Industry News and Insights

It's common practice in today's society for people to solve problems or questions with a quick internet search. We have all in a moment of uncertainty dashed to a search engine. We have come to trust Google, Bing, or Yahoo, to quickly answer our burning questions, find directions, or look for that news article we keep hearing of throughout our day.

It’s easy to read a few marketing articles and understand that content targeting has quickly become dominant as the digital marketing service of choice. However, to truly succeed in generating leads and increasing B2B sales, you need to wield content with accuracy. 

Here at Open Path Digital, we could talk about the benefits of B2B marketing strategies, digital marketing services and effective B2B website design until the cows come home. It's what we do, after all.

But, despite the requirement for modern businesses to have a diverse marketing strategy incorporating multiple channels, word of mouth marketing can still be a highly effective way of advertising your services and attracting new clients. According to

When you're launching your campaign, it's only natural to have high hopes. At the very least, you want to have some impact instead of nothing to show for your time, resources and money spent. With that in mind, take a look at some common advertising mistakes you need to avoid in your new marketing plan.

As a marketer, you must be aware that each of the 4Ps has a key role in getting consumers to buy your products. Even after making the right pricing decisions, promoting your product through the right channels and insuring that you have a high-quality product, you must select the correct distribution model. 

In marketing, getting a message across to your audience is not an easy feat. You need to be clear on who your audience is, and the best way to reach them. This means that in everything you do, you ought to consider your audience first. Here are a few tips to help you in customizing your message.

With the right know-how, social media for small business can prove to be a very powerful tool for generating leads and turning passive followers into active participants. If you've been publishing content for a while on various platforms like Twitter, LinkedIn and Facebook, you've probably got a few followers, but you may be wondering how to take things to the next level. With the following tips and a little help from Open Path Digital, the leading B2B Marketing Agency in Central Texas, you can create profiles on social media that really convert.

 When you're getting ready to start marketing your business, one of the most important things you need to know is who is most likely to buy your product or tap into your service. Different groups of people respond best to different kinds of marketing - these groups are called market segments. So how do you find the market segment specific to your business?

It may sound simple, but the very first questions businesses need to ask before starting their marketing efforts is who their potential customers are and how they should be engaged. Anyone who has invested any time into this problem quickly learns that the devil is in the detail, and that things get increasingly complicated the more questions you ask—are my customers businesses or individuals? What are the different ways a product can be marketed to these different groups? What is the best way to communicate with this group? Hiring a good digital marketing agency, like Open Path Digital, is the quick road to answering these questions over targeting customers and B2B vs B2C. 

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 Knowing buyer behavior is the most important element of business success. Without such knowledge, acquiring and maintaining a strong customer base can be quite difficult.