When you're launching your campaign, it's only natural to have high hopes. At the very least, you want to have some impact instead of nothing to show for your time, resources and money spent. With that in mind, take a look at some common advertising mistakes you need to avoid in your new marketing plan.
Not Thinking Things Through..
A good advertisement will engage the viewer, making them think or laugh, such as the popular "Most Interesting Man in the World" spots from beer brand Dos Equis. These clever ads connected to the main product while amusing the audience, and they were memorable.
On the other end of the spectrum, we have the disastrous ad campaign for Amazon's "Man in the High Castle," a series that explores an alternate reality in which Adolf Hitler won World War II. For the campaign, Amazon outfitted subway cars in New York City with Nazi insignias, which naturally confused and upset riders. It was memorable, but in not a good way.
When it comes to your ads, you've got to consider all the angles. Without any context, the "Man in the High Castle" ads were simply offensive, something that should have been realized before the campaign rolled out. This rule also applies to phrases, words and colors, since these can have different meanings in various places and cultures. It’s important to know who your buyer is before launching any advertising campaign.
Losing the Message