2 min read
Chris Thornton: August 11, 2021
The software you offer businesses is a high-margin product made for a unique purpose that is highly useful and relevant to your target industry. Getting qualified leads is vital to your business, perhaps more so than any other B2B company.
In this...
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3 min read
Luke Donahue: August 11, 2021
In the 2000 film The Patriot, Mel Gibson’s character, Benjamin Martin, teaches his sons how to properly aim a rifle. As the boys ready their targets Martin reminds them, “Aim small, miss small.”
This iconic scene is also reflective of an effective SEO...
3 min read
Luke Donahue: August 11, 2021
When it comes to marketing your SaaS company, you know that those who need your software are a very niche market and incredibly difficult (and expensive) to find and sell to. As if this wasn’t enough of a challenge for you, the slew of consumer privacy...
3 min read
Molly Clark: July 29, 2021
You and your marketing team spent weeks toiling over an amazing email campaign. The content was perfect. The graphics for the landing page were gorgeous. You had the right targeted list assigned. You were ready for the new leads to come rolling in for...
5 min read
Luke Donahue: July 29, 2021
When you developed your software for other businesses to use, you did it with a particular purpose in mind. You saw a need that hindered the industry and you wanted to help so you put your technical skills to the test to make companies more productive...
3 min read
Luke Donahue: July 19, 2021
As your company looks to establish itself on the web and manage a sales pipeline through a competent CRM, you’ve likely found and/or are currently using HubSpot to amplify the potential of your online presence. And, while this CRM has some useful HubSpot...
4 min read
Crystal Huss: May 17, 2021
Like most companies in the modern digital age, you’ve done your research and have a firm understanding of what it takes to grow your business online:
3 min read
Open Path: May 11, 2021
When creating or updating your website, B2B content marketing is something that should be prioritized above all else. Ideally, your online content should have high SEO since most people use search engines to find solutions to their problems.
13 min read
Open Path: April 22, 2021
Your blog can be a powerful tool for letting eager searchers know that your company has the products and services they need to resolve their problems or capitalize on an opportunity. And, while your blog post may provide valuable information in and of...
5 min read
Luke Donahue: April 15, 2021
You may have heard the mantra, “Content is King,” In the world of online marketing, this simply means that in terms of getting your business discovered, your most effective way of drawing attention to your site is through the various content offers you...
5 min read
Open Path: April 8, 2021
The COVID-19 pandemic has forced all of us in the marketing world to rethink the way we build relationships with our customers and acquire new leads. Previous ways of building out a digital marketing strategy framework simply won’t do in this “new...
3 min read
Open Path: April 6, 2021
When it comes to acquiring a new business or transforming an existing one through market leadership, you need a lot of input in order to make the right business decisions. As an acquisition manager or CEO, you have a lot on your plate so the need to...
