2 min read
Nancy Kirchoff: March 6, 2023
A major component of digital due diligence is completing a management Interview. The focus is to uncover how the pre-acquisition lead-to-cash process is performing. Surprises may significantly impact future spin-up costs and the time required to...
2 min read
Nancy Kirchoff: March 1, 2023
A strategic plan framework identifies the strategies and operations during spin-up that could drive or hinder marketing performance, providing insight into potential marketing problems while uncovering new sales and marketing opportunities.
3 min read
Nancy Kirchoff: March 1, 2023
B2B Lead Generation assets will fuel your acquisition’s digital presence and future value creation.
One of the most significant areas of concern during an acquisition is the failure to identify and capture existing lead-generating digital assets.
4 min read
Nancy Kirchoff: February 24, 2023
The second step in digital due diligence is to examine how your potential competitors have structured their B2B go-to-market strategy.
3 min read
Nancy Kirchoff: February 24, 2023
One of the most significant steps in the M&A process is analyzing and valuing acquisition targets. Completing a competitive positioning matrix and utilizing digital search data during pre-acquisition can help you learn about your target company’s...
3 min read
Nancy Kirchoff: September 7, 2022
Have you ever visited a cluttered website with contrasting colors or a layout that made it hard to navigate? Your initial response was likely to move on to the next website listed in the search results. Effective B2B website development can be the...
2 min read
Molly Clark: April 7, 2022
Engagement marketing is a great way to spread the word about your business – and it’s not just for B2C companies. More and more B2B companies are jumping in on the action by taking up ESG causes. In this blog, we’ll look at B2B engagement marketing and...
3 min read
Molly Clark: March 22, 2022
Creating a B2B brand strategy isn’t easy. With so many products and customers, you may find it difficult to ensure that your product messaging is aligned with your other marketing efforts. It’s hard to get organized when there is so much to define and...
3 min read
Chris Thornton: March 14, 2022
As you well know, going digital has become the primary way businesses engage prospects, qualify leads, and complete sales. But how do you know if what you’re doing is working? The answer: a digital marketing audit.
2 min read
Molly Clark: March 10, 2022
Non-profit work is not for the faint of heart. Every day you see the hard stuff of life, both the best and the worst that the world has to offer. You fight for your clients and try to help them in the best ways your organization can, all within certain...
2 min read
David Hardwick: February 17, 2022
If you’re like most businesses, the software you use is the lifeblood of your work. Having the right software tools allows you to automate mundane tasks, enhance basic work functions, and unlock new capabilities so you can increase productivity and make...
5 min read
Open Path: January 19, 2022
So, you’ve built a great product or service that is helping business professionals out. You’ve put in the time, energy, and effort to establish a loyal customer base, but your business growth has grown somewhat stagnant. What’s next? How can you continue...
