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News & Insights

 

 

3 min read

Fuel Your Business Sales Leads: Marketing Automation Best Practices

In today's fast-paced business landscape, generating and qualifying sales leads is crucial for sustained growth. However, the process can be time-consuming and challenging. That's where marketing automation steps in, offering a powerful solution to...

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Growth Strategy Consulting

3 min read

Transform Your Business With Growth Strategy Consulting

When acquiring or transforming a business for market leadership, your decisions require valuable input. Effective delegation is vital to your success as a busy acquisition manager or CEO. With numerous tasks across teams and departments, your ideal...

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website_analytics

3 min read

How B2B Web Analytics Can Transform Your Business

During the early days of the NBA, teams had a different approach to shooting. Back in the 2000-2001 season, three-point shots accounted for just a fraction of the shots taken, while the majority were from the mid-range area. However, fast forward to the...

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The Power of the B2B Lead Generation Funnel to Drive Sales Growth

3 min read

The Power of the B2B Lead Generation Funnel to Drive Growth

B2B Lead Generation Channel: Getting Started

 

If your company has been successful in a specific region but is now losing existing customers and struggling to find new leads, it's highly likely that your digital presence is to blame.

 

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B2B-Strategy-for-a-Powerful-Online-Presence-for-Businesses

3 min read

4 Steps to a Powerful Digital Presence Management Strategy

Supercharge Your Online Presence and Crush the Competition!

 

Is your company's online presence getting lost in the crowded digital landscape while the tried-and-true marketing methods of the past are falling flat?

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B2B Email Marketing

3 min read

B2B Email Marketing: The Ultimate Guide to Success

Are you struggling to achieve desired results with your B2B email marketing efforts? It's frustrating when your emails end up in spam folders, go unopened, or fail to elicit any response. But don't worry; there are effective ways to diagnose and address...

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storybrand_framework

2 min read

Is StoryBrand The Missing Piece in Your B2B Brand Strategy?

In the digital age, growing a business requires a strong sales and marketing strategy, a high-performing website, a content marketing strategy, and a social media presence. But what about your brand story? The StoryBrand Framework is a marketing strategy...

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Maximizing quality sales leads with strong B2B go to market strategy

2 min read

Maximizing quality Sales Leads with A Strong B2B Go-To-Market Strategy

As a B2B sales team, you face two major challenges: identifying new sales leads and finding the most effective way to engage with them. But relying on outdated tactics such as cold calling can waste time and resources.

 

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Must-Read Business Development Books for Your B2B Strategy

4 min read

Enhance Your B2B Strategy With Must-Read Business Development Books

In the ever-evolving business world, education and continuous learning are essential for success. As you continue to grow and shape your company in 2023, it's important to stay up-to-date with the latest trends and insights. That's why we've curated a...

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Customer Engagement

2 min read

4 Steps to Better Customer Engagement

As customers become better informed and more attentive to the products they buy and who they buy them from, customer engagement becomes increasingly important to maintaining a healthy, durable brand.

 

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The-Facts_-B2B-Business-Development-Strategy-is-Shifting

2 min read

Digital Marketing Shifts B2B Business Development Strategies

Historically, B2B companies have focused primarily on marketing their products through manufacturer’s reps and dealers. In recent years, however, sales reps and marketers have witnessed decreasing returns on these efforts.

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Maximizing B2B SaaS Lead Generation: How Top Sites Attract & Convert Traffic

2 min read

B2B SaaS Lead Generation: How Top Sites Attract & Convert Traffic

You've developed great software for a specific need in your industry, but how do you get the world to know about it? While there are various marketing strategies, the best place to start is with a great website. This blog will guide you through...

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sales-and-marketing-alignment

3 min read

B2B Sales and Marketing Alignment – Best Practices

Are you feeling the pressure of running a business and juggling a million things at once? We've all been there. And just when you thought you had everything under control, you discover that your marketing team is capturing leads left and right, but...

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2 min read

Expand Market Reach with an Effective B2B Growth Marketing Strategy

As a small-to-medium-sized B2B company, you may feel constrained by your geographic location and limited budget. However, the reality is that successful B2B companies are expanding their market reach by employing a digital platform and inbound marketing...

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b2b-saas-lead-generation

2 min read

B2B SaaS Lead Generation: Tips, Tricks & Strategies

Your business software is a highly valuable and unique product specifically tailored to meet the needs of your target industry. As a result, generating qualified leads is paramount to your success as a B2B company.In this blog, we'll draw on our...

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how-to-generate-b2b-leads

1 min read

How to Generate B2B Leads

As a co-founder of Open Path Digital, I enjoy fascinating conversations with business owners and C-level marketing/sales professionals.

Almost universally, those conversations focus on boosting B2B lead generation while helping the sales team increase...

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b2b-seo-company

2 min read

B2B SEO: How Companies Use Search Engines to Grow Their Business

As a B2B company, you understand the challenges of gaining visibility, generating leads, and driving revenue growth. In today's digital age, where most B2B buyers start their research online, having a solid online presence is essential.

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b2b-graphic-design

2 min read

B2B Graphic Design: More Important Than You Think

As a B2B business, you know how challenging it can be to stand out in a crowded market. You need to present your brand in a way that communicates your values and solutions to your target audience's specific pain points and challenges. That's where B2B...

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b2b-website-strategy

2 min read

Unlocking Your B2B Website Strategy: A Roadmap to Success

Imagine owning a B2B company that provides the best products and services. You have a solid sales team, a great reputation, and loyal customers. However, your website is outdated, hard to navigate, and doesn't reflect your company's value proposition.

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b2b marketing consultant

2 min read

How to Choose the Right B2B Marketing Consultant for Your Business

Choosing a B2B marketing consultant can be a daunting task. With so many self-proclaimed "marketing gurus" out there, finding someone who can genuinely help your business can be challenging.

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what-is-revops

2 min read

What is “RevOps?” A Brief Introduction to Revenue Operations

If you're running a business, you know that generating revenue is your company's primary goal. And as your company has grown, you may have noticed that, at a certain point, operational inefficiencies begin to occur.

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carve-out-planning

3 min read

Streamline Carve-Out Planning with a Digital Platform

From due diligence to post-acquisition support, there are countless considerations to remember when acquiring a new business unit. With the rise of digital assets and capabilities, however, carve-out planning can be streamlined and executed more...

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3 min read

Is a Fractional CMO a Good Fit for SME Digital Sales Transformation?

Could hiring a Fractional CMO be your next best move? Successful small and mid-size enterprises (SMEs) often look for ways to take their businesses to the next level. Growth comes down to using the correct marketing and sales alignment strategy, which in...

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digital-marketing-for-gyms

3 min read

Digital Marketing for Gyms: Best Practices

So, you’ve opened a gym and are ready to start getting your name out there. And, while you may have signs, posters, and flyers advertising your fitness facility, you also know you need to use digital marketing to promote your gym. But how?

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lead-to-cash-process

2 min read

How to Audit Your Lead-to-Cash Process

A major component of digital due diligence is completing a management Interview. The focus is to uncover how the pre-acquisition lead-to-cash process is performing. Surprises may significantly impact future spin-up costs and the time required to reach...

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strategic-business-plan

2 min read

Have you Built a Strategic Business Plan and Budget?

A strategic plan framework identifies the strategies and operations during spin-up that could drive or hinder marketing performance, providing insight into potential marketing problems while uncovering new sales and marketing opportunities.

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digital-due-diligence

3 min read

Digital Due Diligence: M&A Acquisition & B2B Lead Generation

B2B Lead Generation assets will fuel your acquisition’s digital presence and future value creation.

One of the most significant areas of concern during an acquisition is the failure to identify and capture existing lead-generating digital assets.

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actionable-intelligence

4 min read

Actionable Intelligence & Competitive B2B Go-To-Market Strategies

The second step in digital due diligence is to examine how your potential competitors have structured their B2B go-to-market strategy.

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Building a Competitive Positioning matrix

3 min read

Digital Due Diligence: Building A Competitive Matrix

One of the most significant steps in the M&A process is analyzing and valuing acquisition targets. Completing a competitive positioning matrix and utilizing digital search data during pre-acquisition can help you learn about your target company’s...

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b2b-web-design-agency

3 min read

Searching for a B2B Web Design Agency that Drives Results?

Have you ever visited a cluttered website with contrasting colors or a layout that made it hard to navigate? Your initial response was likely to move on to the next website listed in the search results. Effective B2B website development can be the...

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b2b-engagement-marketing

2 min read

B2B Engagement Marketing: The ESG Approach

Engagement marketing is a great way to spread the word about your business – and it’s not just for B2C companies. More and more B2B companies are jumping in on the action by taking up ESG causes. In this blog, we’ll look at B2B engagement marketing and...

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b2b-brand-strategy

3 min read

How to Craft a Successful B2B Brand Strategy

Creating a B2B brand strategy isn’t easy. With so many products and customers, you may find it difficult to ensure that your product messaging is aligned with your other marketing efforts. It’s hard to get organized when there is so much to define and...

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digital-marketing-audit

3 min read

How to Perform a Digital Marketing Audit (with Template)

As you well know, going digital has become the primary way businesses engage prospects, qualify leads, and complete sales. But how do you know if what you’re doing is working? The answer: a digital marketing audit.

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digital-marketing-for-nonprofits

2 min read

Digital Marketing for Non-Profits: Get Found by Donors & Clients

Non-profit work is not for the faint of heart. Every day you see the hard stuff of life, both the best and the worst that the world has to offer. You fight for your clients and try to help them in the best ways your organization can, all within certain...

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tech-stack-audit

2 min read

Fix Your IT Budget with a Tech-Stack Audit

If you’re like most businesses, the software you use is the lifeblood of your work. Having the right software tools allows you to automate mundane tasks, enhance basic work functions, and unlock new capabilities so you can increase productivity and make...

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b2b-marketing-services

6 min read

Which B2B Marketing Services Do I Need For My Business?

So, you’ve built a great product or service that is helping business professionals out. You’ve put in the time, energy, and effort to establish a loyal customer base, but your business growth has grown somewhat stagnant. What’s next? How can you continue...

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hubspot-coaching

2 min read

Get Help with Your CRM through HubSpot Coaching

Your organization has decided to take the plunge and has invested in HubSpot software. Now, where do you start? Are you plagued with questions like, “What’s the best way to leverage this software?” or “Will I get a return on my investment?” Or even,...

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best-b2b-crm

2 min read

What’s the Best B2B CRM for My Company?

So, your company needs customer relationship management software (or a CRM).  You’re ready to get leads organized, increase your sales team’s production, and have a good return on your investment. But is it possible to find a great B2B CRM that can do...

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digital-marketing-for-plumbers

5 min read

A Quick Guide to Digital Marketing for Plumbers

The last job I worked at before I started doing marketing full-time was actually for a plumbing company in Austin, Texas. It was a fun experience, and it was neat learning about the world of blue-collar tradesmen. Nevertheless, it is a difficult business...

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how-to-write-a-b2b-blog-post

3 min read

How to Write a B2B Blog Post Using Narrative

So, you’ve completed your B2B blog strategy and your team has decided to write a series of blogs that relate to a core idea, relevant to your business. But, how and where do you start writing?

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b2b-saas-inbound-marketing

2 min read

Best Approaches to B2B SaaS Inbound Marketing

When it comes to marketing your SaaS company, nothing is more effective at generating quality leads than an inbound marketing approach.

In this short blog, we’ll explain what inbound marketing is, what you need to implement an inbound marketing strategy,...

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how-to-improve-your-blog-design

4 min read

How to Improve Your Blog Design for Readability

It is not likely that searchers who land on your blog are actually there to read the whole thing. These people are looking for a specific piece of content that answers their question. The blog needs to be easily skimmable so readers can sift through...

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organic-website-traffic

5 min read

A Step-By-Step Guide to Boosting Organic Blog Traffic

If you're like most B2B companies, organic website traffic is the number one driver of traffic to your blog. With that in mind, the best way to boost organic website traffic is to amplify what already works. This means finding what keywords are...

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website_traffic

5 min read

How to Improve Website Traffic Using Your Company's Blog

Your company's blog can be a powerful tool for letting eager searchers know that your business has the products and services they need to resolve their problem or capitalize on an opportunity. And, while your blog post may provide valuable information in...

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3 min read

A Closer Look at Your Blog's Traffic Data & Analytics

So, you’ve written a great blog that will help educate potential leads and delight your current customers. Excellent! Now, what's next? How do you know if your blog was a hit?

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hubspot-sales-hub-implementation

3 min read

Stop Losing Leads with HubSpot Sales Hub Implementation and Onboarding

Losing a lead is a big deal.  What’s worse is if you lose the lead yourself.  And I don’t mean by your sales team working the lead and then they decide to go another direction with a different company.

What I’m talking about is when the lead simply gets...

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b2b-saas-seo

3 min read

Your Strategy for B2B SaaS SEO

In the 2000 film The Patriot, Mel Gibson’s character, Benjamin Martin, teaches his sons how to properly aim a rifle. As the boys ready their targets, Martin reminds them, “Aim small, miss small.”

This iconic scene also reflects an effective SEO strategy...

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gdpr-b2b-saas

3 min read

GDPR and Your B2B SaaS Company

When it comes to marketing your SaaS company, you know that those who need your software are a very niche market and incredibly difficult (and expensive) to find and sell to. As if this wasn’t enough of a challenge for you, the slew of consumer privacy...

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hubspot_marketing_hub

3 min read

Diagnose and Fix Your Marketing Issues with Hubspot Marketing Hub

You and your marketing team spent weeks toiling over an amazing email campaign. The content was perfect. The graphics for the landing page were gorgeous. You had the right targeted list assigned. You were ready for the new leads to come rolling in for...

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b2b_saas_marketing

5 min read

A Complete Guide to B2B SaaS Marketing

When you developed your software for other businesses to use, you did it with a particular purpose in mind. You saw a need that hindered the industry and you wanted to help so you put your technical skills to the test to make companies more productive...

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hubspot_onboarding

3 min read

A Quick Overview of HubSpot Onboarding & Why it's Helpful

As your company looks to establish itself on the web and manage a sales pipeline through a competent CRM, you’ve likely found and/or are currently using HubSpot to amplify the potential of your online presence. And, while this CRM has some useful HubSpot...

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b2b_content_marketing

3 min read

Best B2B Content Marketing Practices Your Company Should Implement

When creating or updating your website, B2B content marketing is something that should be prioritized above all else. Ideally, your online content should have high SEO since most people use search engines to find solutions to their problems. 

 

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google-updates

3 min read

What Your B2B Company Should Know About Recent Google Updates

Google’s most recent product update aligns with the company’s goal of “making Google Search work better for you every day.” As a B2B company, it’s crucial you know what the recent updates actually mean and how they'll impact your visibility on Google's...

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12 min read

How to Improve B2B Website Traffic through Blogging

Your blog can be a powerful tool for letting eager searchers know that your company has the products and services they need to resolve their problems or capitalize on an opportunity. And, while your blog post may provide valuable information in and of...

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content_marketing_packages

5 min read

The Best Content Marketing Packages for B2B Companies

You may have heard the mantra, “Content is King,” In the world of online marketing, this simply means that in terms of discovering your business, your most effective way of drawing attention to your site is through the various content offers you have for...

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strategy_framework

5 min read

Your Guide to Building a Marketing Strategy Framework + Free Template!

The COVID-19 pandemic has forced all of us in the marketing world to rethink how we build relationships with our customers and acquire new leads. Previous ways of building out a digital marketing strategy framework simply won’t do in this “new normal.”...

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B2B_SaaS_Copywriter

3 min read

Boost Company Discovery and Recognition with a B2B SaaS Copywriter

As companies seek to improve efficiency and reduce costs, one of the most common areas for improvement is in software. In fact, you developed your software offering with this need in mind. And, while your software helps businesses do their very best...

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website_analytics

4 min read

How to Use Website Analytics to Drive Business Growth

So, you’ve got a great website and what you believe to be useful content for visitors to interact with. You’ve noticed website traffic is up, but you’re not sure exactly why. Certainly it has something to do with all that great content you’ve made...

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google-trends

2 min read

How to Use Google Trends to Analyze Your Company's Digital Presence

During the Summer of 2020, Google trends reported some seemingly bizarre results. Take, for example, the search term “sourdough.” In February, the keyword ranked in the mid-teens out of 100 in terms of popularity. By the end of April, however, it...

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c-store

2 min read

Increase C-Store Business with a Digital Marketing Strategy

You have a great product that’s perfect for placement in convenience stores, but you’re struggling to make contact with decision-makers who can put your great products on shelves. With 62% of convenience stores (C-stores) being independents who only own...

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online_presence

2 min read

Why Paid Ads Alone Won’t Establish Your Company’s Online Presence

Your company has established itself as a reputable and authoritative source in your industry. Businesses look to you for the crucial goods and services you provide in order to survive. As you look to expand your business and increase sales, you know you...

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business-strategy

14 min read

Transform Your B2B Company with the Right Business Strategy

You’re likely reading this because your B2B company’s sales and marketing efforts simply aren't working as well as they used to. That, or you’ve acquired a new business and it’s struggling to turn a profit so you’ve been tasked to transform the company....

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buyer's-journey

4 min read

The Buyer’s Journey: How B2B Customers Find Your Business Naturally

Back when you were getting your MBA, you likely studied various forms of sales process engineering. Of these, you likely spent a good deal of time studying the “sales funnel.” As more and more users are beginning (and even ending) their purchases online,...

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inbound-marketing-strategy

6 min read

What to Expect from an Inbound Marketing Strategy

Inbound Marketing Strategy Principles

 

Simply put, old marketing techniques aren’t working anymore. Although you have strong products and a great sales team, your clients are leaving, and your leads are dwindling. In order to avoid your business tanking...

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business-building

3 min read

The Most Effective Business Building Strategy in a Digital World

Have you been tasked with transforming your company? Whether a new acquisition or an existing company looking to regain market leadership, the insight you gain from this article will be a game-changer. The positive news is, your quest for business...

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digital-marketing-strategy

3 min read

Open New Doors for Your Sales Team with a Robust Marketing Strategy

Let’s face it. Your sales team is tired. They’re tired of high-level decision makers being inaccessible. They’re tired of being handed over poor leads that waste their time. They’re tired of writing emails that rarely get opened, and, even more rarely,...

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Transition-to-a-digital-marketing-platform

2 min read

COVID-19 Shifts Strategic B2B Sales & Marketing Toward Digital

When COVID-19 hit the United States, the entire economy essentially shut down. During these months of adjusting to a viral threat, successful companies made a strategic shift toward digital B2B sales and marketing by employing a digital marketing...

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increase b2b sales using a digital platform

3 min read

Increase B2B Sales & Align Your Team Using a Digital Platform

Does it ever feel like your marketing, sales and service teams are competing against each other rather than working together? Does your sales team feel like it’s carrying the burden of marketing? Does your service team feel like the sales team set client...

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How-to-Use-Hashtags-Effectively

2 min read

How To Use Hashtags Effectively in A B2B Company’s Social Media Posts

How To Use Hashtags Effectively

 

We are living in a digital age, especially when it comes to marketing.

 

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B2B Digital Marketing Strategy Framework – 2020 Budget Cycle Planning

4 min read

What's a B2B Digital Marketing Strategy Framework & How it Works

It's hard to see where you're going when you're only focused on short-term priorities and tasks. 

That's why creating the right growth framework for your business means you need to take a step back, assess the competitive landscape, and develop the right...

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A Strategic Digital Marketing Strategy That Increases B2B Sales

3 min read

A Strategic Digital Marketing Strategy That Increases B2B Sales

Developing A Strategic Digital Marketing Strategy 

 

It's common practice in today's society for people to solve problems or questions with a quick internet search.

 

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Say-no-to-unwanted-B2B-leads.jpg

2 min read

Why Saying NO to Unwanted B2B Leads Can Save Your Company!

 I was meeting with a new client recently. The question I asked was, “What % of your B2B leads converted into sales for your company?”

 

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2 min read

The Art Behind Generating the Right B2B Sales Leads

We all know what a bad sales lead feels like after 20 seconds of conversation.

 

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2 min read

3 Key Marketing Resources You Shouldn't Overlook

In digital marketing services, the goal is to always be tracking, analyzing, and refining the B2B marketing strategy in place.

 

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6 reasons to make B2B customer satisfaction a digital marketing priority

2 min read

How B2B Customer Satisfaction Drives Business Growth

B2B customer satisfaction sits at the core of key concepts in B2B marketing, and yet many marketers still don’t give it enough attention.

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3 min read

Are Your Manufacturers' Representatives Obsolete?

Many manufacturing companies find that bringing on an experienced manufacturers' representative can stimulate sales rapidly in a new territory.

 

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2 min read

Increase B2B Sales by Generating Leads with Content Targeting

It’s easy to read a few marketing articles and understand that content targeting has quickly become dominant as the digital marketing service of choice.

 

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2 min read

Website Optimization and Essential Social Media Marketing Strategies

Building a strong B2B website that connects with customers is important.

 

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2 min read

Modern Marketing Concepts to Attract Customers Now

Inside most people's head is a giant question labeled, "WIIFM?"

 

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2 min read

Top 3 Inexpensive Marketing Techniques to Take Advantage of!

Whether your business is just starting out or you've been running it for years, traditional marketing can become expensive, quickly.

 

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2 min read

Can Cultural Norms have an Impact on Global Web Design?

Today’s world may seem smaller than ever, but from the perspective of global web design, the culture gap is still quite large.

 

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word-of-mouth-marketing

2 min read

Use Word of Mouth Marketing to Get People Talking

Here at Open Path Digital, we could talk about the benefits of B2B marketing strategies, digital marketing services, and effective B2B website design until the cows come home.

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2 min read

What is Influencer Marketing?

 Let’s take a step away from being a business owner or manager for a second, and think about purchasing decisions from your perspective as a consumer.

 

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2 min read

Four Key Questions to Ask about your own B2B Web Design

We know that many businesses take the time and effort to create their own B2B web design.

 

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2 min read

The Top Advertising Mistakes You Must Avoid!

When you're launching your campaign, it's only natural to have high hopes.

 

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1 min read

How Digital Marketing Changed Everything

Marketing is exponentially more complex than it was even 10 years ago.

 

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2 min read

4 Ways of Promoting Products to Win Best Choice

Communicating how your product is the best choice for customers is possible.

 

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1 min read

The 4Ps of Marketing & Why You Must Have Them!

The 4Ps of marketing are known as the marketing mix, a strategy that was developed by Neil Borden in the 1950s.

 

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2 min read

Need to Close More Sales?

Let’s suppose you were tired of being alone and decided it was time for a spouse.

 

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3 min read

Need More B2B Sales Prospects?

How To Reach More Sales Prospects

 

Ever dream of having sales prospects anxiously waiting in line to do business with your company?

 

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2 min read

Who is Your Customer?  Finding Your Ideal Market!

Who Is Your Customer? 

 

When you're getting ready to start marketing your business, one of the most important things you need to know is who is most likely to buy your product or tap into your service.

 

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targeting_customers

2 min read

The Importance of Targeting Customers - B2B vs B2C?

It may sound simple, but the first step businesses need to take before establishing a marketing plan is understanding who their potential customers are and how they should be engaged with.

 

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2 min read

Is My Website Broken?

It may feel a little strange to think about your website being broken, especially when it looks great and your friends and customers compliment you on how nice it looks.

 

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the-buyers-journey

3 min read

New Technology & the Modern Buyer's Journey

Life seemed simpler before technology changed modern marketing, and we only had CBS, ABC, and NBC. The family had time to relax together in front of the one TV after dinner and were all entertained by the same show. Oh, those baseball, hot dogs, apple...

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inbound-marketing

2 min read

Inbound vs Outbound Marketing: Which is Best?

The debate between inbound vs. outbound marketing has been an ongoing conversation recently, but figuring out where you fall in the debate can be a little tricky. Below are some of the answers you need to make marketing decisions for your business as...

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