<img alt="" src="https://secure.navy9gear.com/202524.png" style="display:none;">

News & Insights

 

 

digital-marketing-for-manufacturers

3 min read

Digital Marketing for Manufacturers

In the old days of sales in the manufacturing industry, it was all about having a representative commissioned to a territory to find new leads and build relationships with potential customers.

Read More
b2b-sales-consulting

3 min read

B2B Sales Consulting: Do You Need It & How It Works

If your sales team faces challenges in consistently reaching revenue goals or closing deals, hiring a B2B sales consultant could be a viable solution.

Read More
Using ChatGPT To Build A Website

3 min read

The Benefits & Challenges of Using ChatGPT to Build a Website

The idea of a ChatGPT website builder is undoubtedly intriguing. You know that having a well-designed website is crucial for the success of any B2B...

Read More
AI for Private Equity

2 min read

AI for Private Equity Portfolio Management: A Game Changer

In the world of mergers and acquisitions, the role of private equity is indispensable. Private equity firms invest in private companies with the aim...

Read More
AI-Sales Assistant to Boost Sales

3 min read

The Ultimate AI-Sales Assistant To Supercharge Your Sales

Are you tired of struggling to meet sales targets and being bogged down by inefficient quoting processes? Our recent "Empower Your Sales Team with...

Read More
sales-ai-enablement

3 min read

Boost Sales with AI Enablement, ChatGPT, & Intelligent Quote-to-Cash

Generating complex quotes and proposals is challenging for many sales teams. This manual and time-consuming process leads to delays and the risk of...

Read More
How-to-Use-Hashtags-Effectively

2 min read

B2B Solutions: How to Use Social Media Marketing Hashtags Effectively

How To Use Marketing Hashtags Effectively We find ourselves in the midst of the digital age, where marketing plays a crucial role. In this era,...

Read More
HubSpot CRM Onboarding

3 min read

A Quick Overview of HubSpot CRM Onboarding & Why it's Helpful

As your company aims to establish its online presence and effectively manage its sales pipeline through a capable CRM, it's highly likely that you...

Read More
B2B Salesforce Lead Gen Opportunities

3 min read

Empower Your B2B Salesforce: Automate Lead Gen and Increase Sales!

Let's face it. Your sales team is tired. They're tired of high-level decision makers being inaccessible. They're tired of being handed poor leads...

Read More
ai-powered-services

2 min read

How AI-Powered Services Are Accelerating B2B Growth

Are you feeling overwhelmed by the concept of artificial intelligence (AI) and its potential impact on your business? You're not alone. With the...

Read More
B2B Digital Transformation

1 min read

The Impact of B2B Digital Transformation on Modern Marketing

Are you feeling overwhelmed by the constantly evolving marketing landscape? Discover how B2B digital transformation can revolutionize your approach.

Read More
Website Optimization

2 min read

Website Optimization & Essential Social Media Marketing Strategies

Are you struggling to get traffic to your website? Crafting a powerful B2B website strategy that resonates with customers is essential for success in...

Read More
B2B Website Strategy

2 min read

Enhancing Your B2B Website Strategy: Four Key Questions to Consider

When it comes to your B2B website strategy, there are numerous factors to consider in order to create an effective and engaging online presence. In...

Read More
revops-consultant

2 min read

How to Use a RevOps Consultant in Business Strategy & Execution

Recently, you may have come across the term Revenue Operations and may have done some research about what it is and how it can be helpful for your...

Read More
hubspot_marketing_hub

3 min read

Transform your marketing issues with HubSpot Marketing Hub Implementation

You and your marketing team put in weeks of effort into crafting an incredible email campaign. The content was spot-on, the landing page graphics...

Read More
targeting_customers

2 min read

Customer Targeting Success: B2B VS B2C Content Marketing

It may sound simple, but to create an effective marketing plan, businesses must first understand their potential customers and how to engage with...

Read More
Marketing Automation Best Practices

3 min read

Maximize Quality Sales Leads With Marketing Automation Best Practices

In today's fast-paced business landscape, generating and qualifying sales leads is crucial for sustained growth. However, the process can be...

Read More
Growth Strategy Consulting

3 min read

Transform Your Business With Growth Strategy Consulting

When acquiring or transforming a business for market leadership, your decisions require valuable input. Effective delegation is vital to your success...

Read More
website_analytics

3 min read

How B2B Web Analytics Can Transform Your Business

During the early days of the NBA, teams had a different approach to shooting. Back in the 2000-2001 season, three-point shots accounted for just a...

Read More
The Power of the B2B Lead Generation Funnel to Drive Sales Growth

3 min read

The Power of the B2B Lead Generation Funnel to Drive Growth

B2B Lead Generation Channel: Getting Started If your company has been successful in a specific region but is now losing existing customers and...

Read More
B2B-Strategy-for-a-Powerful-Online-Presence-for-Businesses

3 min read

4 Steps to a Powerful Digital Presence Management Strategy

Supercharge Your Online Presence and Crush the Competition! Is your company's online presence getting lost in the crowded digital landscape while the...

Read More
B2B Email Marketing

3 min read

B2B Email Marketing: The Ultimate Guide to Success

Are you struggling to achieve desired results with your B2B email marketing efforts? It's frustrating when your emails end up in spam folders, go...

Read More
storybrand_framework

2 min read

Is StoryBrand The Missing Piece in Your B2B Brand Strategy?

In the digital age, growing a business requires a strong sales and marketing strategy, a high-performing website, a content marketing strategy, and a...

Read More
Maximizing quality sales leads with strong B2B go to market strategy

2 min read

Maximizing Quality Sales Leads with A Strong B2B Go-To-Market Strategy

As a B2B sales team, you face two major challenges: identifying new sales leads and finding the most effective way to engage with them. But relying...

Read More
Must-Read Business Development Books for Your B2B Strategy

4 min read

Enhance Your B2B Strategy With Must-Read Business Development Books

In the ever-evolving business world, education and continuous learning are essential for success. As you continue to grow and shape your company in...

Read More
Customer Engagement

2 min read

4 Steps to Better Customer Engagement

As customers become better informed and more attentive to the products they buy and who they buy them from, customer engagement becomes increasingly...

Read More
The-Facts_-B2B-Business-Development-Strategy-is-Shifting

2 min read

Digital Marketing Shifts B2B Business Development Strategies

Historically, B2B companies have focused primarily on marketing their products through manufacturer’s reps and dealers. In recent years, however,...

Read More
Maximizing B2B SaaS Lead Generation: How Top Sites Attract & Convert Traffic

2 min read

B2B SaaS Lead Generation: How Top Sites Attract & Convert Traffic

You've developed great software for a specific need in your industry, but how do you get the world to know about it? While there are various...

Read More
sales-and-marketing-alignment

3 min read

B2B Sales and Marketing Alignment – Best Practices

Are you feeling the pressure of running a business and juggling a million things at once? We've all been there. And just when you thought you had...

Read More

2 min read

Expand Market Reach with an Effective B2B Growth Marketing Strategy

As a small-to-medium-sized B2B company, you may feel constrained by your geographic location and limited budget. However, the reality is that...

Read More
b2b-saas-lead-generation

2 min read

B2B SaaS Lead Generation: Tips, Tricks & Strategies

Your business software is a highly valuable and unique product specifically tailored to meet the needs of your target industry. As a result,...

Read More
how-to-generate-b2b-leads

1 min read

How to Generate B2B Leads

As a co-founder of Open Path Digital, I enjoy fascinating conversations with business owners and C-level marketing/sales professionals. Almost...

Read More
b2b-seo-company

2 min read

B2B SEO: How Companies Use Search Engines to Grow Their Business

As a B2B company, you understand the challenges of gaining visibility, generating leads, and driving revenue growth. In today's digital age, where...

Read More
b2b-graphic-design

2 min read

B2B Graphic Design: More Important Than You Think

As a B2B business, you know how challenging it can be to stand out in a crowded market. You need to present your brand in a way that communicates...

Read More
b2b-website-strategy

2 min read

Unlocking Your B2B Website Strategy: A Roadmap to Success

Imagine owning a B2B company that provides the best products and services. You have a solid sales team, a great reputation, and loyal customers....

Read More
b2b marketing consultant

2 min read

How to Choose the Right B2B Marketing Consultant for Your Business

Choosing a B2B marketing consultant can be a daunting task. With so many self-proclaimed "marketing gurus" out there, finding someone who can...

Read More
what-is-revops

2 min read

What is “RevOps?” A Brief Introduction to Revenue Operations

If you're running a business, you know that generating revenue is your company's primary goal. And as your company has grown, you may have noticed...

Read More
carve-out-planning

3 min read

Streamline Carve-Out Planning with a Digital Platform

From due diligence to post-acquisition support, there are countless considerations to remember when acquiring a new business unit. With the rise of...

Read More

3 min read

Is a Fractional CMO a Good Fit for SME Digital Sales Transformation?

Could hiring a Fractional CMO be your next best move? Successful small and mid-size enterprises (SMEs) often look for ways to take their businesses...

Read More
digital-marketing-for-gyms

3 min read

Digital Marketing for Gyms: Best Practices

So, you’ve opened a gym and are ready to start getting your name out there. And, while you may have signs, posters, and flyers advertising your...

Read More
lead-to-cash-process

2 min read

How to Audit Your Lead-to-Cash Process

A major component of digital due diligence is completing a management Interview. The focus is to uncover how the pre-acquisition lead-to-cash process...

Read More
strategic-business-plan

2 min read

Have you Built a Strategic Business Plan and Budget?

A strategic plan framework identifies the strategies and operations during spin-up that could drive or hinder marketing performance, providing...

Read More
digital-due-diligence

3 min read

Digital Due Diligence: M&A Acquisition & B2B Lead Generation

B2B Lead Generation assets will fuel your acquisition’s digital presence and future value creation. One of the most significant areas of concern...

Read More
actionable-intelligence

4 min read

Actionable Intelligence & Competitive B2B Go-To-Market Strategies

The second step in digital due diligence is to examine how your potential competitors have structured their B2B go-to-market strategy.

Read More
Building a Competitive Positioning matrix

3 min read

Digital Due Diligence: Building A Competitive Matrix

One of the most significant steps in the M&A process is analyzing and valuing acquisition targets. Completing a competitive positioning matrix and...

Read More
b2b-web-design-agency

3 min read

Searching for a B2B Web Design Agency that Drives Results?

Have you ever visited a cluttered website with contrasting colors or a layout that made it hard to navigate? Your initial response was likely to move...

Read More
b2b-engagement-marketing

2 min read

B2B Engagement Marketing: The ESG Approach

Engagement marketing is a great way to spread the word about your business – and it’s not just for B2C companies. More and more B2B companies are...

Read More
b2b-brand-strategy

3 min read

How to Craft a Successful B2B Brand Strategy

Creating a B2B brand strategy isn’t easy. With so many products and customers, you may find it difficult to ensure that your product messaging is...

Read More
digital-marketing-audit

3 min read

How to Perform a Digital Marketing Audit (with Template)

As you well know, going digital has become the primary way businesses engage prospects, qualify leads, and complete sales. But how do you know if...

Read More
digital-marketing-for-nonprofits

2 min read

Digital Marketing for Non-Profits: Get Found by Donors & Clients

Non-profit work is not for the faint of heart. Every day you see the hard stuff of life, both the best and the worst that the world has to offer. You...

Read More
tech-stack-audit

2 min read

Fix Your IT Budget with a Tech-Stack Audit

If you’re like most businesses, the software you use is the lifeblood of your work. Having the right software tools allows you to automate mundane...

Read More
b2b-marketing-services

6 min read

Which B2B Marketing Services Do I Need For My Business?

So, you’ve built a great product or service that is helping business professionals out. You’ve put in the time, energy, and effort to establish a...

Read More
hubspot-coaching

2 min read

Get Help with Your CRM through HubSpot Coaching

Your organization has decided to take the plunge and has invested in HubSpot software. Now, where do you start? Are you plagued with questions like,...

Read More
best-b2b-crm

2 min read

What’s the Best B2B CRM for My Company?

So, your company needs customer relationship management software (or a CRM). You’re ready to get leads organized, increase your sales team’s...

Read More
digital-marketing-for-plumbers

5 min read

A Quick Guide to Digital Marketing for Plumbers

The last job I worked at before I started doing marketing full-time was actually for a plumbing company in Austin, Texas. It was a fun experience,...

Read More
how-to-write-a-b2b-blog-post

3 min read

How to Write a B2B Blog Post Using Narrative

So, you’ve completed your B2B blog strategy and your team has decided to write a series of blogs that relate to a core idea, relevant to your...

Read More
b2b-saas-inbound-marketing

2 min read

Best Approaches to B2B SaaS Inbound Marketing

When it comes to marketing your SaaS company, nothing is more effective at generating quality leads than an inbound marketing approach. In this short...

Read More
how-to-improve-your-blog-design

4 min read

How to Improve Your Blog Design for Readability

It is not likely that searchers who land on your blog are actually there to read the whole thing. These people are looking for a specific piece of...

Read More
organic-website-traffic

5 min read

A Step-By-Step Guide to Boosting Organic Blog Traffic

If you're like most B2B companies, organic website traffic is the number one driver of traffic to your blog. With that in mind, the best way to boost...

Read More
website_traffic

5 min read

How to Improve Website Traffic Using Your Company's Blog

Your company's blog can be a powerful tool for letting eager searchers know that your business has the products and services they need to resolve...

Read More

3 min read

A Closer Look at Your Blog's Traffic Data & Analytics

So, you’ve written a great blog that will help educate potential leads and delight your current customers. Excellent! Now, what's next? How do you...

Read More
hubspot-sales-hub-implementation

3 min read

Stop Losing Leads with HubSpot Sales Hub Implementation and Onboarding

Losing a lead is a big deal. What’s worse is if you lose the lead yourself. And I don’t mean by your sales team working the lead and then they decide...

Read More
b2b-saas-seo

3 min read

Your Strategy for B2B SaaS SEO

In the 2000 film The Patriot, Mel Gibson’s character, Benjamin Martin, teaches his sons how to properly aim a rifle. As the boys ready their targets,...

Read More
gdpr-b2b-saas

3 min read

GDPR and Your B2B SaaS Company

When it comes to marketing your SaaS company, you know that those who need your software are a very niche market and incredibly difficult (and...

Read More
b2b_saas_marketing

5 min read

A Complete Guide to B2B SaaS Marketing

When you developed your software for other businesses to use, you did it with a particular purpose in mind. You saw a need that hindered the industry...

Read More
b2b_content_marketing

3 min read

Best B2B Content Marketing Practices Your Company Should Implement

When creating or updating your website, B2B content marketing is something that should be prioritized above all else. Ideally, your online content...

Read More
google-updates

3 min read

What Your B2B Company Should Know About Recent Google Updates

Google’s most recent product update aligns with the company’s goal of “making Google Search work better for you every day.” As a B2B company, it’s...

Read More

12 min read

How to Improve B2B Website Traffic through Blogging

Your blog can be a powerful tool for letting eager searchers know that your company has the products and services they need to resolve their problems...

Read More
content_marketing_packages

5 min read

The Best Content Marketing Packages for B2B Companies

You may have heard the mantra, “Content is King,” In the world of online marketing, this simply means that in terms of discovering your business,...

Read More
strategy_framework

5 min read

Your Guide to Building a Marketing Strategy Framework + Free Template!

The COVID-19 pandemic has forced all of us in the marketing world to rethink how we build relationships with our customers and acquire new leads....

Read More
B2B_SaaS_Copywriter

3 min read

Boost Company Discovery and Recognition with a B2B SaaS Copywriter

As companies seek to improve efficiency and reduce costs, one of the most common areas for improvement is in software. In fact, you developed your...

Read More
website_analytics

4 min read

How to Use Website Analytics to Drive Business Growth

So, you’ve got a great website and what you believe to be useful content for visitors to interact with. You’ve noticed website traffic is up, but...

Read More
google-trends

2 min read

How to Use Google Trends to Analyze Your Company's Digital Presence

During the Summer of 2020, Google trends reported some seemingly bizarre results. Take, for example, the search term “sourdough.” In February, the...

Read More
c-store

2 min read

Increase C-Store Business with a Digital Marketing Strategy

You have a great product that’s perfect for placement in convenience stores, but you’re struggling to make contact with decision-makers who can put...

Read More
online_presence

2 min read

Why Paid Ads Alone Won’t Establish Your Company’s Online Presence

Your company has established itself as a reputable and authoritative source in your industry. Businesses look to you for the crucial goods and...

Read More
business-strategy

14 min read

Transform Your B2B Company with the Right Business Strategy

You’re likely reading this because your B2B company’s sales and marketing efforts simply aren't working as well as they used to. That, or you’ve...

Read More
buyer's-journey

4 min read

The Buyer’s Journey: How B2B Customers Find Your Business Naturally

Back when you were getting your MBA, you likely studied various forms of sales process engineering. Of these, you likely spent a good deal of time...

Read More
inbound-marketing-strategy

6 min read

What to Expect from an Inbound Marketing Strategy

Inbound Marketing Strategy Principles Simply put, old marketing techniques aren’t working anymore. Although you have strong products and a great...

Read More
business-building

3 min read

The Most Effective Business Building Strategy in a Digital World

Have you been tasked with transforming your company? Whether a new acquisition or an existing company looking to regain market leadership, the...

Read More
Transition-to-a-digital-marketing-platform

2 min read

COVID-19 Shifts Strategic B2B Sales & Marketing Toward Digital

When COVID-19 hit the United States, the entire economy essentially shut down. During these months of adjusting to a viral threat, successful...

Read More
increase b2b sales using a digital platform

3 min read

Increase B2B Sales & Align Your Team Using a Digital Platform

Does it ever feel like your marketing, sales and service teams are competing against each other rather than working together? Does your sales team...

Read More
B2B Digital Marketing Strategy Framework – 2020 Budget Cycle Planning

4 min read

What's a B2B Digital Marketing Strategy Framework & How it Works

It's hard to see where you're going when you're only focused on short-term priorities and tasks. That's why creating the right growth framework for...

Read More
A Strategic Digital Marketing Strategy That Increases B2B Sales

3 min read

A Strategic Digital Marketing Strategy That Increases B2B Sales

Developing A Strategic Digital Marketing Strategy It's common practice in today's society for people to solve problems or questions with a quick...

Read More
Say-no-to-unwanted-B2B-leads.jpg

2 min read

Why Saying NO to Unwanted B2B Leads Can Save Your Company!

I was meeting with a new client recently. The question I asked was, “What % of your B2B leads converted into sales for your company?”

Read More

2 min read

The Art Behind Generating the Right B2B Sales Leads

We all know what a bad sales lead feels like after 20 seconds of conversation.

Read More

2 min read

3 Key Marketing Resources You Shouldn't Overlook

In digital marketing services, the goal is to always be tracking, analyzing, and refining the B2B marketing strategy in place.

Read More
6 reasons to make B2B customer satisfaction a digital marketing priority

2 min read

How B2B Customer Satisfaction Drives Business Growth

B2B customer satisfaction sits at the core of key concepts in B2B marketing, and yet many marketers still don’t give it enough attention.

Read More

3 min read

Are Your Manufacturers' Representatives Obsolete?

Many manufacturing companies find that bringing on an experienced manufacturers' representative can stimulate sales rapidly in a new territory.

Read More

2 min read

Increase B2B Sales by Generating Leads with Content Targeting

It’s easy to read a few marketing articles and understand that content targeting has quickly become dominant as the digital marketing service of...

Read More

2 min read

Modern Marketing Concepts to Attract Customers Now

Inside most people's head is a giant question labeled, "WIIFM?"

Read More

2 min read

Top 3 Inexpensive Marketing Techniques to Take Advantage of!

Whether your business is just starting out or you've been running it for years, traditional marketing can become expensive, quickly.

Read More

2 min read

Can Cultural Norms have an Impact on Global Web Design?

Today’s world may seem smaller than ever, but from the perspective of global web design, the culture gap is still quite large.

Read More
word-of-mouth-marketing

2 min read

Use Word of Mouth Marketing to Get People Talking

Here at Open Path Digital, we could talk about the benefits of B2B marketing strategies, digital marketing services, and effective B2B website design...

Read More

2 min read

What is Influencer Marketing?

Let’s take a step away from being a business owner or manager for a second, and think about purchasing decisions from your perspective as a consumer.

Read More

2 min read

The Top Advertising Mistakes You Must Avoid!

When you're launching your campaign, it's only natural to have high hopes.

Read More

2 min read

4 Ways of Promoting Products to Win Best Choice

Communicating how your product is the best choice for customers is possible.

Read More

1 min read

The 4Ps of Marketing & Why You Must Have Them!

The 4Ps of marketing are known as the marketing mix, a strategy that was developed by Neil Borden in the 1950s.

Read More

2 min read

Need to Close More Sales?

Let’s suppose you were tired of being alone and decided it was time for a spouse.

Read More

3 min read

Need More B2B Sales Prospects?

How To Reach More Sales Prospects Ever dream of having sales prospects anxiously waiting in line to do business with your company?

Read More

2 min read

Who is Your Customer?  Finding Your Ideal Market!

Who Is Your Customer? When you're getting ready to start marketing your business, one of the most important things you need to know is who is most...

Read More

2 min read

Is My Website Broken?

It may feel a little strange to think about your website being broken, especially when it looks great and your friends and customers compliment you...

Read More
the-buyers-journey

3 min read

New Technology & the Modern Buyer's Journey

Life seemed simpler before technology changed modern marketing, and we only had CBS, ABC, and NBC. The family had time to relax together in front of...

Read More
inbound-marketing

2 min read

Inbound vs Outbound Marketing: Which is Best?

The debate between inbound vs. outbound marketing has been an ongoing conversation recently, but figuring out where you fall in the debate can be a...

Read More