--- title: B2B Marketing Insights | Open Path Digital description: These articles give insight into B2B business development & sales growth strategy. Learn how marketing automation increases lead generation & sales leads. --- # News & Insights     Filter by Tag Show All AI Analytic & Sales Strategy B2B Inbound Marketing Buyer's Journey Email Marketing HubSpot Marketing Tips & Tricks Our Work Pre-Acquisition Due Diligence RevOps Website Design [![b2b-saas-startup](https://www.openpathdigital.com/hs-fs/hubfs/iStock-1491196684.jpg?width=2237&height=1340&name=iStock-1491196684.jpg) ](https://www.openpathdigital.com/blog/b2b-saas-startup) 3 min read #### [Marketing Your B2B SaaS Startup: A Quick Spin-up Guide](https://www.openpathdigital.com/blog/b2b-saas-startup) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path: ](https://www.openpathdigital.com/blog/author/open-path) April 15, 2024 You’ve worked countless hours developing your new software and are ready to put it out to the world. The process may seem simple – your software solves a major problem – so it should be an easy sell. But, in today’s oversaturated market, marketing a... [Pre-Acquisition Due Diligence](https://www.openpathdigital.com/blog/topic/pre-acquisition-due-diligence) [Read More](https://www.openpathdigital.com/blog/b2b-saas-startup) [![digital-marketing-for-manufacturers](https://www.openpathdigital.com/hs-fs/hubfs/Engineers%20in%20mechanical%20factory%20reading%20instructions.jpeg?width=1000&height=666&name=Engineers%20in%20mechanical%20factory%20reading%20instructions.jpeg) ](https://www.openpathdigital.com/blog/digital-marketing-for-manufacturers) 3 min read #### [Digital Marketing for Manufacturers](https://www.openpathdigital.com/blog/digital-marketing-for-manufacturers) ![Picture of Luke Donahue](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Luke Donahue](https://www.openpathdigital.com/blog/author/luke-donahue): February 9, 2024 In the old days of sales in the manufacturing industry, it was all about having a representative commissioned to a territory to find new leads and... [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [Email Marketing](https://www.openpathdigital.com/blog/topic/email-marketing) [Read More](https://www.openpathdigital.com/blog/digital-marketing-for-manufacturers) [![b2b-sales-consulting](https://www.openpathdigital.com/hs-fs/hubfs/iStock-1156574440.jpeg?width=2121&height=1414&name=iStock-1156574440.jpeg) ](https://www.openpathdigital.com/blog/b2b-sales-consulting) 3 min read #### [B2B Sales Consulting: Do You Need It & How It Works](https://www.openpathdigital.com/blog/b2b-sales-consulting) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): February 5, 2024 If your sales team faces challenges in consistently reaching revenue goals or closing deals, hiring a B2B sales consultant could be a viable solution. [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [Read More](https://www.openpathdigital.com/blog/b2b-sales-consulting) [![Using ChatGPT To Build A Website](https://www.openpathdigital.com/hs-fs/hubfs/Young%20female%20businesswoman%20in%20the%20office.jpeg?width=1000&height=667&name=Young%20female%20businesswoman%20in%20the%20office.jpeg) ](https://www.openpathdigital.com/blog/using-chatgpt-to-build-a-website-make) 3 min read #### [The Benefits & Challenges of Using ChatGPT to Build a Website](https://www.openpathdigital.com/blog/using-chatgpt-to-build-a-website-make) ![Picture of Nancy Kirchoff](https://www.openpathdigital.com/hs-fs/hubfs/Headshot%20NK.jpg?width=30&name=Headshot%20NK.jpg) [Nancy Kirchoff](https://www.openpathdigital.com/blog/author/nancy-kirchoff): November 16, 2023 The idea of a ChatGPT website builder is undoubtedly intriguing. You know that having a well-designed website is crucial for the success of any B2B... [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [AI](https://www.openpathdigital.com/blog/topic/ai) [Read More](https://www.openpathdigital.com/blog/using-chatgpt-to-build-a-website-make) [![AI for Private Equity](https://www.openpathdigital.com/hs-fs/hubfs/woman%20investment%20consultant%20analyzing%20company%20annual%20financial%20report%20balance%20sheet%20statement%20working%20with%20documents%20graphs.%20Stock%20market%2c%20office%2c%20tax%2c%20education%20concept.%20Hands%20with%20charts%20papers.jpeg?width=1000&height=667&name=woman%20investment%20consultant%20analyzing%20company%20annual%20financial%20report%20balance%20sheet%20statement%20working%20with%20documents%20graphs.%20Stock%20market%2c%20office%2c%20tax%2c%20education%20concept.%20Hands%20with%20charts%20papers.jpeg) ](https://www.openpathdigital.com/blog/ai-for-private-equity) 2 min read #### [AI for Private Equity Portfolio Management: A Game Changer](https://www.openpathdigital.com/blog/ai-for-private-equity) ![Picture of Nancy Kirchoff](https://www.openpathdigital.com/hs-fs/hubfs/Headshot%20NK.jpg?width=30&name=Headshot%20NK.jpg) [Nancy Kirchoff](https://www.openpathdigital.com/blog/author/nancy-kirchoff): November 16, 2023 In the world of mergers and acquisitions, the role of private equity is indispensable. Private equity firms invest in private companies with the aim... [Pre-Acquisition Due Diligence](https://www.openpathdigital.com/blog/topic/pre-acquisition-due-diligence) [RevOps](https://www.openpathdigital.com/blog/topic/revops) [AI](https://www.openpathdigital.com/blog/topic/ai) [Read More](https://www.openpathdigital.com/blog/ai-for-private-equity) [![AI-Sales Assistant to Boost Sales](https://www.openpathdigital.com/hs-fs/hubfs/Webinar%20Blog%202.png?width=1200&height=566&name=Webinar%20Blog%202.png) ](https://www.openpathdigital.com/blog/the-ultimate-ai-sales-assistant-to-supercharge-your-sales) 3 min read #### [The Ultimate AI-Sales Assistant To Supercharge Your Sales](https://www.openpathdigital.com/blog/the-ultimate-ai-sales-assistant-to-supercharge-your-sales) ![Picture of Nancy Kirchoff](https://www.openpathdigital.com/hs-fs/hubfs/Headshot%20NK.jpg?width=30&name=Headshot%20NK.jpg) [Nancy Kirchoff](https://www.openpathdigital.com/blog/author/nancy-kirchoff): October 23, 2023 Are you tired of struggling to meet sales targets and being bogged down by inefficient quoting processes? Our recent "Empower Your Sales Team with... [AI](https://www.openpathdigital.com/blog/topic/ai) [Read More](https://www.openpathdigital.com/blog/the-ultimate-ai-sales-assistant-to-supercharge-your-sales) [![sales-ai-enablement](https://www.openpathdigital.com/hs-fs/hubfs/Double%20exposure%20of%20businessman%20hand%20working%20with%20new%20modern%20computer%20and%20business%20strategy%20as%20concept.jpeg?width=1000&height=667&name=Double%20exposure%20of%20businessman%20hand%20working%20with%20new%20modern%20computer%20and%20business%20strategy%20as%20concept.jpeg) ](https://www.openpathdigital.com/blog/ai-sales-enablement) 3 min read #### [Boost Sales with AI Enablement, ChatGPT, & Intelligent Quote-to-Cash](https://www.openpathdigital.com/blog/ai-sales-enablement) ![Picture of Nancy Kirchoff](https://www.openpathdigital.com/hs-fs/hubfs/Headshot%20NK.jpg?width=30&name=Headshot%20NK.jpg) [Nancy Kirchoff](https://www.openpathdigital.com/blog/author/nancy-kirchoff): July 20, 2023 Generating complex quotes and proposals is challenging for many sales teams. This manual and time-consuming process leads to delays and the risk of... [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [HubSpot](https://www.openpathdigital.com/blog/topic/hubspot) [AI](https://www.openpathdigital.com/blog/topic/ai) [Read More](https://www.openpathdigital.com/blog/ai-sales-enablement) [![How-to-Use-Hashtags-Effectively](https://www.openpathdigital.com/hubfs/How-to-Use-Hashtags-Effectively.jpg) ](https://www.openpathdigital.com/blog/how-to-use-hashtags-effectively) 2 min read #### [B2B Solutions: How to Use Social Media Marketing Hashtags Effectively](https://www.openpathdigital.com/blog/how-to-use-hashtags-effectively) ![Picture of Open Path](https://www.openpathdigital.com/hs-fs/hubfs/OP-Logo-4.jpg?width=30&name=OP-Logo-4.jpg) [Open Path](https://www.openpathdigital.com/blog/author/open-path): July 3, 2023 How To Use Marketing Hashtags Effectively We find ourselves in the midst of the digital age, where marketing plays a crucial role. In this era,... [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Marketing Tips & Tricks](https://www.openpathdigital.com/blog/topic/marketing-tips-tricks) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/how-to-use-hashtags-effectively) [![HubSpot CRM Onboarding](https://www.openpathdigital.com/hubfs/hubspot_onboarding.jpeg) ](https://www.openpathdigital.com/blog/hubspot-onboarding-overview) 3 min read #### [A Quick Overview of HubSpot CRM Onboarding & Why it's Helpful](https://www.openpathdigital.com/blog/hubspot-onboarding-overview) ![Picture of Luke Donahue](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Luke Donahue](https://www.openpathdigital.com/blog/author/luke-donahue): June 28, 2023 As your company aims to establish its online presence and effectively manage its sales pipeline through a capable CRM, it's highly likely that you... [Buyer's Journey](https://www.openpathdigital.com/blog/topic/buyers-journey) [Email Marketing](https://www.openpathdigital.com/blog/topic/email-marketing) [HubSpot](https://www.openpathdigital.com/blog/topic/hubspot) [Read More](https://www.openpathdigital.com/blog/hubspot-onboarding-overview) [![B2B Salesforce Lead Gen Opportunities](https://www.openpathdigital.com/hubfs/Digital%20Marketing%20Strategy.png) ](https://www.openpathdigital.com/blog/increase-sales-with-digital-marketing-strategy) 3 min read #### [Empower Your B2B Salesforce: Automate Lead Gen and Increase Sales!](https://www.openpathdigital.com/blog/increase-sales-with-digital-marketing-strategy) ![Picture of Chris Thornton](https://www.openpathdigital.com/hs-fs/hubfs/2019%20Redesign/About%20Page/Chris-1.jpg?width=30&name=Chris-1.jpg) [Chris Thornton](https://www.openpathdigital.com/blog/author/chris-thornton): June 27, 2023 Let's face it. Your sales team is tired. They're tired of high-level decision makers being inaccessible. They're tired of being handed poor leads... [Analytic & Sales Strategy](https://www.openpathdigital.com/blog/topic/analytic-sales-strategy) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Email Marketing](https://www.openpathdigital.com/blog/topic/email-marketing) [Read More](https://www.openpathdigital.com/blog/increase-sales-with-digital-marketing-strategy) [![ai-powered-services](https://www.openpathdigital.com/hs-fs/hubfs/iStock-1491458341.jpeg?width=2121&height=1414&name=iStock-1491458341.jpeg) ](https://www.openpathdigital.com/blog/ai-powered-services) 2 min read #### [How AI-Powered Services Are Accelerating B2B Growth](https://www.openpathdigital.com/blog/ai-powered-services) ![Picture of Nancy Kirchoff](https://www.openpathdigital.com/hs-fs/hubfs/Headshot%20NK.jpg?width=30&name=Headshot%20NK.jpg) [Nancy Kirchoff](https://www.openpathdigital.com/blog/author/nancy-kirchoff): June 6, 2023 Are you feeling overwhelmed by the concept of artificial intelligence (AI) and its potential impact on your business? You're not alone. With the... [AI](https://www.openpathdigital.com/blog/topic/ai) [Read More](https://www.openpathdigital.com/blog/ai-powered-services) [![B2B Digital Transformation](https://www.openpathdigital.com/hubfs/Blog_Images/Blog_0019/NewBlog_19-1-223836-edited.jpg) ](https://www.openpathdigital.com/blog/how-digital-marketing-changed-everything) 1 min read #### [The Impact of B2B Digital Transformation on Modern Marketing](https://www.openpathdigital.com/blog/how-digital-marketing-changed-everything) ![Picture of David Hardwick](https://www.openpathdigital.com/hs-fs/hubfs/David.jpg?width=30&name=David.jpg) [David Hardwick](https://www.openpathdigital.com/blog/author/david-hardwick): June 5, 2023 Are you feeling overwhelmed by the constantly evolving marketing landscape? Discover how B2B digital transformation can revolutionize your approach. [Website Design](https://www.openpathdigital.com/blog/topic/website-design) [Buyer's Journey](https://www.openpathdigital.com/blog/topic/buyers-journey) [B2B Inbound Marketing](https://www.openpathdigital.com/blog/topic/b2b-inbound-marketing) [Read More](https://www.openpathdigital.com/blog/how-digital-marketing-changed-everything) [1](https://www.openpathdigital.com/blog/page/1) [2](https://www.openpathdigital.com/blog/page/2) [3](https://www.openpathdigital.com/blog/page/3) [4](https://www.openpathdigital.com/blog/page/4) [5](https://www.openpathdigital.com/blog/page/5) [ Next ](https://www.openpathdigital.com/blog/page/2) ```json { "@context": "http://schema.org", "@type": "ProfessionalService", "name": "Open Path Digital Solutions, LLC", "description": "Open Path Digital is an Inbound B2B Marketing Agency with deep roots in Manufacturing, Industry and Distribution. Our Co-Founders have over 60 years of relevant experience and can speak your language as we build your marketing strategy. Warm Sales Ready Lead Generation and Rep Performance Tracking – It is Achievable!", "image": "https://www.openpathdigital.com/hs-fs/hubfs/2017%20Redesign/About/Team-Picture-Full2.jpg?t=1535577040014&width=1000&height=644&name=Team-Picture-Full2.jpg", "logo": "https://www.openpathdigital.com/hs-fs/hubfs/openpathdigital_Nov2016/Image/Save-for-web-open-path-logo-horiz-bright-teal-and-dark-green.png?t=1535577040014&width=2720&height=666&name=Save-for-web-open-path-logo-horiz-bright-teal-and-dark-green.png", "priceRange" : "Starting at $5,000", "url": "https://www.openpathdigital.com/", "telephone": "855-333-7284", "sameAs": ["https://twitter.com/openpathdigital","https://www.linkedin.com/company/open-path-digital-solutions/","https://www.facebook.com/openpathdigital/"], "address": { "@type": "PostalAddress", "addressLocality": "Temple", "postalCode": "76501", "addressCountry": "United States" } } ```