical skills to the test to make companies more productive...

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hubspot_onboarding

3 min read

A Quick Overview of HubSpot Onboarding & Why it's Helpful

As your company looks to establish itself on the web and manage a sales pipeline through a competent CRM, you’ve likely found and/or are currently using HubSpot to amplify the potential of your online presence. And, while this CRM has some useful HubSpot...

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storybrand_framework

4 min read

Why the Storybrand Framework Isn’t Working for Your Business

Like most companies in the modern digital age, you’ve done your research and have a firm understanding of what it takes to grow your business online:

 

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b2b_content_marketing

3 min read

Best B2B Content Marketing Practices Your Company Should Implement

When creating or updating your website, B2B content marketing is something that should be prioritized above all else. Ideally, your online content should have high SEO since most people use search engines to find solutions to their problems. 

 

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13 min read

How to Improve B2B Website Traffic through Blogging

Your blog can be a powerful tool for letting eager searchers know that your company has the products and services they need to resolve their problems or capitalize on an opportunity. And, while your blog post may provide valuable information in and of...

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content_marketing_packages

5 min read

The Best Content Marketing Packages for B2B Companies

You may have heard the mantra, “Content is King,” In the world of online marketing, this simply means that in terms of getting your business discovered, your most effective way of drawing attention to your site is through the various content offers you...

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strategy_framework

5 min read

Your Guide to Building a Marketing Strategy Framework + Free Template!

The COVID-19 pandemic has forced all of us in the marketing world to rethink the way we build relationships with our customers and acquire new leads. Previous ways of building out a digital marketing strategy framework simply won’t do in this “new...

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strategy_consulting

3 min read

Business Transformation Through Strategy Consulting

When it comes to acquiring a new business or transforming an existing one through market leadership, you need a lot of input in order to make the right business decisions. As an acquisition manager or CEO, you have a lot on your plate so the need to...

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