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News & Insights

 

 

2 min read

How to Audit Your Lead-to-Cash Process

A major component of digital due diligence is completing a management Interview. The focus is to uncover how the pre-acquisition lead-to-cash process is performing. Surprises may significantly impact future spin-up costs and the time required to...

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strategic-business-plan

2 min read

Have you Built a Strategic Business Plan and Budget?

A strategic plan framework identifies the strategies and operations during spin-up that could drive or hinder marketing performance, providing insight into potential marketing problems while uncovering new sales and marketing opportunities.

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digital-due-diligence

3 min read

Digital Due Diligence: M&A Acquisition & B2B Lead Generation

B2B Lead Generation assets will fuel your acquisition’s digital presence and future value creation.

One of the most significant areas of concern during an acquisition is the failure to identify and capture existing lead-generating digital assets.

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actionable-intelligence

4 min read

Actionable Intelligence & Competitive B2B Go-To-Market Strategies

The second step in digital due diligence is to examine how your potential competitors have structured their B2B go-to-market strategy.

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Building a Competitive Positioning matrix

3 min read

Digital Due Diligence: Building A Competitive Matrix

One of the most significant steps in the M&A process is analyzing and valuing acquisition targets. Completing a competitive positioning matrix and utilizing digital search data during pre-acquisition can help you learn about your target company’s...

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b2b-web-design-agency

3 min read

Searching for a B2B Web Design Agency that Drives Results?

Have you ever visited a cluttered website with contrasting colors or a layout that made it hard to navigate? Your initial response was likely to move on to the next website listed in the search results. Effective B2B website development can be the...

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b2b-engagement-marketing

2 min read

B2B Engagement Marketing: The ESG Approach

Engagement marketing is a great way to spread the word about your business – and it’s not just for B2C companies. More and more B2B companies are jumping in on the action by taking up ESG causes. In this blog, we’ll look at B2B engagement marketing and...

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b2b-brand-strategy

3 min read

How to Craft a Successful B2B Brand Strategy

Creating a B2B brand strategy isn’t easy. With so many products and customers, you may find it difficult to ensure that your product messaging is aligned with your other marketing efforts. It’s hard to get organized when there is so much to define and...

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digital-marketing-audit

3 min read

How to Perform a Digital Marketing Audit (with Template)

As you well know, going digital has become the primary way businesses engage prospects, qualify leads, and complete sales. But how do you know if what you’re doing is working? The answer: a digital marketing audit.

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digital-marketing-for-nonprofits

2 min read

Digital Marketing for Non-Profits: Get Found by Donors & Clients

Non-profit work is not for the faint of heart. Every day you see the hard stuff of life, both the best and the worst that the world has to offer. You fight for your clients and try to help them in the best ways your organization can, all within certain...

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tech-stack-audit

2 min read

Fix Your IT Budget with a Tech-Stack Audit

If you’re like most businesses, the software you use is the lifeblood of your work. Having the right software tools allows you to automate mundane tasks, enhance basic work functions, and unlock new capabilities so you can increase productivity and make...

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b2b-marketing-services

5 min read

Which B2B Marketing Services Do I Need For My Business?

So, you’ve built a great product or service that is helping business professionals out. You’ve put in the time, energy, and effort to establish a loyal customer base, but your business growth has grown somewhat stagnant. What’s next? How can you continue...

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