Industry News and Insights

The Facts: B2B Business Development Strategy is Shifting

Posted by Chris Thornton on Sep 7, 2017 9:33:38 AM

Manufacturing and other Industrial based companies have historically focused primarily on marketing their products through manufacturers reps and dealers. Recent data forecasts a major shift in how industrial companies plan to implement their B2B Business Development Strategy over the next five years.

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Topics: Manufacturing, Marketing

Why Saying NO to Unwanted B2B Leads Can Save Your Company!

Posted by Chris Thornton on May 5, 2017 11:14:26 AM

 

I was meeting with a new client recently. The question I asked was, “What % of your B2B leads converted into sales for your company?” The answer was that after spending the time to research, capture the lead and quote, only around 10% of their leads converted to new business. We both agreed that a 90% failure rate was dragging down the sales team and was a major factor in missed growth opportunities.

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Topics: Manufacturing, Marketing, Sales

The Art Behind Generating the Right B2B Sales Leads

Posted by Chris Thornton on Mar 28, 2017 1:43:19 PM

 

 We all know what a bad sales lead feels like after 20 seconds of conversation. You have interrupted someone’s busy day, they don’t want to talk to you and simply want you to go away. Truth told, now that you are in this uncomfortable situation, you don’t enjoy talking to them either. Data shows that your sales team spends 25% of their time getting ready for this call with a 90% rejection rate to cold outreach. 

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Topics: Marketing, Manufacturing

3 Need to Know B2B Lead Generation Tips for 2017

Posted by Chris Thornton on Mar 7, 2017 1:00:00 PM

As a co-founder of Open Path Digital, I enjoy fascinating conversations with business owners and C-level marketing/sales professionals. Almost universally, those conversations evolve into focusing on boosting B2B lead generation for profitable growth. Secondly, as we dig a little deeper I hear success stories about how the company dominates a certain niche. Shouldn’t a company that dominates a niche with strong engineering product design, a strong corporate strategy in a rapidly growing market or sometimes just plain luck be awash with prospective clients knocking at the door? In the midst of their success, three major factors surrounding B2B lead generation continually come up that cause concern. 

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Topics: Marketing, Manufacturing

3 Key Marketing Resources You Shouldn't Overlook

Posted by Chris Thornton on Jan 31, 2017 11:05:40 PM

 

In digital marketing services, the goal is to always be tracking, analyzing, and refining the B2B marketing strategy in place. No matter how polished a marketing system may be, there is always room for improvement. It is important to be able to notice and react to changes that will occur for the better or for the worse in the digital environment. Whether through an in-house marketing department or a digital marketing agency, here are three areas to monitor that will make the most of your marketing resources. 

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Topics: Marketing

Are Your Manufacturers Representatives Obsolete?

Posted by Chris Thornton on Jan 10, 2017 8:47:31 PM

Many manufacturing companies find that bringing on an experienced manufacturers representative can stimulate sales rapidly in a new territory. Sales reps spend years building trust and relationships with companies that you would like to work with. With the fresh contacts and relationships that the new manufacturer representative brings to your sales team, their value is obvious.

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Topics: Marketing

4 Steps to Better Customer Engagement

Posted by Amanda Thornton on Jan 3, 2017 6:03:04 PM

As customers become better informed and more attentive to the products they buy and who they buy them from, customer engagement becomes increasingly important to maintaining a healthy, durable brand. To achieve a high level of customer engagement and push your brand to its upper limits, you need to take these four steps. 

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Topics: Marketing

Delight Repeat Customers Using These 4 Simple Techniques

Posted by Chris Thornton on Dec 27, 2016 2:30:00 PM

 

One of the easiest ways to insure your business continues to grow and excel is to impress your repeat customers! Whether you are a digital marketing agency, a web development business, or a just a business that wants to grow; using these four simple steps on how to attract customers and keep repeat business will set your company up for success!

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Topics: Marketing, Sales

Increase B2B Sales by Generating Leads with Content Targeting

Posted by Amanda Thornton on Dec 20, 2016 2:30:00 PM

 

It’s easy to read a few marketing articles and understand that content targeting has quickly become dominant as the digital marketing service of choice. However, to truly succeed in generating leads and increasing B2B sales, you need to wield content with accuracy. 

That’s where content targeting comes into play; as you would with any other form of marketing or B2B sales, you need to view your prospects online according to their segment and deliver a message tailored to bringing those specific people to a specific end goal.

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Topics: Marketing, Sales, Target Market, Website Design

Website Optimization and Essential Social Media Marketing Strategies

Posted by Chris Thornton on Dec 13, 2016 2:30:00 PM

 

Building a strong B2B website that connects with customers is important. Beyond this though, you need to have a website that search engines rank highly. If you fail to boost your website optimization, you'll fall behind the competition, which in turn can cost you clients and sales. In connection with this, social media is directly intertwined with how you interact with potential clients. By boosting website optimization and taking advantage of essential social media practices, you'll increase viewership of your content while attracting desirable customers in your key demographics. 

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Topics: Marketing, Website Design

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