3 min read
Open Path: April 15, 2024
You’ve worked countless hours developing your new software and are ready to put it out to the world. The process may seem simple – your software solves a major problem – so it should be an easy sell. But, in today’s oversaturated market, marketing a...
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3 min read
Luke Donahue: February 9, 2024
In the old days of sales in the manufacturing industry, it was all about having a representative commissioned to a territory to find new leads and...
3 min read
Chris Thornton: February 5, 2024
If your sales team faces challenges in consistently reaching revenue goals or closing deals, hiring a B2B sales consultant could be a viable solution.
3 min read
Nancy Kirchoff: November 16, 2023
The idea of a ChatGPT website builder is undoubtedly intriguing. You know that having a well-designed website is crucial for the success of any B2B...
2 min read
Nancy Kirchoff: November 16, 2023
In the world of mergers and acquisitions, the role of private equity is indispensable. Private equity firms invest in private companies with the aim...
3 min read
Nancy Kirchoff: October 23, 2023
Are you tired of struggling to meet sales targets and being bogged down by inefficient quoting processes? Our recent "Empower Your Sales Team with...
3 min read
Nancy Kirchoff: July 20, 2023
Generating complex quotes and proposals is challenging for many sales teams. This manual and time-consuming process leads to delays and the risk of...
2 min read
Open Path: July 3, 2023
How To Use Marketing Hashtags Effectively We find ourselves in the midst of the digital age, where marketing plays a crucial role. In this era,...
3 min read
Luke Donahue: June 28, 2023
As your company aims to establish its online presence and effectively manage its sales pipeline through a capable CRM, it's highly likely that you...
3 min read
Chris Thornton: June 27, 2023
Let's face it. Your sales team is tired. They're tired of high-level decision makers being inaccessible. They're tired of being handed poor leads...
2 min read
Nancy Kirchoff: June 6, 2023
Are you feeling overwhelmed by the concept of artificial intelligence (AI) and its potential impact on your business? You're not alone. With the...
1 min read
David Hardwick: June 5, 2023
Are you feeling overwhelmed by the constantly evolving marketing landscape? Discover how B2B digital transformation can revolutionize your approach.
2 min read
Chris Thornton: June 5, 2023
Are you struggling to get traffic to your website? Crafting a powerful B2B website strategy that resonates with customers is essential for success in...
2 min read
Chris Thornton: June 5, 2023
When it comes to your B2B website strategy, there are numerous factors to consider in order to create an effective and engaging online presence. In...
2 min read
Chris Thornton: June 3, 2023
Recently, you may have come across the term Revenue Operations and may have done some research about what it is and how it can be helpful for your...
3 min read
Open Path: May 30, 2023
You and your marketing team put in weeks of effort into crafting an incredible email campaign. The content was spot-on, the landing page graphics...
2 min read
David Hardwick: May 26, 2023
It may sound simple, but to create an effective marketing plan, businesses must first understand their potential customers and how to engage with...
3 min read
Open Path: May 24, 2023
In today's fast-paced business landscape, generating and qualifying sales leads is crucial for sustained growth. However, the process can be...
3 min read
Open Path: May 24, 2023
When acquiring or transforming a business for market leadership, your decisions require valuable input. Effective delegation is vital to your success...
3 min read
Open Path: May 24, 2023
During the early days of the NBA, teams had a different approach to shooting. Back in the 2000-2001 season, three-point shots accounted for just a...
3 min read
Open Path: May 23, 2023
B2B Lead Generation Channel: Getting Started If your company has been successful in a specific region but is now losing existing customers and...
3 min read
Open Path: May 17, 2023
Supercharge Your Online Presence and Crush the Competition! Is your company's online presence getting lost in the crowded digital landscape while the...
3 min read
Luke Donahue: May 17, 2023
Are you struggling to achieve desired results with your B2B email marketing efforts? It's frustrating when your emails end up in spam folders, go...
2 min read
Open Path: May 11, 2023
In the digital age, growing a business requires a strong sales and marketing strategy, a high-performing website, a content marketing strategy, and a...
2 min read
Open Path: May 10, 2023
As a B2B sales team, you face two major challenges: identifying new sales leads and finding the most effective way to engage with them. But relying...
4 min read
Chris Thornton: May 10, 2023
In the ever-evolving business world, education and continuous learning are essential for success. As you continue to grow and shape your company in...
2 min read
Amanda Thornton: May 9, 2023
As customers become better informed and more attentive to the products they buy and who they buy them from, customer engagement becomes increasingly...
2 min read
Chris Thornton: May 8, 2023
Historically, B2B companies have focused primarily on marketing their products through manufacturer’s reps and dealers. In recent years, however,...
2 min read
Amanda Thornton: May 8, 2023
You've developed great software for a specific need in your industry, but how do you get the world to know about it? While there are various...
3 min read
Molly Clark: May 8, 2023
Are you feeling the pressure of running a business and juggling a million things at once? We've all been there. And just when you thought you had...
2 min read
Chris Thornton: May 8, 2023
As a small-to-medium-sized B2B company, you may feel constrained by your geographic location and limited budget. However, the reality is that...
2 min read
Chris Thornton: May 5, 2023
Your business software is a highly valuable and unique product specifically tailored to meet the needs of your target industry. As a result,...
1 min read
Chris Thornton: April 30, 2023
As a co-founder of Open Path Digital, I enjoy fascinating conversations with business owners and C-level marketing/sales professionals. Almost...
2 min read
Nancy Kirchoff: April 23, 2023
As a B2B company, you understand the challenges of gaining visibility, generating leads, and driving revenue growth. In today's digital age, where...
2 min read
Nancy Kirchoff: April 23, 2023
As a B2B business, you know how challenging it can be to stand out in a crowded market. You need to present your brand in a way that communicates...
2 min read
Nancy Kirchoff: April 23, 2023
Imagine owning a B2B company that provides the best products and services. You have a solid sales team, a great reputation, and loyal customers....
2 min read
Nancy Kirchoff: April 23, 2023
Choosing a B2B marketing consultant can be a daunting task. With so many self-proclaimed "marketing gurus" out there, finding someone who can...
2 min read
Chris Thornton: April 22, 2023
If you're running a business, you know that generating revenue is your company's primary goal. And as your company has grown, you may have noticed...
3 min read
Nancy Kirchoff: April 22, 2023
From due diligence to post-acquisition support, there are countless considerations to remember when acquiring a new business unit. With the rise of...
3 min read
Nancy Kirchoff: April 18, 2023
Could hiring a Fractional CMO be your next best move? Successful small and mid-size enterprises (SMEs) often look for ways to take their businesses...
3 min read
Cody Jackson: April 11, 2023
So, you’ve opened a gym and are ready to start getting your name out there. And, while you may have signs, posters, and flyers advertising your...
2 min read
Nancy Kirchoff: March 6, 2023
A major component of digital due diligence is completing a management Interview. The focus is to uncover how the pre-acquisition lead-to-cash process...
2 min read
Nancy Kirchoff: March 1, 2023
A strategic plan framework identifies the strategies and operations during spin-up that could drive or hinder marketing performance, providing...
3 min read
Nancy Kirchoff: March 1, 2023
B2B Lead Generation assets will fuel your acquisition’s digital presence and future value creation. One of the most significant areas of concern...
4 min read
Nancy Kirchoff: February 24, 2023
The second step in digital due diligence is to examine how your potential competitors have structured their B2B go-to-market strategy.
3 min read
Nancy Kirchoff: February 24, 2023
One of the most significant steps in the M&A process is analyzing and valuing acquisition targets. Completing a competitive positioning matrix and...
3 min read
Nancy Kirchoff: September 7, 2022
Have you ever visited a cluttered website with contrasting colors or a layout that made it hard to navigate? Your initial response was likely to move...
2 min read
Molly Clark: April 7, 2022
Engagement marketing is a great way to spread the word about your business – and it’s not just for B2C companies. More and more B2B companies are...
3 min read
Molly Clark: March 22, 2022
Creating a B2B brand strategy isn’t easy. With so many products and customers, you may find it difficult to ensure that your product messaging is...
3 min read
Chris Thornton: March 14, 2022
As you well know, going digital has become the primary way businesses engage prospects, qualify leads, and complete sales. But how do you know if...
2 min read
Molly Clark: March 10, 2022
Non-profit work is not for the faint of heart. Every day you see the hard stuff of life, both the best and the worst that the world has to offer. You...
2 min read
David Hardwick: February 17, 2022
If you’re like most businesses, the software you use is the lifeblood of your work. Having the right software tools allows you to automate mundane...
6 min read
Open Path: January 19, 2022
So, you’ve built a great product or service that is helping business professionals out. You’ve put in the time, energy, and effort to establish a...
2 min read
Molly Clark: December 29, 2021
Your organization has decided to take the plunge and has invested in HubSpot software. Now, where do you start? Are you plagued with questions like,...
2 min read
Molly Clark: October 5, 2021
So, your company needs customer relationship management software (or a CRM). You’re ready to get leads organized, increase your sales team’s...
5 min read
Luke Donahue: October 4, 2021
The last job I worked at before I started doing marketing full-time was actually for a plumbing company in Austin, Texas. It was a fun experience,...
3 min read
Luke Donahue: September 12, 2021
So, you’ve completed your B2B blog strategy and your team has decided to write a series of blogs that relate to a core idea, relevant to your...
2 min read
Luke Donahue: September 7, 2021
When it comes to marketing your SaaS company, nothing is more effective at generating quality leads than an inbound marketing approach. In this short...
4 min read
Amanda Thornton: September 5, 2021
It is not likely that searchers who land on your blog are actually there to read the whole thing. These people are looking for a specific piece of...
5 min read
Crystal Huss: September 2, 2021
If you're like most B2B companies, organic website traffic is the number one driver of traffic to your blog. With that in mind, the best way to boost...
5 min read
Luke Donahue: September 2, 2021
Your company's blog can be a powerful tool for letting eager searchers know that your business has the products and services they need to resolve...
3 min read
Luke Donahue: September 2, 2021
So, you’ve written a great blog that will help educate potential leads and delight your current customers. Excellent! Now, what's next? How do you...
3 min read
Molly Clark: August 24, 2021
Losing a lead is a big deal. What’s worse is if you lose the lead yourself. And I don’t mean by your sales team working the lead and then they decide...
3 min read
Luke Donahue: August 11, 2021
In the 2000 film The Patriot, Mel Gibson’s character, Benjamin Martin, teaches his sons how to properly aim a rifle. As the boys ready their targets,...
3 min read
Luke Donahue: August 11, 2021
When it comes to marketing your SaaS company, you know that those who need your software are a very niche market and incredibly difficult (and...
5 min read
Luke Donahue: July 29, 2021
When you developed your software for other businesses to use, you did it with a particular purpose in mind. You saw a need that hindered the industry...
3 min read
Open Path: May 11, 2021
When creating or updating your website, B2B content marketing is something that should be prioritized above all else. Ideally, your online content...
3 min read
Crystal Huss: May 6, 2021
Google’s most recent product update aligns with the company’s goal of “making Google Search work better for you every day.” As a B2B company, it’s...
12 min read
Open Path: April 22, 2021
Your blog can be a powerful tool for letting eager searchers know that your company has the products and services they need to resolve their problems...
5 min read
Luke Donahue: April 15, 2021
You may have heard the mantra, “Content is King,” In the world of online marketing, this simply means that in terms of discovering your business,...
5 min read
Open Path: April 8, 2021
The COVID-19 pandemic has forced all of us in the marketing world to rethink how we build relationships with our customers and acquire new leads....
3 min read
Luke Donahue: March 11, 2021
As companies seek to improve efficiency and reduce costs, one of the most common areas for improvement is in software. In fact, you developed your...
4 min read
Open Path: February 14, 2021
So, you’ve got a great website and what you believe to be useful content for visitors to interact with. You’ve noticed website traffic is up, but...
2 min read
Luke Donahue: January 19, 2021
During the Summer of 2020, Google trends reported some seemingly bizarre results. Take, for example, the search term “sourdough.” In February, the...
2 min read
Michael Carlson: January 12, 2021
You have a great product that’s perfect for placement in convenience stores, but you’re struggling to make contact with decision-makers who can put...
2 min read
Open Path: January 4, 2021
Your company has established itself as a reputable and authoritative source in your industry. Businesses look to you for the crucial goods and...
14 min read
Open Path: December 21, 2020
You’re likely reading this because your B2B company’s sales and marketing efforts simply aren't working as well as they used to. That, or you’ve...
4 min read
Open Path: December 10, 2020
Back when you were getting your MBA, you likely studied various forms of sales process engineering. Of these, you likely spent a good deal of time...
6 min read
Luke Donahue: November 17, 2020
Inbound Marketing Strategy Principles Simply put, old marketing techniques aren’t working anymore. Although you have strong products and a great...
3 min read
Chris Thornton: October 27, 2020
Have you been tasked with transforming your company? Whether a new acquisition or an existing company looking to regain market leadership, the...
2 min read
Chris Thornton: October 1, 2020
When COVID-19 hit the United States, the entire economy essentially shut down. During these months of adjusting to a viral threat, successful...
3 min read
Chris Thornton: September 17, 2020
Does it ever feel like your marketing, sales and service teams are competing against each other rather than working together? Does your sales team...
4 min read
Open Path: July 8, 2019
It's hard to see where you're going when you're only focused on short-term priorities and tasks. That's why creating the right growth framework for...
3 min read
Open Path: June 24, 2019
Developing A Strategic Digital Marketing Strategy It's common practice in today's society for people to solve problems or questions with a quick...
2 min read
Chris Thornton: May 5, 2017
I was meeting with a new client recently. The question I asked was, “What % of your B2B leads converted into sales for your company?”
2 min read
Chris Thornton: March 28, 2017
We all know what a bad sales lead feels like after 20 seconds of conversation.
2 min read
Chris Thornton: January 31, 2017
In digital marketing services, the goal is to always be tracking, analyzing, and refining the B2B marketing strategy in place.
2 min read
Chris Thornton: January 24, 2017
B2B customer satisfaction sits at the core of key concepts in B2B marketing, and yet many marketers still don’t give it enough attention.
3 min read
Chris Thornton: January 10, 2017
Many manufacturing companies find that bringing on an experienced manufacturers' representative can stimulate sales rapidly in a new territory.
2 min read
Amanda Thornton: December 20, 2016
It’s easy to read a few marketing articles and understand that content targeting has quickly become dominant as the digital marketing service of...
2 min read
David Hardwick: December 6, 2016
Inside most people's head is a giant question labeled, "WIIFM?"
2 min read
Chris Thornton: November 29, 2016
Whether your business is just starting out or you've been running it for years, traditional marketing can become expensive, quickly.
2 min read
Chris Thornton: November 15, 2016
Today’s world may seem smaller than ever, but from the perspective of global web design, the culture gap is still quite large.
2 min read
Amanda Thornton: November 8, 2016
Here at Open Path Digital, we could talk about the benefits of B2B marketing strategies, digital marketing services, and effective B2B website design...
2 min read
Chris Thornton: November 1, 2016
Let’s take a step away from being a business owner or manager for a second, and think about purchasing decisions from your perspective as a consumer.
2 min read
Amanda Thornton: October 18, 2016
When you're launching your campaign, it's only natural to have high hopes.
2 min read
Chris Thornton: September 27, 2016
Communicating how your product is the best choice for customers is possible.
1 min read
Amanda Thornton: September 20, 2016
The 4Ps of marketing are known as the marketing mix, a strategy that was developed by Neil Borden in the 1950s.
2 min read
Chris Thornton: August 29, 2016
Let’s suppose you were tired of being alone and decided it was time for a spouse.
3 min read
Chris Thornton: August 26, 2016
How To Reach More Sales Prospects Ever dream of having sales prospects anxiously waiting in line to do business with your company?
2 min read
Amanda Thornton: August 25, 2016
Who Is Your Customer? When you're getting ready to start marketing your business, one of the most important things you need to know is who is most...
2 min read
Chris Thornton: August 14, 2016
It may feel a little strange to think about your website being broken, especially when it looks great and your friends and customers compliment you...
3 min read
Chris Thornton: July 28, 2016
Life seemed simpler before technology changed modern marketing, and we only had CBS, ABC, and NBC. The family had time to relax together in front of...
2 min read
Amanda Thornton: July 26, 2016
The debate between inbound vs. outbound marketing has been an ongoing conversation recently, but figuring out where you fall in the debate can be a...
